- Developed new initiative to drive further growth for the $XB cross-border business in North America- Product & Tech team

Circles is a telecom SaaS company backed by Warburg Pincus, Sequoia and Founders Fund.• Led 2-member team to drive strategic planning across 9 departments and 5 markets in Asia Pacific (e.g. budgeting, OKRs, strategy reviews)• Developed path-to-profitability and restructuring plans to achieve $XM savings in the Consumer Business group• Ran CEO business updates and senior leadership meetings to drive alignment & improve cross-functional collaboration

Health-tech joint venture founded by 3 of Asia's biggest tech giants -- Ping An (HKG: 1833), Softbank and Grab (NASDAQ: GRAB). Promoted from Product to Chief of Staff in less than 1 year; held both roles concurrently.--------• Led US$45 million fundraise from major conglomerates and PE firm in Southeast Asia• Created 3-year financial projections and go-to-market strategy for Thailand’s 1st nursing clinic to serve 3.6M users in Bangkok• Guided 34-person medical & business teams in planning a telehealth patient referral program with Thailand’s Social Security Office to deliver 15% cost savings• Created product & analytics strategy that consisted of 15 case studies, new product metrics and an action plan across 6 departments to increase customer retention and lifetime value

Working with 25+ engineers in Shanghai, I singlehandedly oversaw 4 frontend and backend e-commerce systems used by 400M+ users in China. These include: the consumer app, Seller Centre, Operations Center and Open APIs.--------Selected Work:• B2B SaaS: Rebuilt a 5-module B2B insurance system, API workflows and data structures from scratch. Improved insurance linking by 6x and reduced data conflicts by up to 488%• Logistics: Cut annual delivery burn by US$XXX,000 and support tickets by >50% by building a delivery system with logistics API integrations• Merchant Experience: Saved >100 hours per month and increased order fulfillment to >XX% by enhancing merchant tools and improving APIs• Experiments: Designed a new medication fulfillment service in Indonesia that increased average order value by 44% and conversion rates by 87%• Search: Increased clickthrough rate of search results by ~10pp and Add to Cart rates by ~2x by revamping the product search process and ranking algorithm• Promotions: Increased voucher usage by 10.6x by revamping the voucher journey. Launched a flash sale system used by merchants to submit >3 million products• Address: Integrated with Google Maps APIs; defined address format and API parameters for new country expansion• Cybersecurity: Chosen as the Product Lead to mitigate cybersecurity risks across 5 product verticals; secured 1st ISO27001 certification• HR: Chosen as main person to interview product candidates

• Led 16 volunteers to create a social media campaign for a Cabinet Minister during Singapore's 2020 General Election, successfully winning 71% of votes.• Achieved 78% Share of Voice despite $0 marketing spend -- ranking #1 nationwide among all 14 Single Member Constituencies in Singapore, and above party average of 47% • Created REITs playbook + personal library of notes on investing, foreign affairs and product, etc (2,331 pages and counting ;)

Pillpresso is an award-winning digital health startup. Our aims are tri-fold: to improve medication compliance, build a unified medication network from hospital to home, and alleviate the global nursing shortage.As Co-Founder & CEO, I led 16 team members of 6 nationalities across product, design, engineering and manufacturing. We won Grand Prizes in 4 national healthcare competitions, and had our work featured on Singapore's primetime news and leading media. Find out more at pillpresso.com-------RESULTS:• Built an enterprise-grade B2B & B2C digital health system consisting of 4 platforms: iOS / Android app, Hardware, Clinician Dashboard, and an Enterprise Account Management Portal• Developed 25 APIs to sync data between the app, hardware and server• Designed Phase 1 & 2 clinical trials involving ~100 patients in Singapore's leading 2,000-bed hospital, across 2 different trial sites- Rated 9.4/10 by users- Improved medication adherence from 75% to 93%- Achieved >25% nurse manpower savings, with projected $XXXk in annual savings• Crafted a cybersecurity plan that cost 92% less and incorporated industry leading standards, e.g. ISO27001, HIPAA, Vendor Security Alliance. Received government approval in just 1 session• Managed 13 suppliers across 7 cities in China, Taiwan and India to develop a system that cost 85% less-------AWARDS:• 2018: 1st Prize at Agency for Integrated Care’s Global Tech Challenge• 2017: Top 7 social impact startups mentored by Singtel Future Makers• 2017: Grand Prize Winner at the Aging-in-Place Tech Challenge• 2016: 1st Prize at Health Innovation Asia• 2015: 1st Prize at Modern AgingOTHERS:• 2020: Panelist at Institute of Policy Studies' Healthcare 4.0 Roundtable• 2019: Invited to share at the 29th Singapore Pharmacy Congress• 2018: Panelist at the Global Compact Network Singapore Youth Forum• 2017: Speaker for Bayer's Grants4Apps competition

