Emily Dana Email & Phone Number

New York City Metropolitan Area

Greater New York City Area

Long term bespoke personal design project.• Specializing in ladies and womens special occasion wear including wedding gowns, mother of the bride dresses, prom dresses, and more.• Side projects include high end theatrical improv costuming with a focus on visual storytelling and longevity of wear.• Skills developed and used include shibori dye techniques, tie dye techniques, natural dye techniques, couture seamless lace piecework, corsetry with both synthetic whalebone and spiral steel, traditional tailoring techniques, fitting live models, draping, flat pattern making, sourcing all fabric, trims, and components, silhouette manipulation, and designing for comfort, wearability, and aesthetic across all sizes.

Whippany, New Jersey, United States

• Utilized valuable customer insights and in-depth market analysis to manage and develop innovative designs and redevelopments for both existing and new products, while applying cross-disciplinary design expertise to enhance the current project's effectiveness and structural details• Devised a naming convention with infinite scalability to maintain chronological and version-based organization of product pattern files, alongside the creation of a custom tech pack for streamlined internal and factory communication of materials, spec sheets, and revisions• Conducted software evaluations for marine and vehicular pattern design, assessed available options through technical comparison of abilities and interviews with developers and representatives, and presented findings to supervisor in a concise and well-organized manner• Efficiently compiled two decades' worth of product data into a comprehensive product catalog, encompassing detailed information on sizes, materials, and box contents, accessible for reference by all departments• Established and meticulously documented an extensive array of branding assets for multiple brands,spanning various web distribution channels, including major marketplaces like Amazon and eBay, as wellas brand websites. This comprehensive suite of materials encompasses color schemes, logo variations,font references, product infographic templates, A+ content for both product listings and brand stores,detail image layouts, social media carousel imagery, icons, verbiage, and user-friendly templates forseamless integration of new products • Oversaw end-to-end product photography management, which included conceptualizing and executing lifestyle and product photoshoots, expertly retouching images, isolating products for web presentation, and skillfully formatting and exporting visuals to dimensions and file types suitable for their respective applications on product listings and social media platforms

Evolution of Design Assistant position with Dabah Fashion Group after they were acquired by 5-Star Apparel.• Proficiently handled all facets of design packages, encompassing sketching, tech pack creation, and the establishment and upkeep of linesheets in strict adherence to the branding guidelines set forth by leading sporting franchises, spanning a diverse range of sports including hockey, basketball, football, and college sports• Collaborated closely with the Senior Designer to facilitate market research and the exploration of silhouettes, materials, components, trims, and trends for each seasonal collection that could be reasonably scaled for over 70 team color palettes. This involved in-store visits and comprehensive online demographic research, as well as digital mockups of potential details• Created adaptable designs that could be swiftly adjusted to align with prevailing market trends, and strategically manufactured them locally to optimize profitability• Refined abilities in accurately describing and harmonizing colors between samples submitted for approval and established color standards. Proficient in translating color standards across a spectrum of materials

Greater New York City Area

Flatiron

Flatiron

Greater New York City Area

Brooklyn

Multi-summer internship postition, interned summer 2014, 2015, and 2016.Organized fabrics, picked up company purchases from suppliers, prepped gowns for photoshoots, assisted in dyeing fabrics, troubleshot fit issues, and created handmade accents for wedding gowns.

Bachelor’S Degree, Fashion/Apparel Design, 3.65, Graduated Cum Laude

High School, A

Activities and Societies: National Honor Society, Chancellor's Diploma of the Arts, Costume DirectorAP Art History, AP Biology, AP English.