Emily Bohline Email & Phone Number

Minnesota, United States

Greater Minneapolis-St. Paul Area

As the Manager of the Global Marketing Talent Experience Team, I manage a global team of experienced marketers who are responsible for creating and enabling personalized experiences via the careers websites, event, email and SMS capabilities for existing and potential talent. My global team leverages new and innovative technologies to build strategic and personalized experiences to help us better understand talent and the type of content they want. We are constantly measuring and optimizing our efforts to ensure we are providing the information talent wants – at the moment they want it – to improve the end of end talent experience. This includes, but is not limited to, overseeing strategic initiatives for website content updates/optimization and cross-functional email campaigns to support awareness with talent, promote career growth and development, etc.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Guide the development and execution of interactive marketing plans including social media, interactive, search engine optimization, event planning, media mix, customer relationship management, email marketing and mobile marketing• Accountable for the interactive candidate brand experience across social networks such as Facebook, Twitter, LinkedIn, Google Plus, on the careers website, mobile website and through social integration of in-person and virtual career events• Guide and execute recruitment plans to support talent acquisition and mobility• Execute on ad hoc enterprise-wide global projects that fall outside of daily talent acquisition marketing strategies and are aligned with corporate marketing initiativeso Lead the development of content for responsive website design and designed the launch process and training plan for an internal talent development program• Develop and manage monthly content calendar and budget including content, imagery and media spend recommendations

Greater Minneapolis-St. Paul Area

- Guide the development and execution of interactive marketing plans including social and interactive, search engine optimization, media mix, CRM and mobile. - Accountable for the interactive candidate brand experience including social networks, careers website, mobile website, podcasting, social integration, and virtual career fairs. - Guide and execute plans to support both transactional and proactive country and job family pipelining efforts. - Develop and Manage Monthly Content calendar across multiple interactive channels and users. - Partner with social media ambassadors to engage in conversations that connect content and brand, answer comments, and be a guide to candidates.

Greater Minneapolis-St. Paul Area

- Responsible for developing and executing Ceridian's social media strategy, including managing Ceridian's Twitter, Facebook, YouTube and LinkedIn pages.- Research new trends, tools and applications in social media and appropriately apply that knowledge in setting our overall strategy.- Monitor social media conversations surrounding our brand, competitors, and industry.- Project manage and contribute to the creation and distribution of Ceridian's external e-newsletter (15,000+ subscribers).- Web page development

Greater Minneapolis-St. Paul Area

- Developed and communicated competitive and market intelligence to business leaders, sales, product and account management and marketing to help drive strategic business decisions regarding markets, customers and prospects.- Researched and developed competitor analyses, giving the sales and account management team the competitive intelligence needed to differentiate the organization during sales calls. - Created new process to track, analyze and follow-up on customer and prospect feedback on association discussion boards and escalated major issues to senior management which led to the retention of several important clients.

Greater Minneapolis-St. Paul Area

- Collaborated with all areas for marketing, including marketing communications, lead generation, public relations and branding to complete important projects.- Conducted research on business to business social media marketing tactics, trends and best practices that were used to develop strategies on moving the organization successfully into the social media realm. - Developed competitive intelligence sales tools that helped improve sales force effectiveness during new business development.

Greater Minneapolis-St. Paul Area

- Assisted with all media/public relations during Vikings home games.- Coordinated with public relations staff and press box coordinator to ensure pre and post game operations were executed efficiently and effectively.- Distributed game statistics and media guides to team owners, players and all media members.

Bachelor Of Arts, Communication Studies

Activities and Societies: Pi Beta Phi

Communication Studies