Emily Bohline

Emily Bohline Email and Phone Number

Associate Director | Digital Communications @ UnitedHealth Group
united states
Emily Bohline's Location
Greater Minneapolis-St. Paul Area, United States
Emily Bohline's Contact Details

Emily Bohline personal email

n/a
About Emily Bohline

Dynamic and driven marketing professional passionate about building teams and creating cross-channel marketing strategies to build awareness in both the consumer brand and employer brand space. Strengths include developing teams, leveraging innovative technologies to support business goals, researching and developing competitive and market intelligence that drive business decisions and problem solving. Known as a passionate communicator and a proactive team player that is often sought after to join, lead and train teams.Specialties: Web experience, Sitecore CMS, Salesforce Marketing Cloud, Email Marketing, Virtual Events, Market research, Competitive researchCertified Salesforce Marketing Cloud Email Specialist

Emily Bohline's Current Company Details
UnitedHealth Group

Unitedhealth Group

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Associate Director | Digital Communications
united states
Website:
unitedhealthgroup.com
Employees:
108749
Emily Bohline Work Experience Details
  • Unitedhealth Group
    Associate Director, Digital Communications
    Unitedhealth Group Jan 2023 - Present
    Minnesota, United States
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  • Unitedhealth Group
    Manager, Global Talent Digital Experience
    Unitedhealth Group Mar 2018 - Feb 2023
    Greater Minneapolis-St. Paul Area
    As the Manager of the Global Marketing Talent Experience Team, I manage a global team of experienced marketers who are responsible for creating and enabling personalized experiences via the careers websites, event, email and SMS capabilities for existing and potential talent. My global team leverages new and innovative technologies to build strategic and personalized experiences to help us better understand talent and the type of content they want. We are constantly measuring and optimizing our efforts to ensure we are providing the information talent wants – at the moment they want it – to improve the end of end talent experience. This includes, but is not limited to, overseeing strategic initiatives for website content updates/optimization and cross-functional email campaigns to support awareness with talent, promote career growth and development, etc.
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  • Unitedhealth Group
    Manager, Talent Community And Marketing Team
    Unitedhealth Group Mar 2016 - Apr 2018
    Greater Minneapolis-St. Paul Area
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  • Unitedhealth Group
    Senior Talent Community And Marketing Manager
    Unitedhealth Group Feb 2015 - Mar 2016
    Greater Minneapolis-St. Paul Area
    • Guide the development and execution of interactive marketing plans including social media, interactive, search engine optimization, event planning, media mix, customer relationship management, email marketing and mobile marketing• Accountable for the interactive candidate brand experience across social networks such as Facebook, Twitter, LinkedIn, Google Plus, on the careers website, mobile website and through social integration of in-person and virtual career events• Guide and execute recruitment plans to support talent acquisition and mobility• Execute on ad hoc enterprise-wide global projects that fall outside of daily talent acquisition marketing strategies and are aligned with corporate marketing initiativeso Lead the development of content for responsive website design and designed the launch process and training plan for an internal talent development program• Develop and manage monthly content calendar and budget including content, imagery and media spend recommendations
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  • Unitedhealth Group
    Talent Community And Marketing Manager
    Unitedhealth Group Jan 2013 - Feb 2015
    Greater Minneapolis-St. Paul Area
    - Guide the development and execution of interactive marketing plans including social and interactive, search engine optimization, media mix, CRM and mobile. - Accountable for the interactive candidate brand experience including social networks, careers website, mobile website, podcasting, social integration, and virtual career fairs. - Guide and execute plans to support both transactional and proactive country and job family pipelining efforts. - Develop and Manage Monthly Content calendar across multiple interactive channels and users. - Partner with social media ambassadors to engage in conversations that connect content and brand, answer comments, and be a guide to candidates.
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  • Concord
    Business Consultant
    Concord Sep 2012 - Jan 2013
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  • Ceridian
    Web And Social Media Specialist
    Ceridian 2010 - 2012
    Greater Minneapolis-St. Paul Area
    - Responsible for developing and executing Ceridian's social media strategy, including managing Ceridian's Twitter, Facebook, YouTube and LinkedIn pages.- Research new trends, tools and applications in social media and appropriately apply that knowledge in setting our overall strategy.- Monitor social media conversations surrounding our brand, competitors, and industry.- Project manage and contribute to the creation and distribution of Ceridian's external e-newsletter (15,000+ subscribers).- Web page development
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  • Ceridian
    Marketing Research Analyst
    Ceridian Aug 2009 - Mar 2010
    Greater Minneapolis-St. Paul Area
    - Developed and communicated competitive and market intelligence to business leaders, sales, product and account management and marketing to help drive strategic business decisions regarding markets, customers and prospects.- Researched and developed competitor analyses, giving the sales and account management team the competitive intelligence needed to differentiate the organization during sales calls. - Created new process to track, analyze and follow-up on customer and prospect feedback on association discussion boards and escalated major issues to senior management which led to the retention of several important clients.
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  • Ceridian
    Marketing Intern
    Ceridian Apr 2009 - Aug 2009
    Greater Minneapolis-St. Paul Area
    - Collaborated with all areas for marketing, including marketing communications, lead generation, public relations and branding to complete important projects.- Conducted research on business to business social media marketing tactics, trends and best practices that were used to develop strategies on moving the organization successfully into the social media realm. - Developed competitive intelligence sales tools that helped improve sales force effectiveness during new business development.
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  • Minnesota Vikings Football, Llc
    Public Relations Intern
    Minnesota Vikings Football, Llc Aug 2009 - Jan 2010
    Greater Minneapolis-St. Paul Area
    - Assisted with all media/public relations during Vikings home games.- Coordinated with public relations staff and press box coordinator to ensure pre and post game operations were executed efficiently and effectively.- Distributed game statistics and media guides to team owners, players and all media members.
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Emily Bohline Skills

