Emily Rogers Email and Phone Number

As the Senior Marketing Manager, I drive the overarching marketing strategy for three Kovalus brands across six strategic regions and twelve core markets. My team and I enhance brand visibility and engagement through high-impact technical papers, optimized digital content, and targeted advertising and social media initiatives.In collaboration with the CEO and Director of Product Management, I identify strategic growth opportunities, crafting an annual global marketing roadmap and budget to meet ambitious year-over-year goals. I oversee budget management across all brands, implement measurable campaign KPIs, and ensure global brand consistency.My expertise lies in crafting impactful content strategies, encompassing advertising, social media, and trade show materials that effectively convey a compelling and cohesive brand message across every platform.

RELCO, A Kovalus Company, is a well-established, engineering & manufacturing company. We are committed to delivering projects on schedule and within budget to create long-term customer relationships. We focus on alternative thinking to ensure our customers experience superior results in the following areas:• Cheese Systems & Equipment• Evaporators• Drying Systems & Components• Powder Handling Systems & Equipment • Aftermarket SolutionsSince 1982, RELCO has been providing process technologies to over 500 cheese &and dairy plants across the globe with offices in the USA, Brazil, The Netherlands, and New Zealand.My Role: In collaboration with sales team and engineering managers, I manage marketing efforts to increase global branding, communication and sales. Additionally:-Develop and execute annual marketing & communications plan and budget-Responsible for implementing and designing marketing collateral and advertising campaigns across all channels (SEO, Social Media, Print, Digital, Website)-Establish and maintain relationships with national, state, and regional trade associations-Maintain and develop trademarks and logos as appropriate-Researches and maintains competitive insight -Develop and lead product launches for new RELCO products

I work with the Vice President of Sales and Marketing on a variety of tasks focused on increasing sales and brand recognition.

Work with the Digital Operations Director to develop and execute strategies that allow us to capitalize on new technology, products and revenue shares /vendors to sell a broader assortment of solutions to target accountsOversee a team of 6 Sales Planners and work closely to ensure deadlines and targets are being metPrepare and perform monthly, quarterly and annual planning sessions with sales management & sales representatives to identify and grow digital target accountsOversee and manage Facebook & Instagram paid & organic, LinkedIn advertising, Pay Per Click, SEO Strategy, Email marketing, Programmatic display & audio advertising, and Website developmentWork closely with the digital sales fulfillment team to ensure workflow standards are being met and campaigns are being successfully launched and effectively trackedCollaborate with the Digital Operations Director and other managers to develop and implement improved business processes to encourage sales teams to make more data-driven decisions to align our core capabilities (products and services) with client needsIdentify opportunities to secure higher returns and overall advertising investments through analysis and improvements of the rates & pricing strategy and multimedia/bundled programsDevelop strategies and techniques to broaden the reach of our brand and products in the marketplace to include managing and being responsible for the for the launch and profitability for all new digital productsProvide expert digital industry knowledge to the sales teams, key customers and managementStreamline and improve Digital Advertising Operation Processes & Procedures to enhance communication with the Sales Department and align vendor relationships, billing and end solutions with customer needsWork in partnership with sales managers to mentor, develop and coach sales teams, digital account executives and the digital support teamI am IAB Digital Media Sales Certified: #DMSC015682

Operation New Hope is dedicated to providing individuals & families with opportunities to rebuild their lives and restore their communities through sustainable economic development initiatives. Operation New Hope is a nationally recognized program by 3 Presidents with our mission spreading to newly opened facilities in Tampa and Tallahassee. -Responsible for the Implementation and Management of the CRM-Develop and Implement Email Campaigns-Manage Social Media Strategy and Implementation-Develop and Implement Lead Generation Strategy -Optimization of the Website and Content Strategy

MECLABS is the world's largest independent research lab focused exclusively on marketing and sales. Our analysts have conducted rigorous scientific tests across more than 10,000 pages. MECLABS was the first Internet-based research lab to conduct experiments in optimizing the conversion rate of sales and marketing processes.We apply our methodology to help you win more sales, capture higher-quality leads, increase your subscription base, and generate a greater amount of page views.Simultaneously manage 5-7 projects at a given time for a Fortune 20 wireless company. My main objective is to continuously assess their business operations to identify improvements for internal processes to cut costs, while additionally working to improve their web presence to drive revenueConducted a multi-department assessment of internal operations and queue work that led to a 50% increase in throughput of work orders, 70% increase of cross-organization visibility of work throughout the company, while decreasing duplicate work & resources by 90% in a 6 month time frame.Lead team at MECLABS to build an Estimation tool that would help the company prioritize their work queue and categorize enhancements/defects that would produce the highest ROILead team to develop an Impact methodology that allows the organization to scientifically and quantitatively understand the revenue impact of each test, defect, and website enhancement that is implementedThrough quantitative and qualitative analysis, big picture strategy can be better understood. I then provide the insights gathered from this analysis, and work with the partner to develop project road maps that tackle their biggest personal/company issues Develop, manage, and analyze results for tests conducted on the web to understand how manipulating variables drive company KPI’sDevelop project scorecards to ensure that projects and tests set up correctly from the beginning to produce clean results that can be measured accurately