Emily Mancini

Emily Mancini Email and Phone Number

Communications/Marketing Manager with over 15 years’ experience creating strategies that drive sales and brand awareness @ Freelance Consultant
australia
Emily Mancini's Location
Binghamton, New York, United States, United States
Emily Mancini's Contact Details
About Emily Mancini

I am a creative professional skilled at executing digital and traditional marketing, advertising, communications, and public relations strategies for organizations within diverse industries. I possess a talent for developing marketing strategies that drive sales, enrollment, and brand awareness. I generate internal communications for associates as well as C-level executives and external communications encompassing social media, email, websites, direct mail, blogs, digital ads, videos, infographics, multimedia presentations, publications, newsletters and event collateral. I am also skilled at managing branding, enrollment, and sales campaigns.During the course of my career, I have utilized my strong writing talents and journalistic skills to develop and manage many successful and respected publications and newsletters. I served as executive editor of a quarterly health magazine published in two separate markets, while also managing creative work and clients for a full-service advertising agency. In this endeavor, I created and coordinated content and acted as project manager for functions such as photography, design, production, and distribution to ensure deadlines were achieved. I also managed vendor and freelance partners as well as an editorial staff. I improved the overall quality and value of this publication.I am a collaborative leader able to forge strategic partnerships and motivate teams to achieve goals. I have a talent for writing unique, cross platform content for digital and print assets. I also hold certifications as a Direct Response Copywriting Specialist and Email Marketing Specialist. My diverse experience positions me as an integral part of any team focused on growth.My expertise lies in the following areas:• Marketing Strategy • Advertising Campaigns• Public Relations • Copywriting & Content Writing• Publications & Editing• Internal Communications • Vendor Relationship Management • Team Leadership • Project Management • Client Relations • Customer Retention • Brand Development & Management • Staff Training & Development• Content Creation & ManagementConnect with me if you are looking for someone with the knowledge and capacity to develop and manage marketing and communication strategies that build visibility and competitively position brands.

Emily Mancini's Current Company Details
Freelance Consultant

Freelance Consultant

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Communications/Marketing Manager with over 15 years’ experience creating strategies that drive sales and brand awareness
australia
Employees:
13
Emily Mancini Work Experience Details
  • Freelance Consultant
    Communications And Marketing Consultant
    Freelance Consultant Mar 2010 - Present
    Binghamton, New York
    In this capacity, I generate traditional and digital marketing, advertising, and public relations campaigns that accurately reflect brands and increase traffic, video views, customers, and sales. I collaborate with large and small companies in healthcare, human resources, benefits, food service, and non-profit animal rescue industries to determine their needs and design integrative internal and external communications, social media, email, and content management strategies. I employ best practices to deliver strategic communications and create quality copy, content and graphic design for newsletters, publications, websites, advertisements, direct mail, labeling, signage and social media. I also develop copy and graphic design for weddings and business events. I forge strong relationships with clients and establish rapport to maximize satisfaction and retention. A couple of my noted achievements include:• Provide subject matter expertise in copywriting, content management, publications, and social media marketing. • Clients include restaurants, advertising agencies, and a sales and event management organization.
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  • Modern Marketing Concepts, Inc.
    Copywriter
    Modern Marketing Concepts, Inc. Jan 2019 - Dec 2019
    Binghamton, New York
    In this role, I developed creative concepts and ideas that promoted brand awareness, sales, and traffic in B2B and B2C channels for Fortune 500 companies within the healthcare and building products industries. I wrote print and digital copy for email, landing pages, websites, direct mail, digital advertising, and social media that aligned with brand and marketing best practice standards along with HIPAA guidelines while driving consumer interest. I collaborated with cross-functional departments and clients, employing written and oral communication skills to present insight and ideas for content. My achievements here include:• Collaborated with brand director to spearhead copywriting for internal branding initiative aimed at enhancing company culture to earn recognition as national employer-of-choice in 2021 and rebranding MMC as a company to clients and prospects. • Authored copy for emails that achieved as high as 71% open rates. • Earned accolades on employee recognition channel and praise from C-level executives for the initiative, and also drove client satisfaction on several creative projects. • Maintained knowledge of current industry trends in copywriting and marketing, as well as healthcare marketing strategies to deliver innovative copy and content.• Utilized sound knowledge of SEO tactics to increase visibility and generate traffic.• Recognized and requested by former President and CEO, current President, and Brand Director to provide research and expertise in copywriting, content management, marketing support for new business development, healthcare marketing best practices, branding and development, employee engagement and internal communication strategies, and establishing organization as a ‘Best Company to Work For’.
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  • Progressive Dental Pllc
    Marketing And Public Relations
    Progressive Dental Pllc Dec 2014 - Jun 2015
    Endwell Ny, Binghamton, Ny, Kirkwood Ny, Norwich Ny, Montrose, Pa
    I developed and executed the company’s first-ever marketing plan that encompassed print and digital elements to support growth and increase the awareness of a dentistry practice with five locations, as well as an additional skincare center. Spearheaded the public relations as well as the communications strategy and collateral for various projects, delivering a quality service on time and within budget. I fostered relationships with advertising vendors, freelance professionals, marketing agencies, and media outlets to establish the company’s identity and promote staff contributions to the community. I also developed and monitored social media, blog, video, digital newsletter, email, and direct mail content that accurately portrayed and maintained the organization’s image. I utilized knowledge of content management principles, editing within a CMS environment, and an understanding and implementation of web publishing solutions. My achievements include:• Increased brand awareness for the chain of local dental practices, exceeding the goal of over 350 new patients in the second quarter.• Led the rollout and project management of client relationship management (CRM) software with marketing and email components, surpassing first and second quarter goals. • Managed, coordinated and represented the practice at health fairs, business events, networking opportunities, community activities, and vendor meetings.• Worked with staff experts to identify key stories to pitch to media and gain press coverage.• Appointed as the company’s first internal Marketing and Public Relations Executive.
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  • Eni
    Director Of Marketing
    Eni Oct 2007 - Mar 2010
    New York
    I oversaw the marketing department and reported directly to the founder and CEO. I developed and executed annual communication plans and timelines, defined measurable goals, schedules and budget. I conducted annual communications audits and market research, identified areas of opportunity, and evaluated and formulated future plans. I led a team accountable for creating internal and external communications across all stakeholder audiences, ensuring consistent messaging in alignment with the organization’s goals. I collaborated with clients’ executive leaders to generate communications campaigns and branding initiatives that maximized client satisfaction and retention as well as return on investment (ROI). I facilitated employee training and development in areas such as vendor management, graphic design, project management, employee communications, copy/content writing, newsletters, and sales.My achievements include:• Launched initiatives that boosted eni’s brand image and inbound interest by 900%, driving over $100M into the annual sales pipeline and elevating the company from a local to national competitor.• Developed internal client communications campaigns, achieving as high as a 93% participation rate.• Worked with partners and vendors as the project manager to create digital promotions, direct mail, ads, display materials, videos, sales collateral, and follow-up for industry events. • Slashed the print budget by more than 25% by identifying more efficient strategies, improving program utilization and client satisfaction.• Served as the company spokesperson for corporate communications, as well as all content and social media management. • Secured speaking engagements and media attention for the CEO, branding him as an industry expert.• Created bi-lingual monthly newsletters distributed to employees and students of higher education clients.• Member of a select team that created and presented an internal communications campaign at McDonalds Headquarters.
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  • Ad Elements, Llc
    Executive Editor / Copywriter / Account Manager / Project Coordinator
    Ad Elements, Llc Nov 2005 - Oct 2007
    New York
    I wore many hats that exceeded my original copywriter role during my tenure with this full-service creative advertising agency. I reported directly to the president and owner of the agency. I oversaw various business activities to include leading a team of vendor and freelance staff. I was also responsible for managing smaller accounts, writing all copy and marketing collateral content, and contributing some graphic design artwork. I worked directly with clients, including many doctors and surgeons, and coordinated and produced print, television, radio, public relations, and digital initiatives to re-brand or boost awareness of existing brands. I employed my communication skills to interface between the agency and the media. I functioned as a project manager and successfully guided numerous strategies from concept through production. I also served as the executive editor of a quarterly health magazine published in two markets. In this capacity, I created and coordinated content, as well as direction of photography, design, and production elements to ensure seamless processes and achieve deadlines. My key achievements include:• Increased sales and enrollment for clients, such as Binghamton University Summer Sessions, up to 70%.• Handpicked to lead client and vendor management as a result of ambition and talent.• Named sole executive editor of local health publication in two separate markets.
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Emily Mancini Skills

