Emily Malott Email & Phone Number

Indianapolis, In, Us

Sweden

Following the 2022 acquisition of STANLEY Security and its rebrand to Securitas Technology, I worked closely with stakeholders across Securitas, building strong partnerships within the organization. This collaboration led to my current role as Group Content Manager. My focus includes:-Develop and execute Group content strategy to drive thought leadership & brand awareness -Create engaging content that tells the holistic Securitas story externally -Develop a network of thought leaders across the business to support content initiatives -Optimize new and existing content, repurpose it for multiple channels and maximize the use of every piece

Together with my husband, I run Traveling Twogether (travelingtwogether.com), a travel inspiration blog for couples.

**Securitas Technology is formerly STANLEY Security**Read more about the acquisition & rebrand here: https://bit.ly/3TIPA8A

-Built a global PR program from the ground up – including strategy, goals, budget and tactics – to generate coverage across top-tier media-Worked directly with the company’s president and other senior leaders on thought leadership campaigns, speaking opportunities, media appearances and more-Wrote compelling content for press releases, Q&As, talking points, briefings, media pitches, social media posts, trade articles, keynote presentations and more-Built relationships with thought leaders to grow industry awareness-Oversaw crisis management and media trainingIn 2021 my PR program generated more than 1,200 pieces of media coverage with a potential reach of 1.6 billion and an ad equivalency of $3.2 million, generating a 12x return on investment. In supporting executive communications for four key business leaders, I increased social media engagements on their LinkedIn profiles by 101%. In 2022, my PR program generated 2,100 pieces of coverage with a potential reach of 3.4 billion. Also in 2022, I led all content development and external communications planning for the $3.2 billion acquisition of STANLEY Security and subsequent rebrand to Securitas Technology.

Fishers, Indiana, United States

-Developed and executed the content strategy to drive lead generation and nurture prospects and customers-Led PR and social media strategies-Expanded the North America content strategy to include new channels and platforms-Maintained and grew the STANLEY Influencer Program (an insourcing program I launched in 2019)-Led the development of the annual Industry Trends Report, published globallyMy content and thought leadership strategies led to a 50% increase in organic web traffic year-over-year and a 65% increase in marketing-qualified leads. Additionally, my North America PR program increased the company’s share of voice 23% year-over-year.

Fishers, Indiana

-Created new content marketing strategy to drive web traffic and brand demand, engage prospects/customers and generate leads-Launched a new corporate blog and insourcing program that created a “culture of content” across the organization-Developed and executed the first annual Industry Trends ReportWithin five months of joining the organization, I led the development of the first Industry Trends Report, which generated 4,700+ downloads and 970,000+ potential reach from media coverage in the first month of publication.In 2020, during the COVID-19 pandemic, I developed and executed our content strategy, powering thought leadership, sales enablement and lead generation during the most turbulent time in the company's history. Despite a slowdown in site traffic for other businesses, our content strategy increased site traffic by 88% and new users by 68%. Between March-May 2020, I developed and oversaw the production of 25 blog posts that resulted in 20,000+ pageviews, a 101.9% increase over the previous period, with unique pageviews up 97.3%.

Indianapolis, Indiana Area

-Wrote white papers, sales collateral, video scripts, blogs, social posts and emails to reinforce brand position, product strategies and goals-Ensured that all content was on brand and consistent in style, quality and tone

Indianapolis, Indiana Area

-Led communication planning for two acquisitions and two corporate rebrands-Acted as communications counsel for senior leaders and supported executives on internal and external announcements, speaking engagements, presentations, press interviews, thought leadership articles and more-Built PR program and managed media relations-Launched new corporate blog and developed editorial calendar-Led a team to execute content and email marketing strategies-Managed social media and led the planning and execution of global social media campaigns, including a new #2MinuteTrip video contest and #1For1 campaign that raised money for charity

Indianapolis, Indiana Area

-Developed editorial style guide, defining the voice of the company-Wrote and edited all internal and external communications-Implemented and executed thought leadership and executive communications strategy -Led internal communications in partnership with HR and leadership teams to drive key corporate initiatives-Developed and implemented new social media strategy, resulting in increased followers, reach, website sessions and conversions-Onboarded new marketing automation platform (Pardot) and developed email marketing strategy-Launched influencer marketing program to build brand awareness

Greater Chicago Area

-Covered news and trends in the real estate and senior living industries, writing four to six articles daily for Aging Media's three online publications: Senior Housing News, Reverse Mortgage Daily and Home Health Care News-Developed white papers and reports on retirement planning topics and financial products-Attended webinars, conferences and earnings calls to find and cover new stories-Designed and managed daily email newsletter (Mailchimp)

Chicago, Il

-Edited and fact-checked local, national and world news stories on deadline-Wrote headlines, captions and pull-quotes for stories-Worked closely with other editors and page designers

I edited stories and proofed pages for the Arts & Entertainment section of the newspaper, while ensuring all copy was styled correctly. I wrote all headlines and cutlines, and selected pull-quotes for stories. Communicating with slot editors, source editors and page designers was essential when I was faced with questions about the story's content or design. When needed, I also edited stories within other sections of the newspaper, including Trib Local, Health & Family and Metro.

Chicago, Il

As a freelance writer, I coordinated interviews and wrote stories for the March 2014 and May 2014 issues of Nanny Magazine, a new magazine that began publishing January 2014. I interviewed the co-founder of Care.com, and CEO and co-founder of UrbanSitter to write an article about how the two companies overcame the economic downturn; this article was the cover story for the magazine's March issue. I also wrote a profile on a woman known in Chicago as "The Storybook Mom" for the March issue, and a profile on "The Honest Toddler" for the May issue.

Chicago, Il

I organized weekly meetings with editors and coordinated the sections' content. I edited all stories in each issue. I communicated with advertisers when necessary, managed advertisements and placed ads in each issue. I created "thumbs" for each issue, denoting where color plates would be, where ads would be placed and what pages each section would occupy. At the end of each production, I called Newsweb, the student newspaper's publisher, to let them know the newspaper's pages had been sent.

Chicago, Il

As a freelance copy editor for the dean of Loyola's School of Communication, I edited articles concerning ethical decision-making in politics and the journalism industry.

Greater Chicago Area

I coordinated and communicated with the dean of the School of Communication, covered events held by the School of Communication, wrote stories on deadline and took photos to accompany each story.

I wrote stories for The Phoenix and held weekly meetings with editors and reporters to brainstorm and assign stories. I edited reporters’ stories and made needed phone calls or corrections. I also designed pages on deadline.

Dayton, Ohio Area

I wrote stories on deadline for the daily newspapers under Cox Media Group Ohio. I covered specific topics, such as health care and the military. I also covered breaking news events, such as the Chick-fil-A Appreciation Day.

Chicago, Il

I called sources, researched and provided background information on investigative cases, while organizing all collected material into spreadsheets or Word documents. I also pulled court documents, filed FOIAs and read over them. Finally, I performed any other tasks or duties involved in investigative cases.

I worked with other editors to get stories and pages ready for printing. I proofread pages and stories, ensuring the layouts were styled correctly and all spelling and grammar were correct. Lastly, I wrote headlines and ordered photos for stories.

I explored neighborhoods and talked to community members to discover ideas for newspaper articles. I wrote articles for the weekly editions of the newspaper.