Emily Lai Email & Phone Number

Hong Kong Sar

Pre-opening Project

Hong Kong & Macau

- Develop and implement the annual advertising and marketing plan within budget for the properties- Ensure consistency and close integration with national marketing initiatives- Assist Marketing Director of China and Property Managers with creation and implementation of tactical sales promotion campaigns to boost revenue and maximize the occupancy- Work closely with Sales & Operation Team to retain customers and create brand stickiness- Explore new opportunities and secure… Show more - Develop and implement the annual advertising and marketing plan within budget for the properties- Ensure consistency and close integration with national marketing initiatives- Assist Marketing Director of China and Property Managers with creation and implementation of tactical sales promotion campaigns to boost revenue and maximize the occupancy- Work closely with Sales & Operation Team to retain customers and create brand stickiness- Explore new opportunities and secure partnerships in the region to increase membership of the loyalty program- Work on all aspects of media relations to generate publicity for properties to secure proper exposure- Responsible for corporate activities and events, organize interactive residents’ activities to enhance customer engagement in order to increase their loyalty Show less

Hong Kong

- Define core positioning and unique selling propositions for the service- Analyze customer profile, identify consumer insights for the development of marketing initiatives- Plan and manage the execution of marketing initiatives, especially through different customers touchpoints, joint promotions and events- Maintain good relationship with business partners to plan and formulate win-win partnership- Conduct regular business analysis and collect market intelligence to evaluate… Show more - Define core positioning and unique selling propositions for the service- Analyze customer profile, identify consumer insights for the development of marketing initiatives- Plan and manage the execution of marketing initiatives, especially through different customers touchpoints, joint promotions and events- Maintain good relationship with business partners to plan and formulate win-win partnership- Conduct regular business analysis and collect market intelligence to evaluate business effectiveness, as well as to identify threats and opportunities- Maintain an effective workflow with partners and stakeholders to facilitate timely delivery of promotion materials Show less

Hong Kong

- Support and execute ATL and BTL marketing campaigns and conduct post-campaign evaluation- Monitor the viewership and subscription figures of related genres and promotion platforms- Work and deal with business partners and various internal teams on the deployment of marketing events- Strategic planning on social media and create interactive and innovative content for promotion materials- Initiate and develop the internal sales incentive scheme

Hong Kong

- Identify the market trend and devise long-term competitive strategies and action plans- Monitor and keep track on competitors’ activities to extend the niche market- Manage the newly launch online marketing projects- Strategic planning on social media and create interactive and innovative content for promotion materials

Hong Kong

- Explore and negotiate for partnership and sponsorship- Devise creative ideas and strategic marketing campaigns- Execute marketing projects and product exhibitions- Organize online and digital marketing activities

Hong Kong

- Assist and execute on marketing events- Assist and execute on marketing ideas and projects- Research and analyze marketing data