Emily Kinnersley Email & Phone Number

United Kingdom

Supporting B2C brands and retailers in building successful social media strategies, content, communities and brand or revenue focused advertising goals across Instagram, TikTok, Facebook and more. Clients include -B2C Retail & e-Commerce:⚡️ Poundland ⚡️ Secret Sales ⚡️ BOL Foods⚡️ Soda FolkEvents:⚡️ Cheltenham Festivals (Jazz, Music, Science and Literature)⚡️ Rock Oyster food & music festival (ft. chef Paul Ainsworth)⚡️ Good Grief - a virtual festival of love and loss+ more

Cheltenham, Gloucestershire, United Kingdom

Managing the in-house Social Media team and agency to deliver brand and performance marketing campaigns across Global social media channels. Responsibilities: - Developing a quality community management strategy and delivering this across channels in order to drive engagement and brand advocacy- Social Media content creation. Working closely with the videography and creative teams to create social-first content, to tap into trending topics, cultural moments and to support brand campaigns - Paid social advertising. Working closely with the performance marketing team to drive traffic, revenue and ROI through paid social campaigns. Utilising social advertising to drive awareness and engagement with the target audience with key campaign content. - Supporting and consulting International Partners on social media strategy, content creation and paid advertising campaigns.

Cheltenham

• This role includes implementing and developing the social media objectives, strategy and campaigns for Superdry, while ensuring that messages pushed across social channels are in line with and support the objectives and goals of the overarching marketing, PR, eCommerce and retail activity• Creative photography, videography and graphic design assets are briefed on a daily basis, ensuring they’re aligned with brand image and style while supporting the social media marketing campaigns and messages• Social Media advertising is implemented during this role, in order to drive the reach of brand messages, engage customers and position the brand into new audiences. eCommerce data is used to tailor the targeting of these adverts, ensuring that the ideal audience is exposed to the brand• Analytics and reporting through social media insights and Google Analytics is essential to the success of this role, ensuring that all social media content drives a return for the business and is tailored to perform• Content writing forms a large part of this position, as the company blog sits under the social media role. The blog strategy and content decisions ensure that the articles engage readers in order to encourage maximum time on the site and increase awareness of Superdry products, as well as supporting SEO.

Witney, Oxfordshire

In this role I design, create, implement and analyse the social media strategy and associated content for Whittard of Chelsea. Role responsibilities also include supporting the creation of in-store marketing campaigns and retail marketing activity. In order to maximise sales and optimise the customer journey in store, I support the campaign manager with in-store marketing. This includes planning, briefing and organising the creation, printing and distribution of promotional point of sale materials and window displays across 60 nationwide stores, with my primary campaign focus being Christmas 2015.For the social media responsibility of the role, I outlined a 2015 social media strategy and objectives then created a social media content plan aligned with planned product launches, retail marketing activity and digital campaigns to ensure that Whittard of Chelsea's marketing follows a multi-channel approach. Whittard of Chelsea social media engages potential and current customers to encourage brand loyalty, drives traffic to the website and footfall to stores, plus increases online brand awareness.Assisting the retail marketing manager, I have organised and managed activity in association with various retail and charity events, including Vogue Fashion's Night Out on Regent Street, Oxford Street Giveaway shopping event and Save Wild Tigers charity event at The Savoy. Activity has included in store cocktail mixology displays, in-store DJs, sampling, CRM competitions, providing promotional goodie bags among others. This role also involves implementing marketing activity through third parties sites and publications, such as shopping centres and shopping associations, ensuring that their marketing material, websites, social media platforms and email newsletters are utilised to generate further exposure for the brand. Copy, imagery and promotions are provided to third parties to drive traffic to the website and footfall to local stores.

Cheltenham, Gloucestershire

Creating and implementing digital marketing campaigns for fashion brands, covering social media and blogger outreach, in order to drive traffic, increase brand awareness, create sales and improve SEO.Brands were advised on how to maximise exposure, reach and increase fans through social media while ensuring a high ROI. Plans were created to ensure that these strategies were effectively followed, then results monitored and analysed throughout the course of the campaign.I worked towards developing a blogger network system and website in this role, with over 8,000 top UK and International bloggers active on the system. The blogger network ensures that brands are able to connect and be matched with the most effective and current bloggers and affiliate websites for their image and desired criteria, in order to advertise through their sites. I built a close personal relationship with many of the top UK and International bloggers, many of which I still keep in touch with today. One fashion brand's online marketing campaign was bought offline, to enable them to connect and communicate with fashion bloggers in person, while ensuring the bloggers shared the brand online. I arranged two press events for AX Paris with over 200 of the UK's top bloggers and 50 members of press in attendance, including writers from Reveal and Look. Held at top London venues, Circus and Proud Cabaret, the events were designed to showcase AX Paris' new collection and launch their TV advert while reinforcing brand image and encouraging social sharing on Instagram, Twitter, YouTube and blogs.I created and lead a seminar at Pure London 34 (Aug '13), "The Benefits of Bloggers for Brands", one of the UK's largest fashion tradeshows. Key skills developed in this role:- Development & creation of integrated digital marketing strategy- Social media community management- Event management- SEO- Lead Generation- Basic HTML- Directing web and graphic designers from creative brief.