Helping survivors of sexual violence shed the blame & shame, be themselves in the world of 'after' and find joy in life again. Providing support through one-to-one coaching, community and online guided self-help.My guided online self-help 'Taste of Recovery' has been licensed by (to date) 17 charities across the UK, and now working with universities too, to offer to their service users: because no-one should be waiting for help whilst they're waiting for help and in time of need.The follow-on programme ‘ReConnected: The Secrets to Thriving After Surviving’ has been licenced by (to date) 6 organisations: because surviving isn’t enough, and we deserve joy.I have edited a book written by the ReConnected Life Community 'To Report Or Not To Report: Survivor Testimony of the (In)Justice System' which was published in February 2018 , and launched by Layla Moran MP at the Houses of Parliament. I also featured in the the Channel 5 documentary 'Raped: My Story' (November 2017) which was nominated for a BAFTA (but against stiff competition didn't win) and won the RTS Royal Television Society best documentary award. Until MS insisted I choose more carefully how I spend my time, I blogged regularly for Psychologies Lifelabs, Huffington Post & Metro, and appeared on BBC Breakfast and Radio 5 Live Breakfast, and Channel 5 News, as well as a video series on Life After Rape for the Independent. Speaking engagements include the Houses of Parliament for International Women's Day, Reclaim the Night, and SlutWalk. Press for the 'To Report' book featured my own pieces in The Telegraph, and Stylist. Instead of trying to change the world, I now focus on changing individual people’s worlds.

Curious Decisions aims to help marketing people make decisions based on an insatiable curiosity for their customer. • Current engagement: Namecheap, CRM Manager (since Feb.2017)• Previous engagement: Vodafone, Global B2B Marketing Capabilities (May 2015-June 2016)• Deep understanding of requirements for entrepreneurial start-ups• Development of Diversity Marketing one-day workshop to ignite marketing people’s thinking on LGBT+ consumers• Advisory role in marketing strategy for 0%ABV, which aims to support dry bar set-up & running in the UK• Achieved International Coaching Federation (ICF) accreditation and became an NLP Practitioner, Master Practitioner and Trainer

Newsletter editor: monthly to 2m+ subscribers. Customer open rates regularly better than industry average, with click-through rates of <15% for some content pieces. Re-focused to be segmented with targeted (relevant) value-add blogs and offersStories (Content Strategy): development of omnichannel informative & promotional campaigns with integrated customer journeys; accompanying creation of editorial calendar for blog & resource centre content development, with social supportCustomer First strategy: managed the executive-led Customer Council; represented marketing on Exec-led culture change workstreamCustomer Research: developed in-house customer research forum, an engaged cross-section of the base representing all customer segments. Responsible for all forum surveys. Created in-life NPS and new inactives surveysHow to Tutorials: simplifying what seems complex to the novice entrepreneur (How to Build a Website; How to Build a Business tutorials), managing cross-functional project teamExperiencing the transition of a growth start-up into 'adulthood' with a workforce across multi-timezones and cultures. Grateful for the flexible work-from-home 'get it done' no-nonsense expectations. A Curious Decisions engagement.

UnShamed has folded into what a new expanded ReConnected Life stands for. Because how can we step into our feminine power, if we carry shame for our experiences of femininity?That’s the raison d’être of UnShamed. From the moment we become aware we’re developing into womanhood, we are made to feel shame for that womanhood. Whether it’s surrounding our fertility, our bodies, our sexuality, our hormones, our parenting, our ambitions, we find that we are shamed if we do, and shamed if we don’t. Let’s have a chat and talk about I can help you unshame yourself and step into your full feminine power.

(Deliverables contract with Curious Decisions)• Design of Enterprise Marketing Academy strategy working globally with Group and local markets, & Learning & Development stakeholders• Development of the Foundations of B2B Marketing programme in partnership with ITSMA; 8 weeks, 6 modules, delivered live and online through bite-sized video• Enterprise Marketing Academy deliverables o Global Enterprise Marketing Leaders workshops to create Marketing Excellence & kick-off strategy to be upper quartile B2B marketers worldwide. o eLearning programme modules – Account Based Marketing and Content Marketingo Liaison with external agencies, quality control of content and project management

Horizon Women was a unique concept for ambitious career women of all levels seeking a safe and inspiring environment to learn and develop key skills to support their chosen path. This was an energizing and uplifting experience that provided practical tips, inspiring stories and opportunities to build a strong support network of like-minded women. For more information visit: https://curiousdecisions.com/horizon-women/Co-founded with Virginie Faucon and Katarina Nielson.

