Emily Martinez Email and Phone Number
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BACKGROUNDWith a passion for turnaround brands, Emily Martinez has consistently spearheaded change and reversed trends across multiple beverage brands and categories throughout her brand management career. Shortly after graduating from DePaul University, Emily started at Kraft Heinz in the Beverages business unit, where she held positions of increasing responsibility for 4 years, ranging from management of complex categories (Liquid Concentrates, K-Cups) to iconic billion dollar brands (Maxwell House, Capri Sun, and Kool Aid). In May 2016, she made the move to Molson Coors Beverage Company to lead some of Miller Lite's largest consumer activation platforms (Baseball, Holiday, and LGBTQ), moving to an elevated role managing the new Miller High Life 'Welcome to High Life' campaign and targeting a new generation of drinkers. To gain additional development on the sales side, Emily was promoted to Customer Marketing Manager, leading On-Premise Channel Solutions for MCBC’s largest On-Premise Chain customers. In her current role, Emily is responsible for the performance of MCBC’s Regional Craft portfolio in newly formed Emerging Growth Division, managing 1 direct report and a large cross-functional team across 6 breweries. Emily is also the Chicago Chapter President of Molson Coors’ LGBTQ employee resource group.CORE COMPETENCIES- Brand Strategy & Positioning - Omni-Channel Marketing- Digital & Traditional Media- Cross-Functional Team Leadership- Sell-in & Negotiation - Retail & Customer Strategy- Creative & Content Creation- Innovation Pipeline Development- Agency & Supplier Relationships- P&L & Budget Management
Molson Coors Beverage Company
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Molson Coors Beverage CompanyChicago, Il, Us
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Senior Brand Manager, InnovationMolson Coors Beverage Company Jan 2022 - Jun 2024Chicago, Illinois, Us -
Brand Manager, Emerging Growth (Tenth & Blake Regional Craft Portfolio)Molson Coors Beverage Company Jun 2020 - Jan 2022Chicago, Illinois, Us- Responsible for performance of MC’s Regional Craft portfolio, managing 1 direct report and a large cross-functional team across 6 breweries, performing 101% to 2020 plan volume and grew 2020 volume by 2.6% vs. PY- Launched Hop Valley as MC’s first national IPA, leading sell-in and national media plans, over-delivering Programmatic media conversion by 2.9x vs. MC benchmark- Led the integration of newly acquired Atwater Brewery into the portfolio and redesigned packaging across 42 SKUs, growing total sales volume by 9.4% in 2021 vs. PY- Renovated total Revolver Brewing beer portfolio to appeal to the Texas consumer and refreshed packaging across 16 SKUs, growing sales volume by 4.5% in 2021 vs. PY
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Chicago Chapter President - Lager (Lgbtq & Allies Group Employee Resources)Millercoors Jan 2019 - Feb 2021Chicago, Il, Us -
Customer Marketing Manager, On-Premise Channel SolutionsMillercoors Jan 2019 - Jun 2020Chicago, Il, UsLed performance of MCBC brands in Dining, QSR, and Travel/Leisure channels, managing needs for 20 National Chains across 60 Sales Executives - Gained alignment on a new beverage value pricing strategy with Applebee’s, MCBC’s #1 Dining chain, which drove a 13.7% trend improvement in H2 ’19 vs. H1 ’19 - Based on internal and external sales stakeholder needs, created an On-Premise Content Catalog with 144 assets to support product mandates and price features - Identified Light Lager and Craft distribution opportunities in emerging experiential channel, resulting in volume growth with top accounts such as Top Golf (8.5%) and Punch Bowl Social (11.9%) in 2019 vs. PY
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Associate Brand Manager, Miller High Life EquityMillercoors Feb 2018 - Jan 2019Chicago, Il, UsSpearheaded strategy, development, and execution of Miller High Life’s new ‘Welcome to the High Life’ campaign, across TV, OLV, OTT, digital, social, OOH, radio, and PR - Created first media plan recruiting 21-34 year old drinkers via social, digital, influencers, merch, and pre-shop (delivering $0.24 ROI, 52% effectiveness, and 52% efficiency improvements) - Identified a gap in Miller High Life’s portfolio and commercialized a new 12-pack of 16-ounce cans, delivering an incremental $2.9MM in net revenue in its first year
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Associate Brand Manager, Miller Lite ActivationMillercoors May 2016 - Feb 2018Chicago, Il, UsLed Miller Lite’s largest activation campaigns (Holiday, Baseball, and LGBTQ+) across packaging, POS, TV, OLV, OTT, print, OOH, radio, social, and PR - Launched a national e-Commerce prizing mechanism for the Holiday/Ugly Sweater campaign, increasing overall Holiday POS investment by 58% and Ugly Sweater orders by 3x - Led the execution of Wrigleyville activations for Chicago Cubs World Series, resulting in 50MM incremental media impressions and a 34% increase in Chicagoland bar and restaurant volume - Executed ‘Tap Into Change’ cents per case Pride program, growing volume by 20.1% in LGBTQ+ bars
