Emily Martinez Email & Phone Number
@molsoncoors.com
4 phones found area 630 and 847
LinkedIn matched
Who is Emily Martinez? Overview
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Emily Martinez is listed as Fortune 500 Brand Management Leader | ex-Molson Coors | ex-Kraft Heinz | Brand Innovators 40 Under 40 | First-Gen College Student | DEI Advocate at Molson Coors Beverage Company, a with 5 employees, based in Chicago, Illinois, United States. AeroLeads shows a work email signal at molsoncoors.com, phone signal with area code 630, 847, and a matched LinkedIn profile for Emily Martinez.
Emily Martinez previously worked as Senior Brand Manager, Innovation at Molson Coors Beverage Company and Brand Manager, Emerging Growth (Tenth & Blake Regional Craft Portfolio) at Molson Coors Beverage Company. Emily Martinez holds B.A., Public Relations And Advertising, Marketing, Spanish from Depaul University.
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AeroLeads found 1 current-domain work email signal for Emily Martinez. Compare company email patterns before reaching out.
About Emily Martinez
BACKGROUNDWith a passion for turnaround brands, Emily Martinez has consistently spearheaded change and reversed trends across multiple beverage brands and categories throughout her brand management career. Shortly after graduating from DePaul University, Emily started at Kraft Heinz in the Beverages business unit, where she held positions of increasing responsibility for 4 years, ranging from management of complex categories (Liquid Concentrates, K-Cups) to iconic billion dollar brands (Maxwell House, Capri Sun, and Kool Aid). In May 2016, she made the move to Molson Coors Beverage Company to lead some of Miller Lite's largest consumer activation platforms (Baseball, Holiday, and LGBTQ), moving to an elevated role managing the new Miller High Life 'Welcome to High Life' campaign and targeting a new generation of drinkers. To gain additional development on the sales side, Emily was promoted to Customer Marketing Manager, leading On-Premise Channel Solutions for MCBC’s largest On-Premise Chain customers. In her current role, Emily is responsible for the performance of MCBC’s Regional Craft portfolio in newly formed Emerging Growth Division, managing 1 direct report and a large cross-functional team across 6 breweries. Emily is also the Chicago Chapter President of Molson Coors’ LGBTQ employee resource group.CORE COMPETENCIES- Brand Strategy & Positioning - Omni-Channel Marketing- Digital & Traditional Media- Cross-Functional Team Leadership- Sell-in & Negotiation - Retail & Customer Strategy- Creative & Content Creation- Innovation Pipeline Development- Agency & Supplier Relationships- P&L & Budget Management
Listed skills include Social Media Marketing, Press Releases, Public Relations, Event Planning, and 20 others.
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Emily Martinez work experience
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Senior Brand Manager, Innovation
Brand Manager, Emerging Growth (Tenth & Blake Regional Craft Portfolio)
- Responsible for performance of MC’s Regional Craft portfolio, managing 1 direct report and a large cross-functional team across 6 breweries, performing 101% to 2020 plan volume and grew 2020 volume by 2.6% vs. PY- Launched Hop Valley as MC’s first national IPA, leading sell-in and national media plans, over-delivering Programmatic media conversion by 2.9x vs. MC benchmark- Led the integration of newly acquired Atwater Brewery into the portfolio and redesigned packaging across 42 SKUs, growing total sales volume by 9.4% in 2021 vs. PY- Renovated total Revolver Brewing beer portfolio to appeal to the Texas consumer and refreshed packaging across 16 SKUs, growing sales volume by 4.5% in 2021 vs. PY
Chicago Chapter President - Lager (Lgbtq & Allies Group Employee Resources)
Customer Marketing Manager, On-Premise Channel Solutions
Led performance of MCBC brands in Dining, QSR, and Travel/Leisure channels, managing needs for 20 National Chains across 60 Sales Executives - Gained alignment on a new beverage value pricing strategy with Applebee’s, MCBC’s #1 Dining chain, which drove a 13.7% trend improvement in H2 ’19 vs. H1 ’19 - Based on internal and external sales stakeholder needs, created an On-Premise Content Catalog with 144 assets to support product mandates and price features - Identified Light Lager and Craft distribution opportunities in emerging experiential channel, resulting in volume growth with top accounts such as Top Golf (8.5%) and Punch Bowl Social (11.9%) in 2019 vs. PY
Associate Brand Manager, Miller High Life Equity
Spearheaded strategy, development, and execution of Miller High Life’s new ‘Welcome to the High Life’ campaign, across TV, OLV, OTT, digital, social, OOH, radio, and PR - Created first media plan recruiting 21-34 year old drinkers via social, digital, influencers, merch, and pre-shop (delivering $0.24 ROI, 52% effectiveness, and 52% efficiency improvements) - Identified a gap in Miller High Life’s portfolio and commercialized a new 12-pack of 16-ounce cans, delivering an incremental $2.9MM in net revenue in its first year
Associate Brand Manager, Miller Lite Activation
