Emily Kopp Email & Phone Number

Maple Grove, Mn, Us

Currently exploring new media strategy and marketing opportunities that will leverage my extensive expertise, strategic mindset, and leadership skills.

Minneapolis, Minnesota, Us

Following my rapid promotion from Director of Business Development (04/2023), I steered business development operations and managed high-profile deals to secure large-scale opportunities and expand existing client accounts.◇ Direct team of eight business development experts, managing RFPs and generating new leads to introduce Ovative best-in-class media, measurement, and consulting services to new brands while expanding services for existing clients.◇ Advance team-wide professional growth by providing personalized mentorship and fostering organizational culture of high performance, positivity, and collaboration.◇ Cultivate and maintain trusted relationships with client C-suite leaders; assess needs, determine optimal pricing strategies and scopes of work, as well as negotiate contracts. Participate in conferences and networking opportunities to generate upper-funnel pipeline leads.◇ Perform in-depth forecasting and data analysis to refine strategies and consistently achieve annual targets, working closely with channel experts and analytics team to quantify potential marketing impacts for client businesses.◇ Continuously improve project planning practices by developing efficient processes to address operational gaps. ◇ Manage external partnerships with agency search consultants and leaders; negotiate terms for contractor services to secure mutually beneficial outcomes.Select Achievements◇ Instrumental in attaining consistent 30%-40% annual agency growth by effectively leading team to generate and secure numerous high-value clients and drive millions in total revenue.◇ Personally generated multimillion-dollar agency revenue by managing high-profile, cross-functional deals. Captured largest revenue-generating deal in company history, leading major media RFP for notable global client. Received promotion to Senior Director following successful negotiation of groundbreaking deal.

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

I orchestrated the full scope of media strategy for two notable clients: Fortune 1 company, Walmart, and industry-leading image sharing provider, Shutterfly.◇ Devised large-scale media solutions for core season campaigns to drive consistent growth.◇ Oversaw team of two direct reports while overseeing all account contributors; cross-functionally collaborated with agency channel planning teams to build data-based media strategies leveraging consumer insights.◇ Established and managed client C-suite relationships to determine underlying needs and develop tailored solutions.◇ Supported new business development efforts by engaging in client pitch meetings and delivering presentations as media strategy Subject Matter Expert (SME); prepared thought leadership materials in collaboration with media expert to provide impactful insights to client leadership.◇ Served as key liaison with external creative agency partners, devising workflow processes and analyzing campaign performance reporting to optimize project timeframes and quality of work.Select Achievements◇ Exceeded Walmart eCommerce sales projections after spearheading comprehensive media strategy for core campaigns, including back-to-school seasonal efforts during COVID-19 pandemic.◇ Elevated Walmart’s eCommerce capabilities after delivering shoppable media innovation with first-to-market opportunities; enabled advertisement overlays that enhanced end user digital shopping experiences. ◇ Expertly planned and managed campaign advertising budgets totaling hundreds of millions in value; leveraged historical performance data and channel mix modeling simulations to engineer customized plans that maximized ROAS growth.◇ Championed innovations within full-funnel planning by inspiring team members to devise creative solutions for new activations, such as personalized advertisements and integrated shoppable functionalities.

Dallas, Texas, Us

Senior leadership promoted me from Associate Planning Director (06/2017) to lead the media strategy and planning for our largest media account, Six Flags.◇ Conceptualized and executed media plans to support client brand objectives.◇ Oversaw team of six media strategists and planners to implement media solutions with hands-on leadership approach; strengthened team professional competencies through empowering mentorship and insightful trainings.◇ Maximized customer satisfaction by working closely with client service partner; led media strategy presentations and fostered strong corporate relationships.◇ Ensured optimal resource allocations via diligent planning and reconciliation of multimillion-dollar annual advertising budgets.Select Achievements◇ Championed three consecutive years of record-breaking, national season pass and membership growth for Six Flags theme parks through development and implementation of robust media strategy. ◇ Elevated media strategy capabilities after overhauling client media mix, shifting 60% of annual budget from traditional media to digital advertising; improved YoY ticket sales and business performance by leveraging real-time analytics to track and optimize media spend.

Dallas, Texas, Us

Beverly Hills, California, Us

I drove audience engagement and sales for high-profile events and festivals in Texas, Oklahoma, and Arkansas venues, including the largest arenas, stadiums, and amphitheaters in the region.◇ Oversaw marketing strategy and developed paid and promotional marketing plans for 100+ live events annually.◇ Managed annual regional advertising budgets, ensuring optimal resource allocations for all projects.Select Achievements◇ Successfully grew implementation of marketing campaigns for 30 live events in 2008 to 120 live events annually in 2015, promoting top musical artists such as Jay-Z, Beyoncé, Paul McCartney, U2, and the Jonas Brothers.◇ Integral to marketing modernization efforts, facilitating 40% annual budget shift from traditional to digital media.

Los Angeles, California, Us

Managed marketing and promotions for grand opening, establishing House of Blues as premier concert club in Dallas. Designed and implemented marketing plans for 250+ live club events annually.

Los Angeles, California, Us

Managed marketing and promotions for grand opening. Developed and executed marketing plans for 250+ live club events annually. Forged strategic partnerships to enhance brand image.