Emily Harrison Email & Phone Number

California, United States

St. Helena

- Responsible for marketing and operations for direct-to-consumer channels including; wine club, phone sales, ecommerce, and shipping & fulfillment- Leading brand and corporate marketing across entire portfolio- Planning, developing, and implementing omnichannel marketing campaigns- Developing and executing direct-to-consumer strategy across the organization - Fostering teamwork and positive culture across different departments and disciplines - Leading large scale technology projects- Creating long and short term goals for the organization- Monitoring success and KPIs through monthly integrated executive report- Negotiating contracts and pricing for partnerships, vendors, and agencies- Identifying new opportunities to help drive growth strategies for board meetings and annual planning

St. Helena, Ca

- Built and directed the marketing department, serving as an internal agency for all revenue centers - Services included in-house creative, media buying, email marketing, social media, PR and web dev - Developed marketing strategies and drove execution by working closely with internal stakeholders, additional business units, and external agencies and vendors - Managed marketing department P&L, ensured e-commerce sales goals were met- Responsible for all marketing decisions, implementation, and adoption - Developed and executed Rewards program designed to increase ECOM sales

San Francisco Bay Area

- Developed and executed digital marketing plans for national and global clients across retail, CPG, tech and finance verticals-Strategic leadership across omni-channel marketing programs-Utilized qualitative and quantitative research to uncover consumer insights-Developed personas, consumer journeys, key brand messaging, and annual brand planning -Wrote creative and research briefs, then briefed creative and media teams to ensure concepts were strategically executed through launch-Developed KPI goals and measurement plans to analyze program effectiveness, determine ROI, and optimize for further success-Lead Strategist on Beam Suntory account developed digital marketing plans for brands such as Skinnygirl Cocktails, Laphroiag, Maker’s Mark and Jim Beam

San Francisco Bay Area

- Developed and executed brand communication strategies for new product launches & existing brand initiatives- Executed brand campaigns across digital, social, and mobile - Managed budgets, wrote project & creative briefs, and ran weekly status meetings- Conducted brand & competitive audits- Established content management systems and produced content for social media - Identified and engaged key industry influencers via social media- Clients included: Dolby Digital, Coca‐Cola, Adidas, SanDisk, Wells Fargo, and Hawaiian Airlines

- Managed nationwide experiential marketing campaigns from ideation through execution - Identified and engaged influencers in social media & event marketing programs - Nationwide event planning and budget management

San Francisco/New York

- Reported on communication and marketing industries with monthly analysis and reports highlighting insights about key trends, talent, and business opportunities - Oversaw training of newly hired staff on database management and company best practices- Supported team of seven senior managers in both the San Francisco and New York offices