Emily is a University of Denver - Daniels College of Business graduate and the Retention Marketing Manager at Halfdays, a high-performance, fashion-forward outdoor apparel brand made for women, by women. The mission - make the outdoors more inclusive and approachable. Previously, Emily supported the Vail Resorts Retail, Rental and My Epic Gear businesses, collaborating on go-to-market (GTM) strategies, brand optimization, campaign planning and execution. Additionally, she led over one hundred in-resort partner brand campaigns including working on Patagonia, Burton, The North Face, Columbia, Oakley, Helly Hansen, Trek, and many more core outdoor partners. Beyond her work in the outdoor industry, Emily thrives creatively under her content creation business, Travel & Taste Content LLC. With a wide range of partnerships in the travel, food & beverage, apparel, beauty/health, and hotel industries, she crafts aesthetic and conversion-driven short form video and photography. She is extremely skilled in content creation, copywriting, video shoots, social media management, trend research, traffic and conversion strategy. From the outdoor industry to travel, restaurant and lifestyle, Emily is well-versed in multi-channel marketing campaign planning, execution, creative storytelling and social media strategy.