Emily Marks Email & Phone Number

United States

Ie

Produce engaging content articles primarily focused on wine.

Paris, Fr

Based in Paris, France, Lexir is a direct-distribution platform startup helping alcohol brands grow in new international markets. Lexir offers end-to-end importation, distribution, and ecommerce solutions based on technology. • Sourced, pitched, and onboarded new craft spirit brands worldwide• Managed supplier relationships• Designed new business processes to import and distribute craft wine and spirits in the EU and the UK through B2B and e-commerce channels• Contributed to the formulation of internal and external company operations such as onboarding, pricing, marketing, and communication• Created and implemented go-to-market launch strategies• Lead collaboration of marketing teams for inbound and outbound marketing strategies• Lead negotiations for new brand partnerships including price setting• Optimized reporting for brands to drive market activity • Facilitated alignment between external client goals and internal team efforts• Worked with international logistics partners to find the best rates for importations from countries like Paraguay, Ireland, Mexico• Advised development team on customer onboarding journey for digital automation, website, and portal• Conducted A/B testing for lead generation

Auckland, Auckland, Nz

• Managed Delegat total wine sales in Georgia, North Carolina, South Carolina, and Tennessee through distributor programming, inventory monitoring, and key customer relationships• Achieved business plan goals, drove distribution and rate of sale growth by engaging distributor management and sales force finishing FY17 at 105% to goal for total designated market• Developed effective distributor objectives in all channels based on plan; monitored and measured performance versus goals, communicated objectives and priorities to distributor partners to ensure program execution• Implemented new pricing and incentive structure in Georgia to increase sales by 65% YOY, and accounts sold by 98% YOY• Managed distributor transition in South Carolina that increased sales 100% YOY• Scoped opportunity for new brand launch, pitched internally and led launch of Barossa Valley Estate to top Tennessee distributor segment.• Increased Barossa Valley Estate sales in North Carolina by 144% YOY • Created on premise focus in Tennessee producing 67% growth • Developed and led trade shows and wine events for distributors • Monitored inventory and shipment levels to ensure depletion and profit goals were achieved

Miami, Fl, Us

• Drove sales growth of over 65 Sprint Wireless Carriers and Dealers across 20 US States• Led partnership between client and Brightstar, drove sales growth within existing accounts, managed vendor relationships, recruited and onboarded new client accounts• Developed marketing programs and training solutions as needed for sales efforts• Quarterly Sales Revenue Targets: 2015 Q4: $1,876,700 | 2015 Q3: $713,936• Increased wireless accessory sales by an average of 20% every quarter and • Increased GM by an average of 20% for key accounts

• Drove sales through the maintenance and growth of key wireless clients/partners. • Responsibilities included product line management, analyzing and modeling potential outcomes, project management, forecasting and day to day interaction with assigned partners• Managed partnership between client and Brightstar• Increased Gross Margin by an average of 16% for key accounts

Stamford, Ct, Us

• Collaborated, advised and managed processes between client and all property contacts to sell group event space and room blocks at eight hotel properties including: St. Regis Atlanta, W Atlanta Buckhead, W Atlanta Downtown, W Atlanta Midtown, Westin Buckhead Atlanta, Westin Peachtree Plaza, Sheraton Gateway Atlanta Airport, Sheraton Suites Galleria• Created and negotiated contracts and proposals for all accounts• Accounts included: Coca-Cola, Bank of America, Deloitte, JP Morgan, Accenture and Ernst & Young

Atlanta, Ga, Us

Level Ii Certified, Wine & Spirits (Merit)

Ba, Public Relations

Communications