- Led Simplification Programme Phase 1 – pan UK approach to competency-based development- Marketing Academy – identification of key learning needs to develop people capabilities for digital telco vision; particular focus on Insights- Marketing Academy – development of programme for Wider Leadership Team

The LGBTQ network at Telefonica O2 was formally launched in December 2014 but we came together as a network committee in the months preceding. As Chair, I helped shape the initial forming of the group, raising awareness across the organisation and acting as a visible role model with internal blogs and at events. Successes included:- sponsorship of the Stonewall Staying Safe Online Guide, launched February 2014.- delivery of the LGBTQ Awareness Guide for Managers & Staff, launched April 2014- development of activity plan to address Stonewall Workplace Equality Index results in 2014- social events and awareness building in London, Leeds & Manchester- highlighting importance of Diversity Marketing within O2- attending Stonewall Authentic Role Model workshop- working closely with the Women's Network and the Diversity & Inclusion council- speaking up as a role model during Mental Health awareness week- being profiled as a bi role model in Diva Magazine, March 2104, issue 213

- Led 2013-2015 market forecast, 3 year plan and strategy & input to 2014-2016 3 year plan- Ensured underpinning of 2012 & 2013 marketing plans with prioritised capex & opex budgets- Developed 2013 & 2014 marketing plans and financial budgets, working with cross-directorate stakeholders, ensured backed by customer insights & part of creative process- Primary stakeholder in development of digital consumer segmentation model, driven from behavioural & actionable data- Supported LTE 4G marketing strategies and mitigation plans- Co-designed (with Imparta) & delivered Customer Centred Marketing workshop to kick-start 2014 planning- Co-designed (with Imparta) & delivered Using Data for Better Decisions workshop as part of the internal Marketing Academy

- Developed 2012 Brand & Marketing Strategy and led Consumer input within P&L OpComm structure (including part of team responsible for On & On and Pay & GoGoGo)- Developed helping strategy for O2 UK (Gurus Everywhere proposition)- Developed & communicated 2011 Marketing Planning process & strategy across all O2 Telefonica businesses, including running senior leadership team offsite (e.g. development of Priority Moments)- SME growth strategy: analysis & development of recommendations for future growth of SME business from c.£600k revenue to over £1bn revenue; helped develop Priority Local proposition- Risk management & business continuity: development & implementation of ongoing management process- Supported cross-directorate strategic projects, incl. yield management & profitability for the Strategic Committee

- Market Forecast 2009-2012 (business modelling): analysis of external & internal sources of market and consumer behaviours to determine likely Pay Monthly and Pre-Pay mobile market volumes & revenues, with recessionary impacts; collaboration across marketing operational teams, Insight, Finance, Indirect Sales, Devices and Senior Management to ensure buy-in of final outputs (fed into 2010 budgets and 3 year plan for FT Group)- Day to day support of the Pay Monthly, Base Management and Devices teams to ensure monthly, quarterly and annual marketing plans meet customer needs and budget requirements; interlock of budget across directorate teams (sales, customer services and finance)- Design and event management of 2009 conference, for 300+ staff

Primarily worked with independent production company; consulted and advised to develop marketing plan and corporate project strategyProduction Assistant on the short film 'Babbage'; entered into Cannes Film Festival: 'Babbage' Short Film Corner

- Leadership role in developing the vision & approach for transversal RACE 07 (pan-business, cross-functional programme of analytics & insight which informed the marketing plan & business roadmaps)- Recruited and built a high performance team & ensured knowledge transfer- Developed integrated Loyalty Strategy for Pay Monthly & Pre-Pay with ambitious step-change churn reduction targets, rebalancing investment between retention and acquisition; working with operational teams to translate strategy into practice for the 2007 and 2008 marketing plans- Undertook comprehensive analysis of Pay Monthly, Pre-Pay and Home Loyalty & Retention performance & practice to develop insight to drive action; identified key 'hot spots' to drive enhanced customer experience and revenue - Developed recommendations for convergent propositions utilising market insight, financial opportunity & operational capability analysis - Analysed & made recommendations for IPTV (TV over the internet) proposition: reviewed competitive positioning, adoption, usage & content