Led Miller Lite’s largest activation campaigns (Holiday, Baseball, and LGBTQ+) across packaging, POS, TV, OLV, OTT, print, OOH, radio, social, and PR - Launched a national e-Commerce prizing mechanism for the Holiday/Ugly Sweater campaign, increasing overall Holiday POS investment by 58% and Ugly Sweater orders by 3x - Led the execution of Wrigleyville activations for Chicago Cubs World Series, resulting in 50MM incremental media impressions and a 34% increase in Chicagoland bar and restaurant volume - Executed ‘Tap Into Change’ cents per case Pride program, growing volume by 20.1% in LGBTQ+ bars
Associate Brand Manager, Liquid Concentrates Category
- Following Heinz merger, took on incremental responsibility by leading total $205M Liquid Concentrates category, establishing MiO as the category share leader vs. private label through brand architecture/packaging redesign on 29 SKUs and new line extension ‘Vitamins’ ($10M net revenue)
Associate Brand Manager, Kids Beverages (Capri Sun & Kool-Aid)
- Promoted to ABM role spanning across $1B Capri Sun and $1B Kool-Aid businesses, conducted 12 monthly business reviews, and implemented new portfolio management process that included facilitating 50 productivity initiatives, realizing $22M in savings and over-delivering SKU reduction goal by 237%
Brand Assistant, Consumer Engagement - Coffee Category
- Began brand management career directly out of undergrad and led consumer engagement for total coffee category, including $120M Gevalia/Maxwell House K-Cup launch, $40M Gevalia café-style K-Cup launch, and $1M McCafé K-Cup/bagged coffee test market plan
Consumer Marketing Intern
Accounts: World Kitchen (Pyrex, Corelle, CorningWare, Chicago Cutlery, Snapware and OLFA), Campbell Soup Company (limited-edition Warhol cans and Chunky Soup), DiGiorno and Yum! Brands. Responsibilities included:• Secured print, online and blog placements and produced daily monitoring reports for five clients• Built and maintained seven media trackers with over 500 million impressions• Traveled to Jackson, Wisconsin, for four days to assist Weber Shandwick's New York office with a client crisis
Marketing & Tourism Associate
• Partnered with Chicago-area hotels to inform concierges about tourism program• Built and analyzed domestic/international visitor reports for senior management • Facilitated “Gift with Purchase” program and controlled inventory levels• Planned spousal events for groups and conventions
Depaul Campus Ambassador
• Collaborated with university officials and increased foursquare usage on DePaul’s Chicago campuses by 10%• Implemented foursquare tip sticker initiative at DePaul's Ray Meyer Fitness and Recreation Center, Lincoln Park/Loop bookstores and campus tour program• Motivated students to check into DePaul's Public Relations Student Society of America (PRSSA) Chapter conference by hosting a foursquare swag giveaway
Public Relations Intern - Mayor'S Office Of Special Events
• Crafted news releases, media alerts and press kits for events produced by the Mayor's Office of Special Events• Pitched story ideas to local/national media outlets and scheduled interviews with performers• Wrote and edited copy for collateral materials including brochures, flyers and program books Festivals/events included: Mayor Daley's Kids & Kites Festival, Chicago Celtic Festival, Chicago Gospel Music Festival, Chicago Blues Festival, Bike to Work Rally, Chicago Blackhawks Ticker Tape Parade and Championship Rally, Taste of Chicago, Chicago Air and Water Show, Chicago Jazz Festival, Viva! Chicago Latin Music Festival
Emily Martinez education
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Depaul University
Frequently asked questions about Emily Martinez
Quick answers generated from the profile data available on this page.
What company does Emily Martinez work for?
Emily Martinez works for Molson Coors Beverage Company.
What is Emily Martinez's role at Molson Coors Beverage Company?
Emily Martinez is listed as Fortune 500 Brand Management Leader | ex-Molson Coors | ex-Kraft Heinz | Brand Innovators 40 Under 40 | First-Gen College Student | DEI Advocate at Molson Coors Beverage Company.
What is Emily Martinez's email address?
AeroLeads has found 1 work email signal at @molsoncoors.com for Emily Martinez at Molson Coors Beverage Company.
What is Emily Martinez's phone number?
AeroLeads has found 4 phone signal(s) with area code 630, 847 for Emily Martinez at Molson Coors Beverage Company.
Where is Emily Martinez based?
Emily Martinez is based in Chicago, Illinois, United States while working with Molson Coors Beverage Company.
What companies has Emily Martinez worked for?
Emily Martinez has worked for Molson Coors Beverage Company, Millercoors, The Kraft Heinz Company, Weber Shandwick, and Bloomingdale'S.
How can I contact Emily Martinez?
You can use AeroLeads to view verified contact signals for Emily Martinez at Molson Coors Beverage Company, including work email, phone, and LinkedIn data when available.
What schools did Emily Martinez attend?
Emily Martinez holds B.A., Public Relations And Advertising, Marketing, Spanish from Depaul University.
What skills is Emily Martinez known for?
Emily Martinez is listed with skills including Social Media Marketing, Press Releases, Public Relations, Event Planning, Event Management, Market Research, Public Speaking, and Microsoft Excel.
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