Emily Krause Email & Phone Number

Richmond, VA, US

Richmond, VA, US

Strengthening the greater Richmond marketing community through connection and collaboration.

I'm Emily Krause, a passionate marketing strategist and founder of Amped Up Marketing. For the past 25 years, I've worked across a wide variety or professional services, nonprofits, and regulated industries building authentic brands and partnering to drive growth. My client-centric approach focuses on developing a deep understanding of your unique needs.

Richmond, VA, US

Richmond, VA, US

• Oversee the strategy, execution, and ongoing optimization of all marketing related activities for RiverFront.
• Work collaboratively with Leadership, Marketing, and Sales teams to develop and evolve marketing related concepts and strategies that will support new business development and ultimately grow revenue. Including: due.
• Align functional plans and tactics with the strategic marketing plan.
• Present periodic reports and metrics to senior leadership to demonstrate progress and results.
• Manage Marketing team members, with a focus on maintaining a cohesive and effective team.

Richmond, Virginia, US

• Develop strategic marketing and communication plans to build brand awareness in new markets, drive new business, and attract top talent
• Lead digital marketing strategy, including social media, SEO, SEM, and PPC, increasing web traffic in target markets by 67%; conversion strategy led to $2.1M in new business, and social strategy led to 500+ qualified.
• Spearhead go-to-market strategy for new services and emerging practice areas
• Lead local and national public relations strategy, including crafting press releases, managing crises, and coaching. Interviews included ABC News Radio, Bloomberg Radio, Washington Post, and Forbes. Achieved $4.2M in.
• Manage national and local awards programs, achieving 4 new national rankings and 4 new local rankings
• Manage and motivate marketing team; defined road map for future department growth and led agile transformation, improving average productivity by 33%. Improved transparency, communication, and delivery across.

Richmond, Virginia, US

• Developed and drove annual strategic marketing & communications plan to increase new business and top of mind awareness.
• Developed & managed annual marketing budget for three marketing regions.
• Managed public relations including writing press releases, media relations and crisis management.
• Managed brand identity and brand promise.
• Developed and executed direct mail campaigns and e-communications.
• Managed and motivated Marketing Team and contract marketing employees.

Richmond, Virginia, US

• Developed and drove annual strategic marketing & communications plan to increase new business and top of mind awareness.
• Developed & managed annual marketing budget for three marketing regions.
• Managed public relations including writing press releases, media relations and crisis management.
• Managed brand identity and brand promise.
• Developed and executed direct mail campaigns and e-communications.
• Managed and motivated Marketing Team and contract marketing employees.

Chicago, IL, US

Emily has been involved with the Legal Marketing Association's Virginia Chapter since 2007 and served as Chapter President in 2013. She has also served on the Board as Programs Chair, Sponsorship Chair, Secretary and President-Elect and has been active on several committees including the Programming Committee and the Chapter Presidents Committee.

Website design and marketing consulting for small to mid-size businesses and non-profit organizations.

• Developed & managed annual marketing budget for two consumer markets.
• Graphic design & print management for fleet graphics, signs, labels, sales slicks, brochures, forms, etc.
• Managed brand identity.
• Copy writing & production management for radio & television campaign.
• Plan, coordinate & run logistics for PR events, trade shows & charity events.
• Media buying for print, radio & television.

US

• Planned & executed logistics for ten seminars, four student development courses & twenty meetings. Duties included developing RFPs; site visits & selections; negotiating contracts with hotels, catering, airlines, &.
• Executed six online courses. Duties included development of marketing materials; registration; scheduling instructors; overseeing online discussion forum; distributing completion certificates; developing evaluation.
• Managed & served on seminar development committees.

Bethesda, MD, US

• Planned & executed logistics for six annual fund-raising events. Duties included fund-raising, logistics, marketing & volunteer recruitment. Coordinated production of new marketing materials, including editing & copy.
• Maintained & solicited sponsors through telemarketing & direct mail campaigns.
• Recruited & managed direct event steering committees.
• Maintained marketing database.
• Developed & trained Event Coordinators.
• Conducted presentations to civic groups on the disease & Foundation efforts.

Direct Marketing Certification, Imi - Direct Marketing Certification

Bs, Business Administration - Marketing

Education record