Loyalty & Retention, Internet Services(Cable telecommunications; TV, telephony and internet; now incorporated into Virgin Media)- Churn & in-life ARPU P&L responsibility for blueyonder broadband - Developed in-life offers for the marketing plan and retention strategy based on customer insight & analytics - Defined up-sell strategy: including proposition & offer development & campaign management; liaison with creative agency; reporting and tracking; first in-life up-sell within the business; 10% sales rates (45% response)- Developed retention vision & strategy, working with cross-functional teams to define best in class customer experience- Designed and implemented downgrade prevention process & incentives scheme with national roll-out across Customer Care centres

The primary focus of this role was to provide support/consultancy to the brand senior management teams (British Gas, AA, One.Tel) to enable them to develop a Customer Management capability.Customer Management Capability Assessments (CMAT*)(diagnostic CM framework for benchmarking and measuring an organisation's CM capability)- Designed strategy for CM capability diagnostic and roll-out programme. Negotiated partnership licence with suppliers of CMAT IP: savings of over 20%- Led British Gas CMAT assessment December 2003: identified CM capability benchmark, capability gaps and priorities for development to ensure value from CRM transformation programme. - Led Executive Board feedback and cascade - Led One.Tel CM capability review March 2004: advised Executive Board on requisite actions to drive profitable growthCM Training and Education- Inception and development of innovative CM Game structure and content: finalist for Chief Executive's award in the category 'Passion for Customers'- Developed e-learning CM Masterclass content which concisely introduced users to the principles of CM and enabled practical application of the learning - Co-designed Managing for Customer Value Programme - function-specific CM training to enable delegates to understand behavioural and job-related changes necessary to implement a CM strategy- Designed and developed specific, practical training for Marketers within AA: Insight, Propositions, and Communications modules- Developed a best practice cross-brand & cross-functional Proposition Development Process which was implemented across all marketing teams- Development of Marketing Technical Competencies, incorporating the language and requisite skill-sets of a CM-led business

Royal & SunAlliance: Account Manager: Responsible for the Royal & SunAlliance account which incorporated all UK businesses (MORE TH>N, UK Corporate, Healthcare & Assistance) and Global Royal & SunAlliance: Customer Management ‘Masterclass’ DeliveryDeveloped and delivered the CM ‘Masterclass’, focusing on practical case studies Royal & SunAlliance: Key Customer Management (KCM) Programme: Programme Design – scoped and set-up KCM organisational change programme for UK Corporate, including pilot, programme and operational process delivery design. Global scope to leverage maximum value from key income stream

Engagements included:NTL: ICMS Billing Convergence & Migration - Marketing Process Re-Design- Developed a national model for end-to-end marketing processes for ICMS migration Hewlett Packard: World-wide Marketing Processes- Developed end-to-end worldwide campaign marketing / channel integration processes. Final process design also adopted by OracleMicrosoft: Siebel Call Centre Implementation- Project manager for three deployments in European subsidiaries: undertook high level analysis, business process analysis, data migration management, and delivery of training to users; co-ordinated and collaborated with worldwide virtual team

- Undertook comprehensive review of telephony and channel strategy - Developed joint CRM strategy / vision for both NatWest and Royal Bank of Scotland - Led the team responsible for the EMU marketing strategy (Economic Monetary Union)- Co-ordinated cross-functional EMU Business Programmes to ensure strategic customer planning- Led the successful roll-out of NatWest's CRM strategic change programme to all customer-facing managers (Managing Local Markets)- Developed and responsible for the Customer Value Model - Developed market segmentation strategy Early NatWest Career: - Executive Assistant to the Director of Operations, Head Office- Assistant Research Manager, Operations, Regional Office - Assistant Manager, Hendon Central Circus Branch (9 direct reports)- Fast-track Graduate Management Induction Programme (6 months)