Emily Jacob Email & Phone Number

Littlehampton, GB

Helping survivors of sexual violence shed the blame & shame, be themselves in the world of 'after' and find joy in life again. Providing support through one-to-one coaching, community and online guided self-help.My guided online self-help 'Taste of Recovery' has been licensed by (to date) 17 charities across the UK, and now working with universities too.

London, United Kingdom

• Curious Decisions aims to help marketing people make decisions based on an insatiable curiosity for their customer.
• Current engagement: Namecheap, CRM Manager (since Feb.2017)
• Previous engagement: Vodafone, Global B2B Marketing Capabilities (May 2015-June 2016)
• Deep understanding of requirements for entrepreneurial start-ups
• Development of Diversity Marketing one-day workshop to ignite marketing people’s thinking on LGBT+ consumers
• Advisory role in marketing strategy for 0%ABV, which aims to support dry bar set-up & running in the UK

Newsletter editor: monthly to 2m+ subscribers. Customer open rates regularly better than industry average, with click-through rates of <15% for some content pieces. Re-focused to be segmented with targeted (relevant) value-add blogs and offersStories (Content Strategy): development of omnichannel informative & promotional campaigns with integrated customer.

Oxford, United Kingdom

UnShamed has folded into what a new expanded ReConnected Life stands for. Because how can we step into our feminine power, if we carry shame for our experiences of femininity?That’s the raison d’être of UnShamed. From the moment we become aware we’re developing into womanhood, we are made to feel shame for that womanhood. Whether it’s surrounding our.

• (Deliverables contract with Curious Decisions)
• Design of Enterprise Marketing Academy strategy working globally with Group and local markets, & Learning & Development stakeholders
• Development of the Foundations of B2B Marketing programme in partnership with ITSMA; 8 weeks, 6 modules, delivered live and online through bite-sized video
• Enterprise Marketing Academy deliverables o Global Enterprise Marketing Leaders workshops to create Marketing Excellence & kick-off strategy to be upper quartile B2B marketers worldwide. o eLearning programme modules –.

London, United Kingdom

Horizon Women was a unique concept for ambitious career women of all levels seeking a safe and inspiring environment to learn and develop key skills to support their chosen path. This was an energizing and uplifting experience that provided practical tips, inspiring stories and opportunities to build a strong support network of like-minded women. For more.

- Led Simplification Programme Phase 1 – pan UK approach to competency-based development- Marketing Academy – identification of key learning needs to develop people capabilities for digital telco vision; particular focus on Insights- Marketing Academy – development of programme for Wider Leadership Team

Slough, United Kingdom

The LGBTQ network at Telefonica O2 was formally launched in December 2014 but we came together as a network committee in the months preceding. As Chair, I helped shape the initial forming of the group, raising awareness across the organisation and acting as a visible role model with internal blogs and at events. Successes included:- sponsorship of the.

- Led 2013-2015 market forecast, 3 year plan and strategy & input to 2014-2016 3 year plan- Ensured underpinning of 2012 & 2013 marketing plans with prioritised capex & opex budgets- Developed 2013 & 2014 marketing plans and financial budgets, working with cross-directorate stakeholders, ensured backed by customer insights & part of creative process.

- Developed 2012 Brand & Marketing Strategy and led Consumer input within P&L OpComm structure (including part of team responsible for On & On and Pay & GoGoGo)- Developed helping strategy for O2 UK (Gurus Everywhere proposition)- Developed & communicated 2011 Marketing Planning process & strategy across all O2 Telefonica businesses, including running.

- Market Forecast 2009-2012 (business modelling): analysis of external & internal sources of market and consumer behaviours to determine likely Pay Monthly and Pre-Pay mobile market volumes & revenues, with recessionary impacts; collaboration across marketing operational teams, Insight, Finance, Indirect Sales, Devices and Senior Management to ensure.

Primarily worked with independent production company; consulted and advised to develop marketing plan and corporate project strategyProduction Assistant on the short film 'Babbage'; entered into Cannes Film Festival: 'Babbage' Short Film Corner

- Leadership role in developing the vision & approach for transversal RACE 07 (pan-business, cross-functional programme of analytics & insight which informed the marketing plan & business roadmaps)- Recruited and built a high performance team & ensured knowledge transfer- Developed integrated Loyalty Strategy for Pay Monthly & Pre-Pay with ambitious.

Loyalty & Retention, Internet Services(Cable telecommunications; TV, telephony and internet; now incorporated into Virgin Media)- Churn & in-life ARPU P&L responsibility for blueyonder broadband - Developed in-life offers for the marketing plan and retention strategy based on customer insight & analytics - Defined up-sell strategy: including proposition &.

The primary focus of this role was to provide support/consultancy to the brand senior management teams (British Gas, AA, One.Tel) to enable them to develop a Customer Management capability.Customer Management Capability Assessments (CMAT*)(diagnostic CM framework for benchmarking and measuring an organisation's CM capability)- Designed strategy for CM.

Royal & SunAlliance: Account Manager: Responsible for the Royal & SunAlliance account which incorporated all UK businesses (MORE TH>N, UK Corporate, Healthcare & Assistance) and Global Royal & SunAlliance: Customer Management ‘Masterclass’ DeliveryDeveloped and delivered the CM ‘Masterclass’, focusing on practical case studies Royal & SunAlliance: Key.

Engagements included:NTL: ICMS Billing Convergence & Migration - Marketing Process Re-Design- Developed a national model for end-to-end marketing processes for ICMS migration Hewlett Packard: World-wide Marketing Processes- Developed end-to-end worldwide campaign marketing / channel integration processes. Final process design also adopted by.

London, United Kingdom

- Undertook comprehensive review of telephony and channel strategy - Developed joint CRM strategy / vision for both NatWest and Royal Bank of Scotland - Led the team responsible for the EMU marketing strategy (Economic Monetary Union)- Co-ordinated cross-functional EMU Business Programmes to ensure strategic customer planning- Led the successful roll-out.

Ba (Hons), International History & Politics

Activities and Societies: President, Model United Nations Society Secretary, History SocietyFirst class honours degree. Runner-up prize.

Education record

History A Level: Grade A English Literature A Level: Grade A German A Level: Grade A