Emily Lagow Email & Phone Number

Seattle, WA, US

Seattle, WA, US

Seattle, WA, US

Seattle, WA, US

• In my current role, I establish and execute strategic marketing campaigns for the North American Enterprise segment and Executive Audience, resulting in $219.7M in the pipeline for the Executive audience (832.3% Year.
• Achieved an impressive 832.3% year-on-year increase in the pipeline for the Executive audience, amounting to $219.7M, by creating and executing strategic marketing campaigns.
• Provided strategic leadership and direction in developing brand guidelines specifically tailored for executives across all segments for audience-specific events and always-on communications.
• Led two direct reports in 2023, successfully driving AWS sponsorship of 29 third-party sales-ready events, generating over $107.2M in the pipeline.
• Led the creation of AWS brand guidelines for executives, ensuring consistent branding across all segments for audience-specific events and always-on communications.
• Demonstrated expertise in lead acquisition and conversion through Paid Media, consistently driving above-benchmark conversion and pipeline.

Seattle, WA, US

• Architected and implemented a strategic marketing program for an IT line of business solutions for AWS North America, leading a diverse cross-functional team. I made several key contributions including:
• Successfully achieved a 33.3% increase in customer satisfaction, surpassing the benchmark by 0.5 points.
• Orchestrated an omnichannel marketing campaign that led to a significant improvement in customer satisfaction and an increase in event attendance, exceeding the set targets.
• Exceeded attendee targets by 137.3% through efficient event planning and execution.
• Developed and executed effective demand-generation strategies through email, nurture, and paid media campaigns for social and content syndication, resulting in enhanced top-of-funnel and pipeline acceleration goals.
• Demonstrated a keen ability to navigate different marketing channels, ensuring effective reach and engagement with the targeted audience.

Seattle, WA, US

• Played a pivotal role in creating a framework for, and managing, the comprehensive North American quarterly prospecting program, including setting goals, enabling sales, instituting incentives, and overseeing reporting.
• Successfully led the pilot of a sales prospecting tool for the Demand Generation organization, collaborating with cross-functional teams, including Sales Operations, Field Enablement, and Business Development.
• Developed a robust prospecting program management framework for the US Demand Generation organization, which paved the way for streamlined processes and improved efficiency.
• Established governance for Marketing leads for various segments, including SMB, Start Up, Game Tech, and ISV.
• Demonstrated strong leadership skills, effectively managing cross-functional teams and driving projects to successful completion.
• Played a key role in fostering a culture of continuous improvement and innovation, introducing new ideas and best practices to the team.

Bellevue, Washington, US

• Initiated the first-ever communications framework for onboarding new customers within their first 90 days, successfully managing the process through the Metro by T-Mobile brand launch.I made several key contributions.
• Collaborated with multiple teams such as Metro product management, customer experience, and brand marketing for effective communication and implementation.
• Ensured the alignment of the brand with the major tech companies, while working in partnership with Google One and Amazon Prime.

Bellevue, WA, US

• Led a cross-functional team of marketing stakeholders and software developers in implementing an enterprise-wide CRM platform for T-Mobile USA's prospect marketing in 2018. I made several key contributions including:
• Engaged with multiple stakeholders, fostering collaboration and alignment across different verticals such as Marketing, Operations, IT, and Procurement.
• Oversaw the transition of the program from prototype to production, resulting in its successful implementation.

Bellevue, Washington, US

• Delivered expert advice and guidance to achieve desired objectives. Displayed a knack for identifying opportunities and implementing strategies to drive growth and improve performance.I made several key contributions.
• Successfully managed key client relationships, ensuring high client satisfaction and repeat business.
• Championed the creation of a pioneering CRM system within T-Mobile USA, enabling the business to measure and execute marketing campaigns and service notification messaging.
• Delivered key insights and recommendations to clients, leading to improved business operations and growth.

Redmond, Washington, US

• Oversaw Microsoft Office Consumer unit and revenue attainment across the Middle East Africa region, including South Africa, West & Central Africa, North Africa, Turkey, Egypt, Israel, and the Gulf region. I made.
• Successfully achieved 109%-unit attainment, ranking #2 worldwide, in FY13, setting a new record for the highest Office to new PC attach rate in the region's history.
• Successfully fostered an environment that led to record-breaking Office attachment in the Saudi Arabia region.
• Enabled and educated Consumer leads in each subsidiary/area on brand and marketing strategies.
• Executed pricing, programs, and brand strategies across Retail, OEM, Distribution, and Online channels by guiding and collaborating with the Consumer Channels Group.
• Adapted global guidance, pricing, and programs to meet area-specific needs and drive results.

Redmond, Washington, US

Seattle, WA, US

Scotts Valley, CA, US

Mba, Marketing

Ba, Economics