Lazada is Southeast Asia's leading e-commerce company. Acquired by Alibaba for US$4 billion, in their largest transaction outside China.As the youngest manager leading a major category, I was responsible for growing Home Appliances, which was the 2nd largest in sales.-----ACHIEVEMENTS:• Grew the category to #1 in Singapore in just 4 months -- the first time in 2 years since 2014 launch• Achieved 122% yearly sales growth -- 3x the regional average -- and increased contribution to country sales by 5pp• Top regional performer for 11.11, Southeast Asia's largest e-commerce festival- Exceeded targets by 103% vs regional average of 53%- Grew from the smallest to #3 in sales out of 6 markets• Led 4 Key Account Managers in driving sales growth and creating Joint Business Plans with global brands (e.g. Philips, Nescafe Dolce Gusto)• Increased traffic by 132% and conversion rates by 1.85x via campaign planning, SEO/SEM optimisation, marketing channel analysis and UX redesign based on Google Ads & Analytics

• Reported to CEO & COO; chosen to lead 12 members to launch the 0% Interest Installment Plan that would contribute to >30% of sales• Designed finance reconciliation, refunds workflows and customer support materials to integrate with Southeast Asia's 2 largest banks. Completed project 14% earlier than target date

EDB is Singapore’s leading government agency that oversees key industries worth 40% of GDP. Our goal is to enhance Singapore as a global hub for business, innovation and talent. -----• Attracted $192M of investments and created 120 skilled jobs by engaging CEOs and global execs of Fortune 500 companies (e.g. Nestlé, PepsiCo, Mondelēz, Coca-Cola, Diageo)• Closed PepsiCo's 1st investment in a $93M concentrate manufacturing plant that would serve >1 billion people in 20 Asia Pacific markets• Lead negotiator of an incentive package with Asia's leading non-profit to invest in R&D and regulatory activities• Led 2 teammates to formulate a 5-year strategy to strengthen Singapore as the Asia Pacific hub for Food & Nutrition• EDB Dragon Boat Captain: Led 10 team members in a dragonboat competition with 64 government agencies

• Conceptualised an Instagram video campaign for a new product launch, which aimed to increase followers by 10% (a 1st for the brand and in the luxury cosmetics industry)• Designed a CRM plan to achieve 15% increase in new members and 8% increase in retention in 1 year• Awarded A+ (Top 3%) and received excellent review from brand manager on unique insights

• Recognised by ASEAN-India Luxe GM. Only 1 among 10 endorsed for stint in global HQ. Responsible for Biotherm and Lancôme, L'Oreal's biggest luxury brand• Initiated change in creative agency for a long-term project worth ~$20,000/year within 1st 2 months of the job. Led to 22% cost savings and 2 weeks' reduction in turnaround time.• Spearheaded the design and creation of 48 beauty sets across 7 countries that contributed >10% of regional sales, by collaborating with 8 cross-functional teams and vendors.• Analysed sales ROI and execution quality of Lancôme’s outpost events across Southeast Asia & India. Work was presented to top management at international meetings in Paris.

• Declined a summer internship offer in Shell's Sales & Marketing team to understand FP&A• Enhanced dynamic Excel dashboard for senior management to analyse >US$300 million of sales in Asia Pacific & Japan• Supported managers in analysing sales of low-performing product lines

• Built capital budgeting model for a US$138 million "Impression Series - Encore Melaka" production by the Co-Director of the 2008 Beijing Olympic Games Ceremony• Responsible for research on Malacca's history for story backdrop. Presented project proposal to private investors and Chinese mayor• Offered internship in China to conduct feasibility study and work with 3 world-renowned directors behind China's iconic Impression series (Zhang Yimou, Wang Chaoge, Fan Yue)

• 1 of Top 10 NUS students selected to participate in exclusive competition and be mentored in Customer Relationship Management • Won 1st place for critical analysis of digital media usage in the luxury industry