Emily Markanich, Ma Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

As part of my job duties, I develop sales strategies and work closely with account managers, project managers, and the CEO to streamline business operations and drive growth. By facilitating quarterly off-sites, I help define company goals, foster team engagement, and align efforts across departments.I oversee creative projects, such as website updates, and manage external vendors to ensure consistent brand messaging. Additionally, I collaborate with the CEO and Creative Director to provide ideation and creative production support, ensuring the team’s vision is executed effectively. To optimize workflow, I identify key team members for delegation and gamify tasks to enhance the Creative Director's workload management, improving overall team efficiency and productivity.Key highlights in this role include:• Managing 31+ projects simultaneously, consistently exceeding client expectations while aligning with internal strategies to achieve project goals.• Leading weekly progress meetings, tracking "rocks" and "pebbles," which improve internal project completion rates by 30%.• Enhancing project completion rates from 70% to 90%, with one quarter achieving 100% completion.• Strengthening client and vendor relationships, generating $200K in project savings.• Developing scalable systems and streamlining processes, improving client engagement, response times, timelines, and billing cycles—reducing turnaround times by 30%, increasing payment processing by 20%, and boosting annual cash flow by $150K.• Partnering with the CEO and Founder to expand the client base beyond real estate, driving sales strategies and rebranding efforts, resulting in a 30% increase in new leads from diverse industries.

Chicago, Illinois, United States

In this role, I played a key role in creating impactful marketing and sales materials that significantly contributed to the business's resilience and expansion. I led the successful deployment of a CRM migration, securing CEO buy-in and enhancing operational efficiency across the organization.By facilitating strategic decision-making around CRM tools, I ensured a smooth transition and alignment among all stakeholders. My efforts improved marketing-sales integration, provided better data visibility, and advanced the overall sales process. Additionally, I designed and implemented CRM training programs for both the CEO and the sales team, promoting adaptation to HubSpot Sales and encouraging efficient use of the new system.Following are my key contributions to the role:• Led the transition from Salesforce to HubSpot Sales, saving $20–30K annually.• Reduced costs by $150K annually while providing the sales team with enhanced tools to increase efficiency.• Facilitated weekly sales meetings to identify and resolve bottlenecks, resulting in a 25% increase in sales pipeline velocity.• Converted in-person training into virtual formats, supporting continuous company growth over 3+ years.

Chicago, Illinois, United States

Here, I enhanced the company's visibility and reputation by securing industry recognition through well-crafted award submissions, reinforcing the credibility of our new products. I managed speaker support and booth operations at the ATD 2022 International Conference & EXPO, ensuring smooth engagement and brand representation.To strengthen brand engagement, I led initiatives across social media, newsletters, blogs, events, and a website redesign. Further, I executed comprehensive marketing strategies aligned with sales initiatives, significantly improving the effectiveness of both B2B and B2C outreach efforts, contributing to the company's overall growth and market presence. An excerpt from the tenure includes the following:• Led DX’s application for the 2022 Training Industry Leadership Training Companies Watch List, securing the company’s first award.• Directed lead generation efforts at the ATD conference, managing booth operations and securing a speaker slot, resulting in a 35% increase in qualified leads.• Enhanced brand visibility through strategic marketing partnerships, driving engagement across multiple channels.• Oversaw the creation of promotional materials for events, ensuring consistent messaging and brand alignment.

Greater Chicago Area

In this tenure, I adapted marketing strategies during COVID-19 by pivoting product offerings to virtual formats, ensuring continued engagement with clients. I collaborated with branding and marketing agencies to develop impactful materials that resonated with the target audience and aligned with the shift to digital services.Other duties of mine were, managing the CEO’s calendar and client relationships, ensuring strategic planning and efficient communication. I played a key role in facilitating a shift in the CEO's pitch strategy, advocating for virtual training and coaching solutions, and successfully persuading clients to explore new product offerings.Also, I developed and executed marketing campaigns, including LinkedIn and Instagram ads, to maximize digital outreach. Notably, I oversaw the creation of sales materials that effectively communicated product value, supporting both sales efforts and customer acquisition.My accomplishments involved:• Increased client retention by 30% through effective engagement and communication strategies.• Led content creation initiatives and partnered with third-party resources to boost engagement, resulting in a 20% increase in qualified leads.• Promoted a culture of adaptability by encouraging innovative marketing strategies and maintaining strong client engagement.• Navigated three financial challenges, including salary cuts and layoffs, demonstrating resilience and leadership.

Greater Chicago Area

Managed event and media support for Wright Productions, improving attendee engagement and reducing technical errors.• Trained and managed volunteers in technical skillsets to enhance event execution.• Directed cross-functional teams to deliver high-impact events, increasing repeat volunteer participation.• Improved workflow efficiencies in data intake, equipment inventory, and event execution to reduce operational costs.

Greater Chicago Area

While working as an Assistant Producer, I managed urgent communications during breaking news events, ensuring accurate and timely dissemination of information while liaising effectively with police, fire departments, and city officials. This ensured that our newsroom stayed informed and responded swiftly to fast-developing situations.I contributed efforts towards enhancing internal communication protocols, which led to increased operational efficiency and improved collaboration among team members. I also streamlined the hiring process by quickly assessing the capabilities of new candidates, ensuring that the newsroom was staffed with qualified individuals ready to contribute.Lastly, I developed comprehensive shift checklists that enhanced productivity and ensured the smooth execution of tasks, leading to better organization and time management within the newsroom.My contributions here involved:• Researched, gathered, and edited news content from local, national, and international platforms.• Improved content turnaround time by 30% through efficient project management, leadership, and process optimization.• Doubled training efficiency and reduced onboarding time for new assistant producers by 50%.• Oversaw the recording and editing of segments, including the Bloomberg Biz Hour podcast, and conducted live witness interviews for breaking news.

Greater Chicago Area

Here, I supported the sales and success teams by managing client correspondence, ensuring smooth communication and fostering strong relationships. I handled difficult conversations with schools regarding timely payments, resolving issues professionally and maintaining positive partnerships.I contributed to the improvement of CRM task creation processes by developing efficient systems that streamlined note-taking and account management, enabling better tracking of client interactions. This optimization helped increase the overall efficiency of the team. Additionally, I enhanced internal processes by meticulously managing task creation and ensuring that client information was organized and up-to-date, leading to improved workflow and better service delivery.My contributions in this role were the following:• Streamlined client communication and executed sales strategies, aligning sales and success teams, leading to a 15% increase in pipeline movement.• Optimized legal paperwork processes, reducing administrative costs by 20%.• Coordinated cross-departmental projects, improving workflow efficiency and benefiting both sales and success teams.

Master Of Arts - Ma, Transformational Leadership And Coaching

During my Master's program, I immersed myself in six core disciplines: Developmental Theory, Adlerian Theory, Humanistic & Human Potential.

Bachelor Of Arts (Ba), Journalism, 3.49 Gpa

Activities and Societies: UK Student News Network: Producer, Writer, News & Sports Reporter, Anchor The Kentucky Kernel: Graphic Designer.