Emily Paul Email and Phone Number

Asialink Business is mandated by the Australian government to create an Asia capable workforce in Australia. In my role as Marketing, Communications and Brand Manager I was directly responsible for the management of social media channels (LinkedIn, Twitter and Facebook), content creation, copywriting, digital strategies including; SEO, livestream and webinars, maintaining brand style guidelines, developing e-newsletters and dynamic EDM campaigns and website and app management. In addition, I also developed and pitched media releases and produce and edit annual reports and ‘year in review’ assets. In 2019, 215,000 users accessed our website, representing an 84% increase on the previous year.

Through this role I have developed my events experience through the coordination of corporate programs, preparation of budgets, sponsorship and database management, in addition, I have also developed my marketing and communications skills through, developing promotional content such as event invitations, distributing content via marketing lists/mass email, uploading and managing website content, maintaining image libraries and CRM database management.

Throughout this role I was responsible for managing corporate conferences, weddings and events from contract to completion, whilst maintaining a strong customer-service focus. My responsibilities included being the first point of contact for clients, preparing invoices and payment schedules for upcoming events, updating the wedding/events kit for promotion, managing all external vendors, designing wedding/event collateral such as; menus and place cards, preparing running orders and floor plans and providing briefing material for all internal and external distribution. Within this position I regularly demonstrated skills in leading and motivating a team and engendering a strong customer service orientation amongst staff.

Through this position I was responsible for assisting with the organisation’s fundraising campaign ‘Do It In A Dress’ run annually throughout the month of October. Through this role I was responsible for liaising with and building relationships with existing and prospective participants across my allocated states of NSW and ACT to ensure their involvement in the campaign was as positive and successful as possible, distributing marketing material leading up to the campaign, generating exposure for both the participants and organisation through organising media opportunities and writing articles and profile pieces to be distributed through internal and external sources. I developed invaluable experience within the Not For Profit sector including working with volunteers as well as forging lasting relationships with key media contacts across NSW and ACT. The 2014 Do It In a Dress campaign raised over $370,000 which is estimated to provide an education to over 1,200 girls across Sierra Leone.