Public Relations Marketing Marketing Communications Advertising Corporate Communications Social Networking Public Speaking Event Planning Graphic Design Copywriting Internal Communications Proposal Writing Press Releases Trade Shows Change Management Vendor Management Indesign Photoshop Team Management Copy Editing Customer Relations Meeting Planning Customer Satisfaction Business Networking Professional Networking Employee Engagement White Papers Magazine Writing Professional Communication Complex Sales Coordinating Events Fast Learner Strategic Communications Corporate Culture Deadline Management Employee Advocacy Web Content Management Photo Editing Excel Mac Os X Interviewing Personal Productivity Sales Support Sales Copy Interpersonal Skills Internal And External Communications Leadership Social Media Marketing Management Illustrator Writing Web Development Product Marketing Windows 7 Telephone Skills Journalism

Emily Mancini Education Details

  • Ithaca College
    Ithaca College
    Communications: Dual Major In Television & Radio, Dual Concentration Advertising & Public Relations
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  • Norwich High School
    Norwich High School
    Communications & English Studies

Frequently Asked Questions about Emily Mancini

What company does Emily Mancini work for?

Emily Mancini works for Freelance Consultant

What is Emily Mancini's role at the current company?

Emily Mancini's current role is Communications/Marketing Manager with over 15 years’ experience creating strategies that drive sales and brand awareness.

What is Emily Mancini's email address?

Emily Mancini's email address is em****@****ail.com

What is Emily Mancini's direct phone number?

Emily Mancini's direct phone number is +160731*****

What schools did Emily Mancini attend?

Emily Mancini attended Ithaca College, Norwich High School.

What are some of Emily Mancini's interests?

Emily Mancini has interest in Children With Disabilities, Client Relations, New Technologies, Community Service Opportunities, Graphic Design, Health, Networking, Animal Rescue, Children, Education.

What skills is Emily Mancini known for?

Emily Mancini has skills like Public Relations, Marketing, Marketing Communications, Advertising, Corporate Communications, Social Networking, Public Speaking, Event Planning, Graphic Design, Copywriting, Internal Communications, Proposal Writing.

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