Manage all facets of annual marketing initiatives and monitor the implementation of marketing strategies through external and internal channels to achieve organization objectives • Establish strategic communications initiatives in conjunction with overall organization goals to ensure organization's brand is effectively represented • Collaborate with team members across the organization to ensure all company functions are represented through various social media channels • Aquire and curate content for social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube), corporate website, executive presentations, and marketing campaigns • Develop and manage annual marketing budget for digital and print initiatives, including authorizing expedentiures and tracking campaign costs to analyze online effectiveness • Utilize analytics and tracking services to monitor and optimize digital content performance, including audience growth and engagement • Research and respond to all social media communications, including inquiries, messages, questions, and comments• Successfully increased website traffic through strategic digital/social media campaigns by 225% in 8 months• Participate in formal and informal training to strengthen expertise on digital/social media strategies • Work diligently under tight time frames and simultaneously manage several marketing projects • Present monthly updates to executives and fellow leadership on organization's marketing initiatives and performance • Organize and coordinate company photo and video shoots from the planning through the execution phases

Planned, supervised, and executed strategic digital/social media initiatives to reach audiences based on research and analytics of markets • Created and leveraged content for various social media channels and optimized digital presence • Increased organization's key social media audiences by 233% in 2 years by utilizing appropriate analytics and tracking resources • Ensured messages were delivered to key audiences in a consistent manner via multiple external and internal digital channels• Facilitated all communications with marketing partners and advertising agencies • Planned and managed the accelerated redesign and launch of new corporate website in 8 months• Coordinated and managed all external event logistics for 20 trade shows per year, including staffing, contracts, pre-show social media promotions, flights, hotels, and shipping logistics • Facilitated all communications with marketing partners and advertising agencies

Monitored online presence of organization's brand and engaged with audience segments to strengthen customer relationships by efficiently responding to inquiries and fulfilling requests to ensure customers satisfaction • Review and approved all digital/social media content prior to publication on external and internal channels• Analyzed customer trends of digital/social media platforms through tracking services and shared recommended adjustments to organization leaders • Formulated creative content for company press releases and blogs shared through social media networks and corporate website• Provided an excellent customer experience by processing all paperwork for orders, sales contracts, and related documentation accurately and in a timely manner • Addressed customer issues and complaints by summarizing and preparing recommendations to drive improvements • Documented correspondence with customers, implemented changes to existing accounts, and filed documents and other paperwork

Fostered friendly, welcoming environment by acknowledging all clients and employees, in addition to completing administrative tasks and responding to customer questions or comments in a professional and courteous manner • Demonstrated proficiency in telephone and front-desk reception within a high-volume environment • Efficiently handled a variety of customer service and administrative tasks• Resolved customer issues and complaints with prompt, courteous, and knowledgeable assistance

Taught Foss Swim School’s fun, original, and safe swim strokes and skills to build students’ confidence by continually motivating and inspiring them to succeed • Engaged in professional development on Foss's philosophies and swim school techniques• Taught age appropriate swim skills to students• Assessed student progress through evaluations• Communicated with parents regarding students’ progress and questions or concerns• Consistently recognized and met company objectives and expectations

Independently created and managed project for institution’s communication department on the subject of employers’ value of liberal arts and communication education from idea to implementation • Effectively communicated via email, phone, and face-to-face to collect research data on 15 companies • Developed relationships with community professionals through informational interviews• Analyzed current academic research to examine company expectations• Prepared and presented research report to communication department faculty members and shared recommendations • Influenced the design and creation of promotional material to market the communication department to prospective majors, including social media, website, and brochure content

Offered exceptional customer service to assist customers in choosing and purchasing items that addressed their specific needs while expertly discussing the features, merits, and quality of merchandise • Greeted customers and initiated conversations to determine buying preferences• Shared product knowledge with customers while making personal recommendations• Performed register transactions, including purchases, creating orders, and completing exchanges/returns• Created and set seasonal visual displays• Earned sales associate of the quarter for the 2013 sales year

Drove sales by providing an excellent customer experience while managing the sales floor, inventory and banking, freight flow and merchandising as directed by store manger • Managed all aspects of store operations, including opening and closing procedures, adjusted team scheduling accordingly, and acted as a resource for sales associates' questions and concerns• Monitored and supervised sales team of 20 associates• Lead team sales chats to provide employees direction, inspiration, and motivation• Tracked and achieved quarterly sales goals