Emily Ho Email & Phone Number

Littleton, Colorado, United States

• Redesigned the cart and checkout process to enhance the user experience and streamline the purchasing sequence.• Implemented a multi-line and accessories shopping flow, improving product discoverability and customer convenience.• Optimized the Amazon buy flow, ensuring a more intuitive and efficient path to purchase for users through national retail channels.

Cleveland, Ohio, United States

In my time at Key, I cultivated the visual, interaction, and experience design of an API Developer portal and Virtual Account Management platform for emerging Embedded Banking products.• Designed a Virtual Account Management portal with an Agile team of product owners, developers, and a Principal designer for Key’s newest Embedded Banking products.• Designed an API portal, including creating an accessible Figma-based design system from scratch for 6 Bootstrap breakpoints from mobile to tablet to desktop on a Drupal Platform, with an Agile team of product owners, developers, technical writers, a copywriter, and 2 other designers in consistently tight timelines.• Owned end-to-end UX design process of an Employee Relations portal.• Led user interviews with managers and employees in the research phase of an HR leadership project evaluating investment in career development technologies.• Conducted user-centered workshops with design strategists to empower data-driven design in Enterprise and Commercial products.• Conveyed user-centered design decisions to stakeholders through formal design critiques and sprint reviews.Expertise:- UX Design Process- UI Design Systems- Design Thinking- User flows- User interviews- Persona Creation- User Journey Maps- Information Architecture- QA Testing- User Research Plan Design- Designing to Bootstrap Breakpoints- Design/Dev handoff- Design/Technical Writer Collaboration- Project Management- Agile- Kanban- Workshop Facilitation- Software: Figma, Miro, Jira, Confluence, Excel, Monday.com, UserZoom, Zeplin

Oxford, Ohio

• Delivered exceptional customer service, promptly addressing concerns and consistently surpassing guest expectations in a high-volume setting.• Mastered the art of a perfect pour for draft beers, crafting classic and signature cocktails, showcasing knowledge of spirits, mixers, and proper technique.• Operated the point-of-sale system with proficiency, processing orders, managing tabs, and ringing up customers accurately and efficiently.• Juggled food and beverage service seamlessly, coordinating order taking, running food from the kitchen, and providing a hospitable dining experience.• Contributed to maintaining optimal stock levels and quality standards for all beverage and food products.

Cleveland, Ohio, United States

• Conducted comprehensive research and compiled reports to inform and optimize West regional brand activation campaigns, resulting in enhanced audience engagement.• Executed in-depth ethnographic and market research to support a competitive analysis project, providing valuable insights into fintech trends and their implications for traditional banking.• Analyzed and synthesized findings from various initiatives, including KeyBank Assists and GoFundMe partnerships, to guide strategic marketing decisions and improve campaign performance.• Worked closely with Paid Media and SEO on current initiatives.• Developed two project initiation documents with stakeholders for Mastercard credit card campaigns that launched Fall 2021.Experiences:- Brand Activation- Quality Assurance for GoFundMe campaign for small businesses- Campaign Reporting for KeyBank Assists Sponsorships (Seattle Mariners, Colorado Avalanche)- B2B Outreach excel with Consumer Digital (Paid Search, SEO, Social Media)- Project Initiation Documents for two Consumer Product campaigns (credit card activation)

Oxford, Ohio, United States

- Graphic Design- Content Planning - Content Marketing & Copywriting- Social Media Management- Social Platform/Digital Analytics- Ideation- Strategy, Planning, and Communication- Collaborated with Exec team- Led & Organized the Social Media committee

Orange, Ohio, United States

• Achieved expertise in menu knowledge, including abbreviations and order terminology, to enhance team efficiency and provide customer satisfaction.• Operated the POS system, ensuring accurate order processing, cash handling, cash verification, and transactions.• Delivered aesthetically pleasing ice cream portions, adhering to weight specifications to maintain quality control and exceeding customer expectations.• Crafted a variety of specialty frozen beverages and confections, following exact recipes, using precise measurements, and utilizing high-quality ingredients to ensure consistent product excellence.• Maintained optimal stock levels, rotated ice cream tubs for freshness, and refilled topping containers to ensure a smooth customer flow.

Strongsville, Ohio, United States

• Ensured brand consistency by aligning design elements with corporate identity across both digital and print platforms.• Created a diverse range of marketing collateral, including postcards, flyers, email banners, and billboards, tailored for various multimedia channels.• Completed a market research project to gather insights on consumer preferences and trends.• Performed a competitive analysis focusing on Major League Baseball signage to enhance partnership benefits with the Cleveland Guardians.• Formulated and implemented a social media strategy to increase visibility and engagement for the company's sponsorship with the Cleveland Guardians.

Bachelor Of Arts - Ba, Emerging Technology In Business And Design (Interactive Media Studies)

Activities and Societies: Active Minds (Member), Alpha Delta Pi Sorority (Director of Public Relations), International Women's Health Club.

High School Diploma