Study Advertising Manager (Clinical Research Solutions)
Princeton, New Jersey, Us
• Responsible for project management (Waterfall/Kanban) of all site-led patient recruitment activities including campaign development, sponsor and IRB approval stewardship, implementation via ad management platforms, and performance tracking• Collaborated on creative development of ad copy and imagery for all marketing campaigns for study sites• Researched and evaluated internal and external partnerships to increase the quality of patient recruitment services• Acted as a trusted advisor to business development team to maintain oversight of study advertising opportunities, help review and develop proposals, and participate in prospective client conversations as a subject matter expert • Tracked and reviewed monthly financial performance of the service line with the accounting team, and forecasted revenue for future months• Monitored performance of Study Advertising Coordinator, delegated tasks, and aided in career development