• Redefined strategic direction for all eCommerce initiatives, reporting to CEO• Owned all acquisition channels including paid media, SEO, email and SMS• Implemented growth & retention marketing strategies with refer-a-friend and loyalty• Optimized site usability through funnel analysis, increasing conversion and ROAS• Developed Vista Advanced product line and launched shopify plus website• Oversaw agency deliverables, timelines, and post implementation analysis• Cross functional marketing materials including packaging, catalogs, mailers• Managed eCommerce P&L, budget and annual forecast planning

• First employee, growing annual sales from $0 to $Xm• Led the strategy, planning, execution and operations, reporting to CEO• Established cost per acquisition targets in line with rapid growth goals• Launched website and optimized user experience, increasing ROAS• Created custom subscription program, increasing revenue and LTV• Negotiated partnerships with top influencers, bloggers and podcasters• Owned paid media and organic search objectives, increasing website traffic• Implemented refer-a-friends programs, increasing brand awareness and loyalty• Grew email list from 0 to six figures with active, engaged subscribers• Owned all digital marketing initiatives including SMS, SEM, SEO, social and email• Oversaw agency deliverables and completion within outlined budget • Cross functional marketing materials including packaging and mailers• Managed eCommerce P&L, budget and demand forecast planning • Key contributor in seed round fundraising and final acquisition

• Led eCommerce marketing strategy, reporting to CEO• Customer journey mapping and personalization with data analysis• Launched site redesign for better usability, increasing conversion rate• Owned paid media and organic search initiatives, increasing traffic 30% • Launched affiliate program, secured placements with top publishers• Exceeded annual eCommerce sales targets by 45% within 6 months• Executed celebrity gifting program and social media with a following of 500k+

• Owned all acquisition marketing channels, reporting to CEO• Negotiated six figure unit purchase order for PopSugar monthly box• Launched new website with international shipping to 55 countries• Created and executed competitive affiliate program on top networks• Responsible for SEO, SEM and email initiatives, increasing sales by 60%

• Developed and executed eCommerce strategies, generating over $25m in sales• Email, affiliate management, blogger programs, social media, SEO, SEM • Clients: Nespresso, Nestle Waters, Sage ACT, Adorama and more

Leader of SpinSix’s affiliate program management, generating over $10m in sales • Secured partnerships with affiliates and paid media opportunities

Launched Blue Global Media’s affiliate network, grew business 400% in 7 months • Negotiated paid placement opportunities with affiliates and executed SEO, SEM