Senior Consultant - Brand And Digital Marketing Strategy
San Francisco, California, Us
As a Senior Associate at Prophet I help organizations craft and implement strategies to accelerate their growth. My responsibilities have included driving thought leadership on project approaches and strategy, managing project work streams, managing client relationships, developing marketing strategies based on research and analytics, and presenting recommendations to senior leadership.In this role I have: Created a brand positioning statement and sales narrative for a technology company’s artificial intelligence unit to drive stronger relevance and understanding of artificial intelligence in healthcareAnalyzed consumer research and business performance data to design a value proposition and benefit strategy for a $5 billion luxury retailer’s customer loyalty program to deepen program engagement and increase salesDeveloped a strategic plan and key inputs for an investor pitch presentation to help an e-commerce company prepare for Series A fundraising