- Accountable for researching, planning, proposing, and managing strategic programs for one of the largest full-service B2B marketing agencies in the United States.- Manage campaigns and projects: estimating, monitoring internal and external costs, budget control, margin enhancement and billing on over $3 million accounts.- Facilitate new global website with a budget of almost $600,000 in 9 languages from insight and strategy through front end design, development, and translations.

- Solely responsible for over $400,000 in revenue per year while additionally supporting one of the agency’s top international accounts.- Ensure all deliverables are aligned with strategy, messaging, and goals in addition to client expectations.- Balance execution of budgets, tactics, feedback and timelines between internal team, client contacts, and vendors.

- Organized the input of all projects within account service and coordinated with the creative and insight resources in the execution of client program elements.- Managed the execution and coordination of media plans; provided project management of website development projects; developed new programs for clients, i.e. enewsletters, tradeshow, twitter coverage.- Led scheduling of all team projects and assisted account managers and team in managing client programs and projects, including time/cost estimates and budgets.- Provided client contact at the specific project level to communicate or gain information critical to achieving time and budget expectations for up to four clients at a time.

- Partnered with business divisions to develop marketing plans that support corporate objectives while protecting and growing the size and value of our customer e-mail list.- Developed weekly thrust email promotions and offers calendar for eight email segments utilizing sixteen templates based on purchasing patterns and response rates by segment.- Managed implementation and monitoring of multiple triggered email programs including abandoned shopping cart, welcome, thank you, replenishment, catalog request, write a review, etc.- Oversaw and approved graphics, list pulls, delivery timing, HTML coding, and email content to ensure blast messages were delivered on appropriate dates and to correct segments.

- Coordinated the introduction of a variety of marketing activities of a product or business line which included cataloging, advertising, PR, direct mailing, ecommerce, and trade shows.- Analyzed campaign measurements, financial results, and customer feedback to determine the most effective marketing campaigns. Prepared status reports on marketing efforts for senior management.

- Interpreted over 400 primary market research results from Question Pro and presented conclusions and recommendations to superiors- Visited buying center members to introduce a 30-day free product trial to hospitals and medical centers- Critiqued catalog spreads for the Big Pigalog, many time Gold winner of the Catalog Award by Multichannel Merchant- Successfully advocated the use of social media for an integrated marketing communications campaign- Revised documents into a systemized Excel database so that graphs and charts are automatically updated as future information is entered- Initiated a market intelligence campaign involving over 50 customers to obtain qualitative data regarding growth and unmet needs