Held a spot on the company leadership team and reported directly to the owner. As the team head, I led multiple direct response marketing initiatives to drive lead generation, streamline sales funnels, and achieve ambitious revenue targets.

Led multiple teams and strategies for multiple client campaigns, overseeing market research, content creation, and performance analytics to drive brand growth and achieve clients' business goals.

- Led digital initiatives for e-commerce clients, focusing on audience engagement strategies and measurable revenue outcomes.- Delivered data-informed performance insights that enhanced campaign success and client satisfaction

- Led strategic content marketing initiatives to drive traffic, enhance brand visibility, and generate leads, while fostering long-term customer relationships and supporting business growth.- Developed and executed targeted content strategies across multiple platforms, optimizing messaging to align with audience needs and business objectives, resulting in increased conversion rates and sustained engagement.

Developed resources to improve English language capacity among colleagues and community members.

- Managed and grew clients’ online social media communities by creating engaging content.- Executed long-term organic and paid social marketing strategies to increase brand visibility.- Collaborated with cross-functional teams to analyze data and optimize social media performance.

Compiled and tracked media coverage, monitored and measured social media presence, and assisted in the development of client events.

- Created and distributed press releases, athlete blog features, and game recaps for men's and women's sports teams, driving audience engagement across digital platforms.- Collaborated with ESPN and other media outlets to provide real-time game statistics for football, baseball, and basketball, ensuring accurate and comprehensive coverage.- Coordinated media operations and logistics for all home games during the 2010-2011 school year, ensuring seamless execution of events and optimal media support.