Emily Laackman Email & Phone Number

Reno, Nv, Us

Boston, Massachusetts, Us

Boston, Ma, Us

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

• Analyzed government and public data to inform the "Pandemic to Prosperity" initiative, which tracks indicators throughout the United States to determine the COVID-19 pandemic's implications across a variety of fields• Built processes to track and analyze census data and provided insights on food insecurity caused by COVID-19• Highlighted racial disparities to underscore policy improvements needed across a variety of indicators

Boston, Ma, Us

• Advised on and wrote briefs for law journals instrumental in recommending foundational policy for antitrust cases in the tech and digital advertising industries• Led initiative to educate firm on advertising best practices to inform company on emerging industry cases

Boston, Massachusetts, Us

• Led a key relationship with $8B client, demonstrated strong media performance, and recommended an analytically-based strategy shift, which led to the client doubling their Paid Search budget• Planned and executed a process overhaul over the span of a week that resulted in reducing time spent on back-end processes by 50 hours per week. As a result, was asked by VP to lead a seminar for the Data & Analysis department on the process improvement work and the technology used (Alteryx) • Managed a team of three data strategists, coaching them on how to best communicate findings to the client• Educated the Data & Analysis department on best practices for matched-market tests, including leading a seminar and setting up tests for three other clients

Boston, Massachusetts, Us

• Managed a team of two data strategists as they provided ongoing media optimization recommendations• Drove high-level analyses to determine validity of media, such as matched-market tests and multi-touch attribution, outlining best-practices for the client’s media strategy moving forward• Won an office-wide data visualization competition for work on multi-touch attribution• Led a seminar for the Data & Analysis department on the importance and nuances of multi-touch attribution

Boston, Massachusetts, Us

• Crafted media strategies and presented campaign recommendations to media and client teams on a weekly, monthly, quarterly, and annual basis aimed at improving media efficiency and growing consumer awareness• Partnered with client analytics and marketing teams to identify and create solutions to business problems, such as consumer lifetime value and retention for $5B financial client• Established and directed client’s first multi-touch attribution solution, leading to a focus on and a shift of budget towards upper-funnel media for the first time, including launching a TV and YouTube campaign• Designed performance dashboards that were highly regarded by Digitas and were adopted as the dashboard used in pitches for new client work across North America

Chicago, Illinois, Us

• Analyzed Facebook Insights data for Always equity campaign to determine success of posting strategy and content effectiveness of posts• Evaluated Allstate's digital media creative performance to identify the creative executions that were successful and provided actionable recommendations to optimize campaign performance• Extracted and reported comScore Media Metrix data to guide comparative market analysis for Pantene • Interpreted social media conversations to provide insight into competitive landscape• Conducted quantitative and qualitative primary research of consumer behavior, industry trends, and competitive brands to inform campaign planning and strategy • Explored creative performance on online banner campaigns to determine optimal characteristics for client• Determined potential causes for virality based on different success metrics of existing digital videos

Us

Implemented and analyzed advertisements and marketing data for clients throughout the Pitchfork website, as well as administrative efforts for the office.

Boston, Massachusetts, Us

Performed SEO and PPC analysis for client, including implementing a new data delivery system, and created the winning fully-integrated campaign pitch for the Chicago Park District intern competition.

Chicago, Il, Us

Produced marketing materials such as informational pages, posters, and advertisements to gain student interest, and performed data analysis to determine factors involved in training tools to support student retention and success.

Conducted surveys of constituents and summarized results for Mayor Richard Daley, oversaw and trained other interns in office procedures, and organized and worked at community events and resolved issues with constituents.

Chicago, Illinois, Us

Managed social networking sites for the New Media, External Operations department. Also assisted at several events, including a Women For Obama Luncheon, Lollapalooza voter registration, and a Obama and Jeff Tweedy concert.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Arts (B.A.), Comparative Human Development

Education record