Emily Marten Email & Phone Number

Minneapolis, Minnesota, United States

- Successfully led and managed the Instagram, Facebook, Tik Tok, and LinkedIn accounts for two brands over six months, achieving a combined audience growth of 4,188 (+62.6%). Account 1 increased impressions by 877.3% (2.49M) and engagements by 99.6% (28,202). Account 2 saw a 69.7% rise in impressions (640.7k) and a 22.6% increase in engagements (19,387).- Drove audience growth, with Account 1 expanding by 39% (21,984) and Account 2 by 16.1% (68,509). Enhanced post click links, achieving a 1,038.9% increase (11,036) for Account 1 and a 17.9% increase (5,071) for Account 2.- Developed and refined brand guidelines and strategy to ensure consistent messaging across multiple marketing initiatives including social media, influencer marketing, UGC, and brand partnerships. Produced high-quality multimedia content: photography, videos, paid ads, and graphics that aligned with brand identity and strategic marketing goals.- Orchestrated comprehensive influencer marketing campaigns by managing paid and ambassador partnerships. Recruited and negotiated with influencers and external agencies, developed engaging creative briefs, and executed sample mailings for activations and review seeding.- Supported the successful launch of hundreds of products and collection updates for two brands by strategizing and executing integrated marketing campaigns, including tailored social media initiatives, user-generated content (UGC), influencer partnerships, and review seeding; collaborating with mass retailers such as Target and Walmart while also enhancing the direct-to-consumer website experience to drive sales, resulting in a significant increase in brand engagement and market share.

Minneapolis, Minnesota, United States

Social Media:- Create compelling multimedia content tailored for Facebook, Instagram, Tik Tok, and LinkedIn, increasing engagement. Achieving an outstanding engagement rate of 3.5%, surpassing industry benchmarks.- Play a key role in developing comprehensive social media strategies, quarterly campaigns, and product launches increasing total social media audience and post link clicks.- Staying updated with industry trends and best practices in digital and social media marketing, continuously seeking opportunities to innovate and improve strategies while adhering to company’s goals and objectives. Customer Service:- Developed an Internal Customer Service Guide outlining how to use the e-commerce platform Shopify and ERP Software Macola, while also detailing brand personality, policies & procedures, customer engagement scripts, and product fact sheets. - Manage over 3,500 yearly customer service tickets, providing timely and effective resolutions, and ensuring seamless customer relationship management and brand-aligned communication.Public Relations: - Collaborate closely with public relations firm to strengthen two brands visibility and market presence through integrated communications. This involves developing partnerships, securing media placements, and maintaining relationships with editors and digital influencers.- Conceptualize and execute engaging mailer campaigns, tailoring messaging to target specific audience segments and achieve campaign objectives for both DTC and mass retail channels.- Facilitate review sampling campaigns with UGC software company to optimize the collection of consumer-generated reviews and ratings used on DTC e-commerce websites and mass retailers’ platforms enhancing brand visibility in the marketplace.

Maple Grove, Minnesota, United States

- Manage social media channels by staying updated on trends, creating original content, scheduling posts, engaging with followers and making adjustments as needed- Gather, assess and present monthly marketing, customer service and operational themes and KPIs to executive team- Monitor online reputation of two companies through social media, direct-to-consumer website and Yotpo reviews to maintain strong relationship with community- Assist in creative direction, product photography, post-production corrections and organization of assets- Cross-functionally collaborate with team to create campaigns, promotional sales events and launch new products- Provide outstanding service to all customers by attending closely to concerns and developing fast solutions

Minneapolis, Minnesota, United States

Eau Claire, Wisconsin, United States

- Worked alongside psychology professor to provide in-depth research to answer complex questions- Developed fact sheets, written reports and recommendations regarding research findings- Studied psychological principles of Dementia Villages in Varying Cultures, Retirement Expectations and Related Mental Functioning

Eau Claire, Wisconsin, United States

- Implemented effective sales strategy exceeding corporate sales goal for six consecutive months, selling an average of $15,000 of merchandise per month.- Used tactical upselling and cross-selling techniques for a variety of footwear and accessories, creating a tailored experience based on customer’s tastes and interests.

Rice Lake, Wi

- Assisted disabled individual to foster independence while still closely monitoring safety at all times- Cared for client, including tasks such as feeding, dressing and directing activities- Helped clients handle all personal needs, from simple cleaning and daily exercise to bathing and personal grooming

Rice Lake, Wisconsin

- Supported the Event Director in coordinating a wide range of events, including weddings, corporate outings, social gatherings, and charity fundraisers, ensuring seamless execution and client satisfaction.- Flexibly worked multiple roles including banquet staff, bartending, and waitressing as needed, demonstrating a strong work ethic and dedication to delivering exceptional service.

Rice Lake, Wisconsin

Developed and implemented lesson plans and assisted children in the development of social, communication and problem-solving skills. Built student self-confidence by working through elementary level curriculum concepts and using positive reinforcement techniques. Discussed new developments, misbehavior and concerns with parents or guardians.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Activities and Societies: Psychology, Liberal Arts Minor, Advanced Business Communications Certificate

High School Diploma

Activities and Societies: Future Business Leaders of America, Rice Lake Chamber of Commerce Young Ambassadors, Girls Varsity Soccer