Emily Leclair Tatum Email & Phone Number

Washington, Dc, Us

San Francisco, California, Us

Winner of Fast Company's 2024 Most Innovative Companies PRoVoke's 2024 Technology Agency of the Year

New York, Us

- Developed and spearheaded marketing strategies to grow clients’ business, which includedworking with CPG brands, government agencies, NGOs and international corporations- Managed seamless execution of integrated marketing plans to drive customer acquisition,conversion, engagement and retention- Supervised and mentored junior staff, providing guidance and support to foster growth andimprove performance as well as meet client needs- Served as client lead for CPG brand, leading social strategy to maximize customer acquisitionand sales, generate brand awareness and build relationships with consumers- Collaborated with cross-functional teams, including creative and analytics, to provide ideationand feedback to drive asset and campaign delivery for clients- Conceptualized and crafted content that appealed to target audiences including, concepts formarketing direction, digital strategies, memos, blogs, social copy, graphics and infographics- Designed paid media plans by writing and creating content for each social platform’s strengthand executed campaigns on platforms- Conducted comprehensive research activities to analyze online data, competitive landscape,media environment, cultural trends and client activities to determine the most valuableopportunities to improve marketing performance, communications efficacy and brand health- Presented to key clients and decision makers as well as providing regular robust and insightfulreports regarding KPIs for each channel- Headed influencer network and influencer strategy for CPG brand, fostering long-termrelationships with high-performing influencers, generating project briefs, and measuringprogram success

Arlington, Va, Us

- As part of a highly collaborative team of professionals, responsible for awareness and storytelling of the IJM mission for North America - Designed and executed social strategy for 8+ social channels, reaching over 600,000 followers; worked with global marketing teams to reach audiences throughout North America and across the world - Collaborated with cross-functional global teams to create and execute international marketing campaigns that appealed to target audiences with on-trend content and successfully raised awareness, engagement and revenue - Created and managed social and other content written or designed to encourage engagement and revenue from target audiences, including social captions, creative assets, or turning long-form content into content more suitable for social channels - Assisted in establishing thought leadership platforms for IJM's experts, including writing and researching relevant, weekly social content, prepping for speaking opportunities for stakeholders and developing platform narratives - Led content projects by managing project teams of 3+ people and held responsibility for project oversight, strategy, task delegation and final deliverables - Led community engagement strategy to drive action in the fight to end slavery by monitoring and responding to followers and influencers to grow overall brand awareness and deepen relationship with audiences - Managed marketing intern as their direct report, coordinating and managing their tasks, schedules, employee evaluations and overall projects

Chicago, Il, Us

- Assisted in creating and executing digital and content communication plans and socialstrategies for consumer, corporate, trade association and tech clients, including McDonald's,Walmart, Humana, Cisco, Keurig and leading trade associations- Led and managed developing digital content by serving as producer, which includedorganizing brainstorms, keeping parties accountable, providing creative feedback and writingsocial copy to accompany creative briefs

Master'S Degree, Digital Strategy

Bachelor Of Science (B.S.), Public Relations