I am highly experienced in all areas of sales and marketing, and work with a cross-section of clients from within the hospitality industry, both on a consultancy and freelance basis.Top line consultancy for start-ups and launchesCommercial strategy and business growth CRM implementation, development and trainingReviewing and implementing sales and events processes, including team efficiency and restructuringMarketing strategy and delivery, including all aspects of digital and traditional marketingManagement and supportive development of senior team membersPro-active sales outreach and strategy

Heading up the F&B luxury events team at this 5* HotelWorking across a business partnership between venue (Hotel) and F&B contractor (The One Group)Reporting into the General Manager and CEOResponsible for driving a proactive sales strategy to grow revenue, particularly seasonal eventsConducting a pricing review, identifying cost savings to increase forecasted annual profits by £250kImplementing the restructure of the events team, splitting sales from planning to enhance team efficiencyLeading a brand restyle to transform event space into a destination venue for product launches and weddingsProactive brand promotion at industry awards, exhibitions and networkingWorking in unison with the Hotel and F&B marketing teams, producing refreshed outbound marketing collateral and regular content for digital marketing outletsManaging a team of events and sales managers

Responsible for the full sales and marketing strategy for this Bar, Restaurant and Events businessContributing to an overall site turnover of £7million Increasing the events revenue by 45% / £1million gross turnover year on yearExceeding 2015 event sales annual budget by 35% / £850kDoubling event occupancy rates, and dramatically increasing wedding businessResponsible for full profit and loss analysis; driven by bottom line with a clear understanding of overheads, concessions and running costs to the business.Implementing detailed sales and marketing strategy for the site, including business analysis, persona work, and detailed annual sales and marketing plan for both B2B and B2C.Implementing and project managing an intricate CRM system to connect the work processes of the sales, events and finance team, and further contributing to a detailed, segmented and structured injection of critical marketing statistics.Responsible for £90k marketing budgetManaging social media and digital strategy for both the Events and Restaurant areas of the business, including social media scheduling, digital marketing including newsletters and website content.Heavily involved in a full site rebrand, including in-house marketing materials and new website.Introducing new business objectives to increase brand awareness, including pop ups and ticketed eventsIntroduced detailed marketing dashboard for monthly and quarterly reporting to Board levelManaging team of event sales executives and a team of reservation executivesManaging and overseeing both digital and social media marketing account managers

Based in the head office, managing activities of central events teamResponsible for a central events target of over £3.75 millionRe-active and pro-active sales of over 25 London restaurantsSetting up and attending sales calls to secure new businessManaging team of event executivesSolely responsible for management and co-ordination of all Olympic events business, securing over £1,000,000 revenue over the 17 day Olympic periodStrong marketing responsibilities for central events team, including website copy, monthly newsletters, social media and events collateral. Implementation of new CRM system to drastically improve team efficiency as well and sales and marketing opportunitiesWeeky, monthly and quarterly financial reporting

Responsible for full event management, sales & marketing strategy at the MuseumOnsite event management, including staff organisation and delegationLiaising with and managing all suppliers. Organisation of sub-contractors, including security and cleaningManagement of database and designing regular marketing mail outsImplementation of new summer and Christmas party packagesIndependently creating & developing the wedding business & designing new marketing material with professional photo shoot, increasing sales dramatically.New business development targeting prospective clientsFull budget management and monthly financial reporting, while comfortably exceeding quarterly targetsEntrusted as a Museum key holder, responsible for opening & closing the venue.

Mangement of corporate and private hospitality in 5 Heritage London locationsSingle handed organisation and operations management of own eventsDealing with initial client queries, face to face sales / site visits of venuesOrganisation of contracts, deposits, invoices etcOn-day event managementStaff delegation and managementPost-event follow up, feedback and post-function reportsLiaising and building strong relationships with all suppliersDevelopment of new corporate team building packagesMonthly analysis of sales figures and producing monthly financial forecast reportsManagement of “promo” events for marketing of new properties

Large involvement in 3 consecutive National Football events; The Parliamentary Shield, The Community Shield, McDonald’s National Football FestivalVaried role, including careful maintenance of budgets, and producing clear cost / supplier spreadsheetsSelecting and liaising with suppliersProducing clear briefs for design and print companies for marketing materialPitching to high-profile clientsEvent co-ordinationProducing regular sponsorship monitoring reports for the client