Emily Fagan Email & Phone Number

Plano, Texas, United States

My role consists of supporting content strategy and creation around market research, industry hot topics, and product applications that help banks and credit unions better understand their account holders, operate efficiently and grow their businesses. I have the pleasure of working cross functionally with executive leaders, product owners, technology teams, client success teams, product marketers, demand generators, creatives, customers, third party researchers and influencers, and so many others. I act as a sponge to absorb as much knowledge from each of my interactions and then connect that knowledge to the correct audiences via conversation, authorship and engagements. My approaches are equally creative and analytical, accessing both sides of my brain to execute content programs that lead to boosts in awareness, consideration, conversion and optimization.Alkami also entrusts me to take on leadership roles within special projects such as: Alkami Co:lab Communications, Share of Voice Growth, Influencer Strategy, Thought Leadership and more.

Plano, Texas, United States

Create the overall content and messaging strategy based on the business objectives of Alkami and the goals around the PR & Influencer initiatives. Additionally, based on that strategy, this position is tasked with creating consistent, high-quality, and impactful thought leadership to influence the decision-making of financial institution clients and prospects, while educating and engaging industry influencers on the Alkami brand and its products and services. + SOV Team Lead. + Alkami Co:lab Communications lead. + Monday.com admin. + ACT regional leader.

United States

Thought Leadership Content Strategy and Execution. Influencer Marketing. Employee Advocacy {A Member of Alkami Marketing Department's PR & Influencer Team}

Plano, Texas, United States

Specifically for Segmint Products: Supporting brand awareness, demand generation, sales pipelines, customer loyalty, advocacy and retention. {Social Media, Graphic Design, Content Development, Paid Media Planning and Execution, SEO/SEM, Trade Show Attendance (occasional), Email Marketing, Corporate Comms, etc. etc.}

Cuyahoga Falls, Ohio, United States

Supporting brand awareness, demand generation, sales pipelines, customer loyalty, advocacy and retention. Directing and executing social media, creative, and digital marketing strategy. Executing or collaborating on public relations, content creation, advertising, brand building and events. Establishing and maintaining in-house creative services and content creation. Supporting the sales, product and client success teams through directing lead generating campaigns, client education campaigns, creating product materials, and more.• Strategized and executed marketing initiatives that resulted in a 400% increase in website traffic and a 1050% increase in leads.• Produced a series of live-streamed events "The Data-Jam Sessions" featuring in-house subject matter experts, clients, and other fintech guests.• Authored, Co-Authored, or Ghost Authored over 50 Articles, Blogs, White Papers, and eBooks.

Westlake, Ohio, United States

Establishing and managing an in-house creative services team within the fortune 500 company, TravelCenters of America. Servicing all business units and internal departments for projects ranging from product roll out, menu development, guest facing print and digital campaigns as well as internal campaigns aimed at educating team members. In the fall of 2020 TA went through a complete brand overhaul with a new logo, identity system, and Mission, Vision, Values. I have been managing thecreation and dissemination of all new brand standards and materials.

Westlake, Ohio

For Quaker Steak & Lube (A Division of TravelCenters of America)

Westlake, Ohio

For Quaker Steak & Lube (A Division of TravelCenters of America)• In-house Creative Services team leadership• Job trafficking all local restaurant creative requests, regional, and system-wide programs• Project management• Budgeting• Art direction• Proof reading• Copy writing• Management of the Marketing Toolbox Site – a vital tool for our on-site restaurant marketers to get to market quickly with promotions and have round the clock marketing support• Marketing plans and creative development for all system-wide initiatives• Managing photo shoots and also taking photos as needed• Manage the brand’s overall Merchandising Strategy• Manage or assist in Marketing Plans and Merchandising for various other brand initiative, such as: Off-Premise/Catering, Value Programs, Rewards, Wing Fest, Email/Kids Clubs, Triple Atomic, Sauce of the Month, Beverage Programs, and more

Sharon, Pennsylvania

• In-house Creative Services team leadership• Job trafficking all local restaurant creative requests, regional, and system-wide programs• Project management• Budgeting• Art direction• Proof reading• Copy writing• Management of the Marketing Toolbox Site – a vital tool for our on-site restaurants to get to market quickly with promotions and have round the clock marketing support• Marketing plans and creative development for all system-wide initiatives• Managing photo shoots or and also taking photos as needed• Manage the brand’s overall Merchandising Strategy• Manage or assist in Marketing Plans and Merchandising for various other brand initiative, such as: Off-Premise/Catering, Value Programs, Rewards, Wing Fest, Email/Kids Clubs, Triple Atomic, Sauce of the Month, Beverage Programs, and more• Retail Management (lubegifts.com apparel and online gift cards, also coordinated with the sauce division to run online specials).• Revved-Up Rewards merchandising• Email Club management• Quarterly Board Book preparation• Some program review and reporting using MirusOctober 2015-April 2016 - Kept the same job title but added the following responsibilities: • Head of Quaker Steak & Lube Marketing Department• Annual franchise conference presentation preparation and delivery• Monthly franchise call leadership• Program reporting, review, and recap using Mirus reporting• Direct mail planning• Menu and LTO strategy – surveying Guests and other research tactics• Revved-Up Rewards (TM) Loyalty program management and strategy• Overall Marketing Calendar Project Management for all system-wide initiatives, including LTO and new menu launches.• RPM Budget management• Bankruptcy/buy-out transition coordination

Graphic Design Studio focusing on Print Design work.

Providence, Rhode Island, United States

Primarily focused on Graphic Design, Social Media, Advertising, Set up a Promotion and Media Plan/ Schedule and Budget. Worked with local vendors for everything from advertising purchases, sign creation and installation, stay package research and development, website directing and maintenance by working directly with web development company and coordinating SEO campaigns.

Providence, Rhode Island, United States

Primarily focused on Graphic Design, Social Media, and Advertising. Traveled to new properties and set up a promotion and media plan, schedule and budget. Worked with local vendors for everything from advertising purchases, sign creation and installation, stay package research and development, website directing and maintenance by working directly with web development company and coordinating SEO campaigns.