Called " Heavely' by Vanity Fair. Yougi transforms your mood through aromatherapy and ritual. We created a range of candles, essential oils, and workshops to help you get in the flow and reconnect back to you.

• Oversaw a team of 6 buyers in London and China; increased margins from 30% to 55% in 3 years• Successfully sourced 20 new core factories across textiles, lighting and home decoration in China, India, and Europe• Proactively performed comprehensive analyses of data to identify market patterns to gain a deep understanding of the customer• Worked closely with Designers to establish creative direction clear briefs with regards to the development of new products• Coordinated a team ensuring products were live at optimal times by managing critical paths regarding product development, manufacture, quality control, and logistics

• Successfully produced road maps and creative /commercial direction for each category to be review by the CEO including budgets, sales forecasts and mood boards• Achieved a product portfolio increase of 30% from SS15 to AW15 and sales growth of 60% • Actively increased gross margin from 35% to 45%• Championed excellent supplier relations, P&L control and cost management

• Responsibility for the assortment and sourcing of EU private label goods • Negotiated and managed all licensing deals in the EU• Set up a print on demand partnership in Europe creating quality printing and shorter lead time

Challenged with establishing the Vintage Category for Fab EU in Oct 2012, which grew to achieve a turnover of €200,000 p/m with focus on Home

Residential and commercial interior design projects in UK + Ireland