Emily Glaser Email & Phone Number

Asheville, NC, US

• Lead the strategization, development, and production of all content at SuperSummary, a fast-growing EdTech business specializing in literature
• Set and monitor annual and monthly content production goals, health metrics, and budgets across 200+ member Content team producing 3 million+ words of content per month
• Manage the development and optimization of AI-generated content and tools, spearheading strategies that increase site-wide engagement and profitability
• Conduct content and feature R&D, user research, and experimentation; build new teams to scale successful innovations
• Oversee marketing efforts and testing to refine and deploy promotional strategies with high ROI
• Collaborate cross-functionally with Engineering, UX, Customer Service, and Design teams to coordinate the development, staging, and rollout of product updates

• Doubled production of 15,000-word study guides to 200 per month, establishing SuperSummary as the fastest-growing library in the market
• Increased speed-to-market for study guides by implementing data-informed, proactive team planning and productivity standards
• Led and developed a team of 10+ content managers, 150+ writers, and 35+ editors
• Managed production team capacity to support expansion goals, including developing long-term recruiting and retention strategies
• Maintained and improved content management systems, team documents, and project tracking across multiple distribution channels
• Planned continuous improvement roadmaps to meet production KPIs, and regularly monitored progress to identify opportunities for growth

• Led and scaled content strategy operations
• Designed, conducted, and analyzed market and user research to define opportunities to improve existing content and create new content
• Scoped new content projects for development, and managed special project operations, including recruitment, process building, and production
• Trained team in core strategic skillsets, including keyword optimization, recruitment, and engagement data analysis

Asheville

• Freelance editorial and copy writing for local publications and businesses.
• Pen engaging and in-depth editorial pieces for magazines and publications such as Vox.com, Capital at Play, WNC Magazine, Mountain Xpress, Charleston Magazine, Asheville Folk, The Laurel of Asheville, Asheville.
• Craft siren-call, SEO optimized copy for websites, blog posts, and marketing materials for branding agencies and local businesses, including Epic Notion, Kudzu Brands, Evergreen Era Films, and the Standard Apothecary.

Asheville, North Carolina Area

• Founding team member of a luxury publisher of ghostwritten, full-length memoirs and biographies
• Designed content workflow and set operational standards, including client communication, data collection, and improvements for efficiency and profitability
• Coordinated project management, client relations, and content creation across all aspects of the business, including design, editing, and printing processes
• Facilitated and transcribed multi-week interviews, and ghostwrote 12+ books

Asheville, North Carolina, United States

• Selected and implemented all print and digital content for Capital at Play, WNC’s business magazine
• Led editorial board and content conceptualization, and coordinated editorial calendar
• Built team of 15+ writers and editors
• Managed $50,000 editorial budget and monthly content production processes
• Curated content for weekly newsletter, regularly evaluating key metrics and implementing improvements to achieve a 30% increase in newsletter opens and clicks

Asheville, North Carolina, United States

• Spearheaded initiatives to engage expand audience, including a video series and giveaway programs
• Led social media strategy and growth, more than doubling followers and engagement
• Curated weekly newsletter, regularly evaluating key metrics and implementing improvements

Asheville, North Carolina Area

• Developed marketing program and consultation packages for consulting firm working in national and global specialty retail.
• Created all B2B marketing content, including newsletters, articles, press releases, social media, and email templates.
• Managed design of and drafted all written content for new website
• Launched and coordinated the Manndatory Listening podcast, including guest relations and scheduling, distribution, and marketing collateral.
• Worked with national retail brands to refine their B2B & B2C marketing strategic plans and create training content specific to their organization
• Revised training manuals and existing marketing content for a cohesive and engaging marketing presence

• Managed all content creation for two print lifestyle magazines, Asheville Lifestyle and South Charlotte Lifestyle
• Devised editorial plan, assigned projects and articles to team of 10–15 contract writers and photographers, and copyedited received content
• Completed editorial as needed and contributed 2 + articles monthly

Greater San Diego Area

• Managed all content creation for a print and digital luxury lifestyle publication
• Organized editorial calendar and content 3+ months in advance
• Assigned projects and articles to 10–15 contract writers and photographers and copyedited received articles
• Completed editorial as needed and contributed at least one article monthly