Social Media Marketing Lead Generation Social Media Crm Marketing Communications Leadership Marketing Strategy Facebook Trade Shows Market Research Management Social Networking Public Relations Marketing Research Direct Marketing Account Management Time Management Competitive Intelligence Social Media Measurement Marketing Strategy Sales Seo Project Management B2b Training Program Management Internal Communications Salesforce.com Business Development Strategic Planning Press Releases Digital Marketing Copywriting Email Marketing Customer Retention New Business Development Competitive Analysis Sales Process Sales Management Integrated Marketing Recruiting Analysis Online Marketing Online Advertising Strategic Partnerships Sales Presentations Interactive Marketing Analytics Social Media Monitoring Talent Acquisition Temporary Placement Employee Relations Taleo Talent Management Interviews Human Resources Staffing Services Financial Services Customer Acquisition Relationship Building Executive Staffing Contract Recruitment Food And Beverage Client Services Talent Pipelining Strategic Insights Competency Based Interviewing Professional Staffing Consumer Electronics Strategic Influence Consumer Package Goods Matrix Management Behavioral Interviewing Permanent Staffing Kenexa Talent Mining Client Acquisition Applicant Tracking Systems Sourcing Customer Insight Linkedin Recruiter Hr Analytics

Emily Bohline Education Details

Frequently Asked Questions about Emily Bohline

What company does Emily Bohline work for?

Emily Bohline works for Unitedhealth Group

What is Emily Bohline's role at the current company?

Emily Bohline's current role is Associate Director | Digital Communications.

What is Emily Bohline's email address?

Emily Bohline's email address is em****@****uhg.com

What schools did Emily Bohline attend?

Emily Bohline attended University Of Puget Sound, Univerzita Karlova V Praze.

What skills is Emily Bohline known for?

Emily Bohline has skills like Social Media Marketing, Lead Generation, Social Media, Crm, Marketing Communications, Leadership, Marketing, Strategy, Facebook, Trade Shows, Market Research, Management.

Who are Emily Bohline's colleagues?

Emily Bohline's colleagues are Azam Syed, Ben Steil, Thomas Goodwin, Nicky K, Kiran Kumar, Kristie Jenkins’s, Qoua Khang.

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