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A strategic licensing and franchise development leader in building global merchandising programs driven by data, market trends and business goals. Expertly skilled in third-party relationships with notable successes leading programs from concept through execution for optimum fan engagement and sales within diverse markets. A natural problem solver who proactively solves commercial and organizational challenges to fuel record impact.
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Head Of LicensingPop Mart Feb 2024 - PresentBeijing, Beijing, Cn -
Artist Liaison / Co-CuratorCorey Helford Gallery Dec 2021 - Dec 2023• Directed the gallery's brand identity with strategic curatorial decisions.• Managed licensing agreements and ensured copyright compliance.• Launched 30+ exhibitions, combining strategic branding and content creation.• Conducted market research to stay ahead of art market trends and to position the gallery brand effectively. -
Director Of Business DevelopmentTokidoki Jun 2010 - Jun 2021UsSpearhead franchise development and licensing strategy as key member of executive team for globally recognized lifestyle brand. Managed and drove overall growth strategy, optimizing program awareness and commercial revenue worldwide.Key Successes• Built toy and collectibles business from ground up with commercial success in declining niche market • Grew the toy production department to the #1 revenue stream• Launched brand across several emerging marketsLicensing and Co-Marketing Leadership• Build global brand strategy and evaluated foreign markets for licensees in China, SE Asia, India, Australia, Europe and the Americas, leveraging brand versatility to develop, price, and market products based on localized marketplace trends • Negotiated contracts to facilitate alignment with company’s overall global strategy to ensure that products are utilized by agents within licensing rights • Cultivated strong partnerships with diverse cross-cultural teams to identify and implement territory-specific marketing and pricing strategies• Prospect, build, and maintain new partnerships to execute halo collaborations, including Sanrio, Blizzard, Peanuts, MLB and Karl LagerfeldRetail and Product Development • Built collectible toy department from the ground up, serving as subject matter expert on production and leveraging contacts and accounts list to construct company go to market strategy • Direct strategy and day to day operations of the in-house product development for hard goods with 200+ SKU’s, overseeing life cycle of product from concept to execution• Manage accounts for specialty retailers and international distributors in 10 territories, proactively resolving project, brand, and licensing issues while maintaining clients and customer satisfaction• Doubled output by revamping product development collectibles category for the largest distribution territory in China, meeting with distributors to streamline design elements into creative packaging assortments -
Special Projects Coordinator, Online ContributorHi Fructose Magazine Oct 2010 - Oct 2011Organize operational procedures for quarterly art magazine.Periodic contributor to magazine's blog.
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Production DirectorStrangeco Jun 2004 - May 2010Us• Work in all aspects of product development for designer toy company, from initial concept through marketing strategies.• Liaise information and artwork between artist, creative director and factory representatives.• Scout artists, start initial creative conversations.• Follow pop culture artists and stay current with genre. Attend openings and relevant events.• Create and nurture relationships with artists.• Maintain digital and sample archives of all projects.• Manage relationships with vendors and source new materials. Solicit quotations from vendors.• Travel annually to factories in China to oversee manufacturing process.• Maintain relationships with key customer accounts.• Directs intern program.• Travel extensively for sales, marketing and other business development opportunities.• Responsible for creating more efficient company-wide procedures in sales and production departments.Accomplishments• Hired as sales manager, promoted to production manager within first year.• Created CRM system for database of 750 clients.• Increased product releases from one per quarter to one-two per month. -
Production ManagerKaboom Productions Feb 2002 - May 2004• Managed commercial film projects in pre- and postproduction phases.• Assisted freelance production teams with familiarization of company procedures.• Researched for project bids.• Assisted executive producer and directors with travel arrangements and other administrative tasks.• Maintained smooth day-to-day operations of office.• Produced postproduction edit sessions.• Edited company and director reels.Accomplishments• Hired as intern, promoted to executive assistant within three months.• Cut office expenses by 20%.
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Music Video ProducerFusion Jones Production May 2003 - Sep 2003Produced multiple day shoot with limited budget for video "Live from the Plantation," by Definitive JuxRecords artist Mr. Lif. Arranged location, equipment and crew.
Emily Brough Skills
Emily Brough Education Details
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University Of California, Santa CruzCommunity Studies -
University Of Southern CaliforniaBachelor Of Arts (Ba)
Frequently Asked Questions about Emily Brough
What company does Emily Brough work for?
Emily Brough works for Pop Mart
What is Emily Brough's role at the current company?
Emily Brough's current role is Head of Licensing - POP MART North America.
What is Emily Brough's email address?
Emily Brough's email address is em****@****ery.com
What is Emily Brough's direct phone number?
Emily Brough's direct phone number is +141564*****
What schools did Emily Brough attend?
Emily Brough attended University Of California, Santa Cruz, University Of Southern California.
What skills is Emily Brough known for?
Emily Brough has skills like Product Development, Creative Direction, Illustrator, Marketing, Marketing Strategy, Blogging, Brand Development, Art Direction, Graphic Design, Management, Advertising, Adobe Creative Suite.
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