• Provide creative strategic direction and support to priority regional licensees/programs• Develop regional category toolkits and inspiration based on brand vision and regional market needs• Immersion in current and emerging consumer and licensing trends• Marketing for priority regional licensees/programs• Shepherd Creative Product development across specified categories • Partner with cross functional creative teams to ensure creative consistency• Manage logistical aspects of projects, project tracking and sharing within the organization

‧ Brand Development - we help craft unique identities to bring your brand to life‧ Help Social Enterprises refine their purpose and deliver a 360 customer experience‧ Create Promotional Strategies & Marketing Materials development‧ Graphic Design: Print, Presentation, Web, Signage, Apparel‧ Deliver full scale customer marketing: POS, Signage, Event and Trade Show media‧ Photography

∙ Creative direction and design approvals for Softlines, Hardlines & Publishing Consumer Products, Packaging and Marketing Assets across all Mattel brands for Canada, ensuring creative direction is in line with global design strategy∙ In conjunction with Senior Licensing Manager, develop and implement a Country and Brand specific Product Creative strategy by category in Canada, ensuring all local influences & trends are taken into account∙ With Associate Licensing Managers, develop and implement Retail Development strategies to diversify and promote Mattel brands at Canadian Mass, Specialty and Value retail channels∙ Art Direct and approve all Digital Creative and In-store Marketing Materials for National Campaigns related to Consumer Products∙ Lead product development for all licensed product within Canada for all brands. Ensuring product design is competitive for the Canadian market place and will provide retail stand out. ∙ Provide licensees with clear design direction and briefing to ensure a consistent brand message across all product and packaging. ∙ Conduct regular market audits to ensure the design and execution of Mattel licensed products remains competitive and on trend.

∙ Design approvals for Softlines, Hardlines & Publishing Consumer Products, Packaging and Marketing Assets across all Mattel brands for Canada, ensuring creative direction is in line with global design strategy∙ In conjunction with Senior Licensing Manager, develop and implement a Country and Brand specific Product Creative strategy by category in Canada, ensuring all local influences & trends are taken into account∙ Lead product development for all licensed product within Canada for all brands. Ensuring product design is competitive for the Canadian market place and will provide retail stand out. ∙ Provide licensees with clear design direction and briefing to ensure a consistent brand message across all product and packaging. ∙ Conduct regular market audits to ensure the design and execution of Mattel licensed products remains competitive and on trend.

• Critical Path Development & Accountability• Coordinate a team of 4 Staff and Direct/Oversee 12 Full Time Volunteers• Develop Relationships with Partners; Draft Partnership Contracts• Assist President in the Development of Core Program Offering• Plan and Coordinate Events for 30 - 800+ attendance (Incl Location and Equipment booking)• Develop & Manage Budgets for Conferences, Programs, Fundraisers• Develop & Distribute Promotional Marketing Materials• Policy Writing and Management• Coordinate & Maintain ongoing Mentor Program• Liaison with Clients for Programming

• Mens Dress Furnishings Merchandising: Branded and Private Label Design• Sales/Forecasting Presentations to Buyers• Assist Sales team with presentations & Materials for Buyers Reference• Travel N.America/Europe for Market Research• Color & Trend research/forecasting• Project Management & Supervision of an Assistant Merchandiser• Critical Path Development & Accountability• New Product Development (Liaison with vendors in Canada & China)• Oversee Distribution of Samples to Sales Reps• Textile Pattern/Print Design (Wovens & Knits)• Technical & Illustration Sketches• Approvals Textiles/Fit Samples• Design Garment Labeling Packages• Package Design• Create/Design Line Lists & POP Materials • Create Graphics/Photography for advertising (Press Ready Artwork)• Maintain Reference Library of samples/fabrics

• Private Label Design (Mens, Ladies, Juniors & Young Mens) (Wovens & Knits: Tops & Bottoms, Leisure Wear, Outerwear)• Project Management/Supervision of a team of 4 Jr. Designers (reporting to Design Director) • Critical Path Development & Accountability• Color & Trend Research and Forecasting• Work with Sales team to create Sales Presentations & Materials for Buyers Reference• Develop Line Lists & POP Materials for a variety of categories• Create Graphics/Images for National Advertising (Press Ready Artwork)• Textile Pattern/Print design (Wovens & Knits)• Graphics for printed Apparel• Technical Sketches for Tech Packs• Garment Illustrations for Sales presentations• Garment Labeling Design• Package Design• Retail Planograms

• Private Label Design (Mens, Ladies, Juniors & Young Mens) (Wovens & Knits: Tops & Bottoms, Leisure Wear, Outerwear)• Textile Pattern/Print design (Wovens & Knits)• Graphics for printed Apparel• Technical Sketches for Tech Packs• Garment Illustrations for Sales presentations • Garment Labeling Design• Package Design• Retail Planograms