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Associate Brand Manager, Liquid Concentrates CategoryThe Kraft Heinz Company Oct 2015 - May 2016Chicago, Il, Us- Following Heinz merger, took on incremental responsibility by leading total $205M Liquid Concentrates category, establishing MiO as the category share leader vs. private label through brand architecture/packaging redesign on 29 SKUs and new line extension ‘Vitamins’ ($10M net revenue) -
Associate Brand Manager, Kids Beverages (Capri Sun & Kool-Aid)The Kraft Heinz Company Oct 2014 - Oct 2015Chicago, Il, Us- Promoted to ABM role spanning across $1B Capri Sun and $1B Kool-Aid businesses, conducted 12 monthly business reviews, and implemented new portfolio management process that included facilitating 50 productivity initiatives, realizing $22M in savings and over-delivering SKU reduction goal by 237%
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Brand Assistant, Consumer Engagement - Coffee CategoryThe Kraft Heinz Company Oct 2012 - Oct 2014Chicago, Il, Us- Began brand management career directly out of undergrad and led consumer engagement for total coffee category, including $120M Gevalia/Maxwell House K-Cup launch, $40M Gevalia café-style K-Cup launch, and $1M McCafé K-Cup/bagged coffee test market plan
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Consumer Marketing InternWeber Shandwick Jun 2012 - Oct 2012New York, Ny, UsAccounts: World Kitchen (Pyrex, Corelle, CorningWare, Chicago Cutlery, Snapware and OLFA), Campbell Soup Company (limited-edition Warhol cans and Chunky Soup), DiGiorno and Yum! Brands. Responsibilities included:• Secured print, online and blog placements and produced daily monitoring reports for five clients• Built and maintained seven media trackers with over 500 million impressions• Traveled to Jackson, Wisconsin, for four days to assist Weber Shandwick's New York office with a client crisis -
Marketing & Tourism AssociateBloomingdale'S Aug 2010 - Jun 2012New York, Ny, Us• Partnered with Chicago-area hotels to inform concierges about tourism program• Built and analyzed domestic/international visitor reports for senior management • Facilitated “Gift with Purchase” program and controlled inventory levels• Planned spousal events for groups and conventions -
Depaul Campus AmbassadorFoursquare Oct 2011 - May 2012New York, Ny, Us• Collaborated with university officials and increased foursquare usage on DePaul’s Chicago campuses by 10%• Implemented foursquare tip sticker initiative at DePaul's Ray Meyer Fitness and Recreation Center, Lincoln Park/Loop bookstores and campus tour program• Motivated students to check into DePaul's Public Relations Student Society of America (PRSSA) Chapter conference by hosting a foursquare swag giveaway -
Public Relations Intern - Mayor'S Office Of Special EventsCity Of Chicago Apr 2010 - Sep 2010Us• Crafted news releases, media alerts and press kits for events produced by the Mayor's Office of Special Events• Pitched story ideas to local/national media outlets and scheduled interviews with performers• Wrote and edited copy for collateral materials including brochures, flyers and program books Festivals/events included: Mayor Daley's Kids & Kites Festival, Chicago Celtic Festival, Chicago Gospel Music Festival, Chicago Blues Festival, Bike to Work Rally, Chicago Blackhawks Ticker Tape Parade and Championship Rally, Taste of Chicago, Chicago Air and Water Show, Chicago Jazz Festival, Viva! Chicago Latin Music Festival
Emily Martinez Skills
Emily Martinez Education Details
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Depaul UniversitySpanish
Frequently Asked Questions about Emily Martinez
What company does Emily Martinez work for?
Emily Martinez works for Molson Coors Beverage Company
What is Emily Martinez's role at the current company?
Emily Martinez's current role is Fortune 500 Brand Management Leader | ex-Molson Coors | ex-Kraft Heinz | Brand Innovators 40 Under 40 | First-Gen College Student | DEI Advocate.
What is Emily Martinez's email address?
Emily Martinez's email address is ji****@****ape.net
What is Emily Martinez's direct phone number?
Emily Martinez's direct phone number is +163090*****
What schools did Emily Martinez attend?
Emily Martinez attended Depaul University.
What are some of Emily Martinez's interests?
Emily Martinez has interest in Public Relations, Tourism And Hospitality, Advertising, The Spanish Language, Social Media Marketing, Integrated Marketing Communications, Internet Marketing.
What skills is Emily Martinez known for?
Emily Martinez has skills like Social Media Marketing, Press Releases, Public Relations, Event Planning, Event Management, Market Research, Public Speaking, Microsoft Excel, Microsoft Word, Spanish, Writing, Prezi.
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