Responsible for Go-to-Market strategy and launch execution for Qualtrics' identity management and workflow automation features, as well as benchmarks and data product offerings.

Responsible for Go-to-Market strategy and launch execution for Qualtrics' Candidate Experience and Employee Lifecycle products within the Employee Experience product line.

Culturora is a Future of Work, SaaS solution that solves the challenge of hybrid work and helps companies maintain a thriving company culture, improve the employee experience, and reduce turnover. Unlike traditional HR and engagement solutions, Culturora leverages Machine Learning and Organizational Behavior research to nudge employees to connect and build a sense of community and belonging.Culturora is a CMU Swartz Center startup, Spring 2021 NSF I-Corps cohort member, finalist in the 2021 McGinnis Venture Competition, and a 2021 VentureBridge company.Relevant Skills:• Entrepreneurial mindset and lean entrepreneurship approach• Conduct in-depth Customer Discovery, including primary and secondary research• Lead market research and competitive analysis; domain expertise in Employee Experience market• Create value proposition and messaging & positioning briefs• Use HubSpot

STRATEGIC PLANNING AND PRODUCT EXECUTION• Spearheaded analysis to understand why a product’s annual revenue had stagnated at $5.5M for past two years. Conducted client and non-client interviews, examined win/loss data, and analyzed historical buyer behavior. Targeted two key product improvements that could protect existing revenue and increase win rate. Pre-COVID, product revenue was forecasted to increase by 18% to $6.5M for fiscal year.• Selected for CEO’s task force to design long-term strategy for transforming commercial model to subscriptions. Researched how to package, price, and position subscriptions in B2B context. Performed competitive analysis. Participated in market research to identify target buyers and target users. After four weeks, drafted a three-year plan and compiled an MVP ready to sell and iterate on.PRODUCT INNOVATION AND DELIVERY• Advocated to prioritize critical product enhancements by showing revenue potential and cost savings. Mobilized a team to design, test, build, and deploy enhancements. Incorporated user feedback and ensured human-centered design.• Assumed leadership of a project that was behind schedule and had vendor relationship challenges. Clarified project goals, identified barriers to success, and scrutinized effort-impact. Uncovered that costs far outweighed potential revenue. Stopped enhancement work and developed a comprehensive product sunset plan.CROSS-FUNCTIONAL LEADERSHIP AND TEAMWORK• Responsible for developing new product that spanned two business units. Led cross-functional team to understand buyer and user needs, defined product requirements, oversaw product build, and initiated launch to the field. Managed stakeholders, navigated organizational politics, facilitated communication across groups, and resolved conflicts. Product generated over $500K in new leads in first four months on the market.• Managed technology vendor relationships. Represented DDI stakeholder groups’ needs and influenced vendor roadmaps.

EXECUTIVE PRESENCE AND COMMUNICATION• Presented to clients’ C-suite executives and senior leaders in sales meetings and business reviews. Exhibited confidence and empathy. Connected project work to business objectives. Routinely brought into service recovery situations due to communication style and ability to achieve results.• Domain expertise in leadership assessment design, leadership development program design, job analysis and competency modeling, executive and leadership coaching.

CUSTOMER FOCUS• Mobilized and led project teams, owned design and implementation of workstreams within client accounts, partnered with clients and senior consultants to design leadership assessment and development programs• Conducted job analyses, delivered assessment feedback, facilitated classroom trainings in-person and virtually.

TAKING INITIATIVE• Managed day-to-day execution for global project implementations, anticipated client and consultant needs, improved existing processes to better serve client and DDI.

Taught English as a Foreign Language to 480 students ages 3–12; worked closely with five English teachers to plan engaging weekly lessons; adapted curriculum to meet students’ levels and needs; completed course, “Present-day Spanish Education and Society.”

Coordinated around 15 service opportunities per semester for the student body, specifically acting as the liaison to residence halls; listened to residence halls’ demands and contacted various community organizations accordingly.

Co-led a group of 35 mentors; directed weekly mentor meetings; headed a training session at biannual mentor trainings; organized two field trips; managed program logistics; collaborated with leadership from other Pittsburgh chapters.

Interfaced with refugees and asylum-seekers; researched Spain-Colombia relations and resources available for Colombians in Spain; updated databases; categorized files.

Trained and supervised a team of three Resident Assistants; administered housing community’s annual budget of $9,200; conducted weekly staff meetings to troubleshoot any issues that had arisen in the housing community and to program floor events; served as an additional resource to residents.

Communicated with chapter’s community partners; assembled weekly mentor materials; monitored mentors’ satisfaction.

Designed curriculum for volunteers to implement with children ages 5–14; created lessons around themes such as health and wellness, diversity, and conflict resolution.

Provided resources, support, and guidance to 27 first-year students while living in their housing community.