Emily L. Email & Phone Number

Hong Kong

Hong Kong Sar

Hong Kong

- Plan and execute integrated and effective campaigns and strategies for branding, product launches and promotions.- Manage content for various digital channels, including social media platform, website, eDM and mobile app (Xperia Lounge).- Well-versed in digital marketing tactics, including SEO, SEM, social media advertising, online display media, remarketing etc.- Propose and deliver marketing strategies based on competitive environment, market research and consumer behavior.- Plan, propose and implement promotions and events designed to increase sales and awareness.- Plan, manage and monitor the MarCom budget.

Hong Kong

- Acted as project manager on various MarCom projects to ensure timely delivery of MarCom assets.- Created MarCom assets and ensured the completeness and on-time availability of content on central database for official website and customer’s website.- Planned, developed and executed social media strategies on Facebook and Instagram for promoting products and brand building.- Developed MarCom assets independently, such as product brochure, campaign images, product & event artworks, product video etc.- Prepared MarCom project briefing to internal and external service providers.- Planned, monitored and forecast budget for business lines.

- Led a team of 4 in channel marketing and responsible for business development.- Reviewed business plans and conducted regular sales analysis.- Planned and executed channel promotion activities.- Provided regular competitive update.

- Responsible for managing integrated marketing initiative in Hong Kong, Macau and Taiwan.- Led the marketing team in organizing road shows, PR events and product exhibitions.- Designed & implemented channel sales strategies and on-going promotion programs with channels.- Developed marketing plan for assigned brands based on analysis of market, trade and consumer needs and resources capabilities.- Monitored and provided guidance to distributors on the local marketing activities and ensured every campaign comply with headquarters' marketing calendar and guidelines.- Defined, tracked and measured program objectives to maximize effectiveness and ROI objectives.

- Oversaw advertisement events, budgeting, media pitching and press conferences.- Maintained good relationship with media and retail dealers.- In charge of the marketing plan of two in-house retail stores, such as preparing POSM and giving advice on store decoration.- Developed Marketing Plan and budgeting.- Updated product information, news and advertisement on corporate website.

- Managed client accounts and maintained good relationship with corporate customers.- Liaised with customers and internal teams for project follow-ups and related issues.- Reviewed market positioning and responsible for industry research.- Developed and executed marketing plan to promote corporate image and enhance reputation.