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SaaS Product Marketing Manager | Martech Enthusiast | Customer Obsessed Product EvangelistThe key to building good products is to know your customer. The key to being a good product marketer is to deliver products that solve your customer's pain points. As a passionate people person with an empathetic approach to product, I help build and deliver products that allow customers to find the solutions that drive them to be their best selves - whether that is giving to the causes that mean the most to them through a SaaS based app experience or delivering fashionable yet affordable watches that keep them on trend. I rally internal teams around a mission and see product launches to completion with attention to detail. I put the customer needs first and help build products to meet them.My skills in trend analysis, brand planning and product development in the fashion retail space were easily transferable into the tech world of Software as a Service where I drive roadmapping and feature adoption in an Agile environment to ultimately meet the same goal: deliver products that customers love.
Self-Employed
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Self-EmployedDallas, Tx, Us
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Marketing ConsultantSelf-Employed Mar 2021 - Present- Manage campaign and product launches- Optimize ecommerce websites for product growth and brand clarity- Grow influencer partnerships
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Product Marketing ManagerGivelify Aug 2019 - Mar 2021Indianapolis, In, Us• Drive Go-To-Market strategies for all SaaS product feature launches for a B2C giving app with over 400,000 Monthly Active Users and a B2B donation management dashboard supporting 40,000 nonprofit organizations -
Merchant, Watch Station OutletsFossil Group, Inc. Mar 2018 - Aug 2019Richardson, Texas, Us• Lead Merchant over 40 Watch Station Outlet stores managing all brand assortments along with partnering on visual merchandising, inventory planning, and sales training• Provide concept direction for global partners -
Brand Specialist, Marc Jacobs WatchesFossil Group, Inc. Sep 2016 - Feb 2018Richardson, Texas, Us• Responsible for global brand direction and sales for Marc Jacobs licensed watches• Manage product development process from creating future product line plan, approving final product with licensor based on business needs, selling in to regional and local accounts, approving distribution and all necessary collateral, to final allocation for liquidation accounts based on available inventory• Spearhead development into connected accessories with successful launch of Marc Jacobs Hybrid watches into local and global CE channels
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Brand Coordinator, Marc Jacobs WatchesFossil Group, Inc. Aug 2014 - Sep 2016Richardson, Texas, Us• Manage business relationship between Marc Jacobs Corporate, design and production teams, and regional sales teams globally• Handle all new door growth opportunities, present product line to sales team and accounts, partner with marketing to create seasonal marketing campaign, manage development of fixtures and packaging, create seasonal GTM materials and line plans for future development
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Reception, Human ResourcesFossil Group, Inc. May 2013 - Aug 2014Richardson, Texas, Us• Provide excellent customer service to all visitors and callers• Set up weekly “Welcome Home” New Hire Orientation• Process and audit I-9 and Equal Opportunity Employment information for all North American employees
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Marketing And Sales InternZ-Option 2012 - 2013• Week long internship to SAP Financials tradeshow, March 2012 and 2013• Manage tradeshow booth and engage interested persons in software• Answer questions and take notes for developing future business
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Sales AssociateCoach Dec 2010 - Dec 2012New York, Ny, Us• Recipient of “Coach Bucks” for highest Sales Per Hour in San Antonio / Austin / Houston region - 4 months -
Student Supervisor At Mayborn Campus CenterUniversity Of Mary Hardin-Baylor Aug 2009 - Dec 2012Belton, Tx, Us• Manage team of 26 student workers• Advertise for special events to engage customers in gym activities• Create weekly schedules for 5 supervisors and monthly schedules for 26 workers
Emily Lynn Skills
Emily Lynn Education Details
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University Of Mary Hardin-BaylorInternational Business
Frequently Asked Questions about Emily Lynn
What company does Emily Lynn work for?
Emily Lynn works for Self-Employed
What is Emily Lynn's role at the current company?
Emily Lynn's current role is Product Marketer turned Full-Time Mommy. Speaks in third person more often than she’d like to admit..
What is Emily Lynn's email address?
Emily Lynn's email address is em****@****oup.com
What schools did Emily Lynn attend?
Emily Lynn attended University Of Mary Hardin-Baylor.
What skills is Emily Lynn known for?
Emily Lynn has skills like Microsoft Office, Social Media, Time Management, Facebook, Powerpoint, Marketing, Event Planning, Social Media Marketing, Retail, Public Speaking, Customer Service, Advertising.
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