Girls on the Run has fun, evidence-based programs that inspire participants to recognize their inner strength, increase their level of physical activity, imagine their possibilities, and confidently stand up for themselves and others.

Koalafi is the country's leading, single application, pay-over-time platform that makes it possible for people from all financial backgrounds to get the things they need. With the help of Koalafi’s advanced technology, delightful experiences, and world-class support, thousands of merchants nationwide have grown their businesses, and more of their customers can finally dream bigger.

Led B2B Product Marketing for Snagajob marketplace productsManaged team focused on lead / demand generation and retention for B2B and B2C segments

As a Senior Associate at Prophet I help organizations craft and implement strategies to accelerate their growth. My responsibilities have included driving thought leadership on project approaches and strategy, managing project work streams, managing client relationships, developing marketing strategies based on research and analytics, and presenting recommendations to senior leadership.In this role I have: Created a brand positioning statement and sales narrative for a technology company’s artificial intelligence unit to drive stronger relevance and understanding of artificial intelligence in healthcareAnalyzed consumer research and business performance data to design a value proposition and benefit strategy for a $5 billion luxury retailer’s customer loyalty program to deepen program engagement and increase salesDeveloped a strategic plan and key inputs for an investor pitch presentation to help an e-commerce company prepare for Series A fundraising

In this role I led the following for a new brand in Coca-Cola's still beverage business: Identified a consumer segmentation opportunity to capture an anticipated 40% increase in volume and an incremental $11 million in profit after the first year in marketDesigned market test plan, including communications plan, media plan, and commercial marketing plan; worked with cross-functional partners to determine feasibility, gain organizational support, and design roll-out planPartnered with creative agency and legal team to design and execute monthly social media marketing campaigns across Facebook, Twitter, and Instagram

Senior Marketing Associate for Brand Strategy division