Chief Sales Officer
Current
Boca Raton, Florida, Us
Lead the company's global sales team, with oversight of the development and execution of the strategic objectives, long term capital planning, and overall brand positioning, to drive revenue and achieve sales growth targets. Responsible for the overall sales strategy and operations, which comprises industry relations, leisure sales, group sales, and global markets.• Responsible for building and leading a high performing sales team focused on driving innovative and customer-centric sales strategies to penetrate new markets and enhance the customer experience. • Tasked with developing creative strategies to integrate five luxury hotels to the group and leisure markets.• Pioneer the design of novel guest experiences and create innovative guest offerings to grow profit by implementing group acquisition initiatives, pricing strategies, and ancillary revenue generation methods.• Collaborate with key internal and external stakeholders to elevate brand engagement, and implement sales concepts for room and suite renovations.• Develop a comprehensive talent management process that attracts, onboards, and retains the best sales talent to reach and exceed sales goals.• Lead revenue forecasting by analyzing business tactics, performance analysis, sales strategies, market research, and competitor analysis conveyed to stakeholders along with strategy recommendations.Oversaw the launch of the entire retail offering including six owned and five leased shops, featuring luxury apparel and designer accessories.Manage and lead Reservations Department ensuring Forbes Five Star Standards are met on a consistent basis.Created and led the colleague cross sell program as well as the guest enhancement program.