Oversee Marketing Team, Artist Relations, PR, Organic/Paid Media, and CreativeDevelop, implement and communicate strategic B2C marketing strategies Manage annual marketing budget for the venueIdentify growth strategies to improve internal operationsCreate event activations and innovative marketing strategies to build beverage program Increased social media audience growth by 35% in 2022 (IG, Twitter, Facebook) Partnered with a media agency, contributing to a 144% growth in paid marketing (2022)Upgraded mailer integration, contributing to a 17.6% growth/39% open rate (2022)Integrated SMS Marketing, subscribing 30% of our newsletter audience (2022)Lead weekly creative, marketing and advertising meetings with department leadsLead bar programming to increase community engagement and earned media Event Coordination and Management

Launched Lo Rez Brewery in 2017; Created Brand Package (creative, media, web) Develop, lead, and evaluate 100+ events a year, contributing to +35% annual revenue (2022) Manage budget, city requirements, business relations, and vendor coordinationFoster relationships with local businesses, artists, and non-profits for cross promotionIncreased social media audience by 34% on Facebook and 49% on Instagram (2022)Raised +$30k in non-profit fundraising between 2017-2022 Relaunched LoRezBrewing.com over six weeks (March 2018), increasing web traffic by 125% month one, consistent 10% increase for 12 months.

Consulted several clients with marketing strategies to sustain through COVID Created customized client quotes for a variety of marketing services Delivered branding consultation, marketing, web development, and event activations Quarterly evaluation to identify growth opportunities and improve strategyCreate digital asset libraries and long term plans for continues marketing improvement

Created, implemented and manageed all marketing campaigns, graphic design, digital campaigns, web development, videography, and photography.Responsible for public relations, including conflict resolution, press releases, newsletters, web resources, Listserv, and respond to all media inquiries. Analyzed the KPIs of marketing campaigns by measuring the engagement, CTR, and CPL of paid marketing promotions to help manage marketing budget. Increased social media by 33% on Instagram and 27% on Facebook; Maintain 30% open rate and 20% click through rate on Mailchimp in the last year. Developed accessible B2B marketing campaigns for growers to access resources through social media, newsletter, online technical assistance, and site visits. Developed B2C marketing campaigns to promote urban agriculture through social media, email marketing, volunteer opportunities, and events.

Established brand identity - including mission statement, style guides, typography, & hex codes - to launch BarbaroTaq.com over three weeks. Optimized graphic design & photography to produce restaurant menus, spirit guides, mail chimp templates, merch, and web display. Executed six week social media campaign, generating 400+ followers & press from Eater Magazine and The Infatuation.

- Provided consultation to a new business owner to create original brand narrative, including social media, monthly newsletter, can labels, & menu design 6 weeks prior to open.- Defined brand mission, goals, and community involvement to introduce the brand to the neighborhood and hired staff.- Partnered with local business on a weekly basis to acquire target customers & create community-oriented events.

- Supported management of 10 bartenders through implemented training program and staff experiences. - Expanded presence (followers) of company on Twitter (18%), Facebook (19%) & Instagram (43%).- Produced, executed and managed all marketing, including but not limited to social media, event pages, email marketing, newsletters, creative content (photography, graphic design), taproom menus, and recent web development. - Point of contact for stakeholders regarding general inquiries, events, rentals, marketing and partnerships.- Created a grassroots footprint that successfully implemented NFP events on Monday evenings. - Promoted brand recognition through retail marketing, social media, festivals, events and partnerships. - Conducted research to analyze event performance, including tracking studies and direct response campaigns.

• Develop research and recruitment strategies for Membership Engagement at DMDII. • Lead on Digital Days to support students and Workforce Development through UI LABS. • Establish value of membership for large companies, universities, and small enterprises. • Manage logistics & promotions for events, internally & externally, for DMDII & UI LABS.• Experience and understand the internal operations of UI LABS, DMDII and City Digital.

Determine customer needs with knowledge of products to guarantee satisfaction.Respond to all customer needs with accuracy and individual attention.Communicate knowledge of Patagonia’s environmental values to interested customers. Collaborate with Midwest to determine non-profit grants for “1% of the planet” initiative. Attend merchandising and environmental meetings to implement marketing strategies.

Communicate effectively and reliably in high-pressure situations.Help advocate restaurant's reputation as the most unique Italian cuisine in Minneapolis. Establish and maintain relationships with customers to secure positive feedback. Educate customers on Italian-sea cuisine, as well as Italian wine and craft beer. Experience working within nightlife/bar scene through Monello’s bar, Constantine.

Took initiative to learn additional tasks outside my own responsibilities, including cocktail-waitressing and bar-tending within shifts. Collaborate with wed1/ding staff to ensure parties develop positive experiences. Maintained strong organizational and time management skills within high-pressure situations.

Provided excellent front-desk customer service for business school faculty, students and the university community. Developed time management and organization skills by independently managing faculty and administrative duties. Excellent understanding of software, including Microsoft Office, Adobe, Outlook, Optix, Appointment Plus and Excel.

Executed field coordinating and created field presence in Minnesota districts.Recruited, trained, and managed volunteers as intern for the Minneapolis sector. Secured support of local officials, citizens, and students by addressing concerns.

Partnered with Minnesota college students to educate the public on the “Vote-No” act. Fought actively for the freedom to marry in Minnesota, ultimately initiated in September of 2013.

Accepted as youngest intern to the Chicago Public Radio internship program under WBEZ anchor, Melba Lara. Excelled in performance when faced with unfamiliar situations and problem solving.Attended and reported active trials of former IL senator, Rod Blagojevich.