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Digital Leader who loves solving consumer problems.With over 13 years of experience in the sports and digital industry, I am passionate about driving business growth, innovation, and consumer engagement. As the Senior Director of APLA NDDC Business Growth at Nike, I lead a cross-functional offense across geo and territory that builds and executes digital growth plans for Asia Pacific Latin America. In my previous role as the North America Nike App Business Director, I was responsible for driving the strategy and operating model for the Nike app. I collaborated with the global digital product team to integrate new capabilities and features, and created data-driven reports and analyses to measure and optimize the business performance.
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Apla Men'S Marketplace LeaderNike May 2024 - PresentBeaverton, Or, Us -
Senior Director, Apla Nddc Business GrowthNike May 2022 - May 2024Beaverton, Or, Us-Drove 4x growth in APLA digital business annual sales-Created Go-To-Market plans for new digital capabilities like Nike App-Drove business operational excellence across APLA territories-Co-Created and executed inventory management playbook for digital during global pandemic allowing digital channels to sell through closed store inventory -
Apla Digital Business Growth DirectorNike Mar 2020 - May 2022Beaverton, Or, UsAs the digital business growth director for Asia Pacific Latin America, I lead large scale projects and programs. I serve as a consultant, connector and strategic thought partner, helping our territory teams build digital growth strategies and creatively problem solve. -
North America Nike App Business DirectorNike Dec 2017 - Mar 2020Beaverton, Or, Us-Drove cross-functional team strategy and operating model -Created weekly, monthly and quarterly reporting and analysis of business-Partnered with global digital product team to ingest new capabilities -Built fiscal and seasonal strategic frameworks to ensure massive growth targets were achieved-Planned and executed team offsite meetings -
Brand Manager, Integrated Retail MarketingNike Feb 2017 - Dec 2017Beaverton, Or, Us-Created digital channel strategies -Brought brand content to life on Nike owned digital channels-Interpreted data, created and implemented strategies to address geography partner’s business needs-Drove communication with geography digital leads around globe -
Global Brand Digital Operations ManagerNike Mar 2015 - Feb 2017Beaverton, Or, Us-Created centralized agency model and process for global Nike app work-Managed complex digital budgets across various projects and programs-Drove collaboration amongst creative functions -Produced digital running footwear finder involving multiple stakeholders and partners (2015)-Managed and developed team of three digital producers -
Digital ProducerNike Aug 2013 - Mar 2015Beaverton, Or, Us-Drove creative production process -Managed creative review meetings and implemented stakeholder feedback -Created and managed complex project schedules -Ensured category teams’ alignment to process-Pursued stretch projects for further professional development -
Associate Marketing Producer, Global Digital CommerceNike Nov 2011 - Aug 2013Beaverton, Or, Us-Produced Nike.com emails and marketing content for the Nike.com commerce website-Oversaw work of designer and copywriter-Facilitated creative review meetings with many stakeholders -
Store Assistant ManagerLululemon Athletica Aug 2010 - Nov 2011Vancouver, Bc, Ca -
Showroom ManagerLululemon Athletica Jul 2010 - Aug 2010Vancouver, Bc, CaI was the interim showroom manager while we transitioned from downtown Lake Oswego to our current space in Bridgeport Village. I managed inventory transfers, employee transfers, hiring and training. -
Assistant ManagerLululemon Athletica Mar 2010 - Jul 2010Vancouver, Bc, CaAs the assistant manager of the showroom, I managed community relationships, inventory, scheduling, hiring, and training. I inspired the team to discover their personal strengths within the business. -
Key LeaderLululemon Athletica Nov 2009 - Mar 2010Vancouver, Bc, Ca -
BrokerJohn L Scott Real Estate Sep 2008 - Nov 2009Bellevue, Wa, Us -
Account SupervisorAllen Hall Public Relations Apr 2006 - Jun 2008
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TellerOnpoint Community Credit Union Jul 2007 - Jan 2008Fairfax, Virginia, Us -
InternVannatta Public Relations 2005 - 2005
Emily Whiting Skills
Emily Whiting Education Details
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University Of OregonJournalism -
Azusa Pacific University -
Jesuit High SchoolDiploma
Frequently Asked Questions about Emily Whiting
What company does Emily Whiting work for?
Emily Whiting works for Nike
What is Emily Whiting's role at the current company?
Emily Whiting's current role is Marketplace Leader @ Nike | Digital Growth Expert.
What is Emily Whiting's email address?
Emily Whiting's email address is em****@****ail.com
What is Emily Whiting's direct phone number?
Emily Whiting's direct phone number is +164656*****
What schools did Emily Whiting attend?
Emily Whiting attended University Of Oregon, Azusa Pacific University, Jesuit High School.
What skills is Emily Whiting known for?
Emily Whiting has skills like Social Media, Social Media Marketing, Event Planning, People Development, Email Marketing, Project Management, Merchandising, Marketing Communications, Online Advertising, Creative Direction, Marketing Strategy, Sales.
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