Emily (Mauro) Greaney Email and Phone Number
Emily (Mauro) Greaney personal email
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I take an insight-driven and people-led approach to behaviour & culture change that grows businesses and transform employees. For more than 15 years, I've lived and worked in Asia, Europe, and North America and have been the strategic and creative ‘right-hand woman’ to clients at some of the world's biggest multi-national companies including HSBC, GSK, P&G and United Airlines. I have a proven track record in: • Converting new and growing existing business by taking a relationship-driven approach to lead generation and selling as well as client onboarding and servicing• Creating valuable client relationships with senior leaders by quickly understanding their business and what will drive impact in their market• Collaborating to develop creative strategies for clients and providing flawless project management to deliver against them• Leading large internal teams and developing effective talent by pushing for high performance while also nurturing along the way• Facilitating groups by fostering a culture of experimentation and safety in failure that drives breakthroughs My areas of expertise include: Consulting | Transformation | People & Culture Change | Business Development | Integrated Marketing | Communications | Brand Strategy | Product & Service Innovation | Leadership | Advertising | Digital Marketing | CPG / FMCG | Healthcare | Travel & Hospitality I completed my undergraduate education at the Cornell University School of Hotel Administration with a semester abroad in Florence, Italy and also earned my Certification in Professional Cookery from Kendall College and most recently a certification in Innovation with Fluxx.Outside of the office, I'm a super mummy to two little boys, ambitious home chef, passionate traveler, and wannabe travel blogger.
Businessfourzero - A Heidrick & Struggles Company
View- Website:
- businessfourzero.com
- Employees:
- 44
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Us Client DirectorBusinessfourzero - A Heidrick & Struggles Company Mar 2023 - PresentLondon, England, United KingdomOur purpose is to get every team on a mission to actually do business better. We now do this in collaboration with our friends and colleagues at Heidrick & Struggles. Learn more at www.businessfourzero.com -
Client PrincipalSullivan & Stanley Sep 2022 - Feb 2023London, England, United KingdomSullivan & Stanley is an award-winning specialist change consultancy that deploys expert teams to solve the challenges companies face when undertaking change. Born as a rebellion to transformation failure and outdated change models, they help clients correct this alarming trend and successfully execution bridge the gap between strategy and value realisation.Key accomplishments include:- Built a £1M pipeline in 3 months by taking a campaign-driven approach focused on relationships, events, and content.- Co-authored UK South's 23/24 insight-backed growth plan.- Launched the firm's Women in Transformation network with an aim to unite female change-makers and create forums to troubleshoot live change challenges. - Developed a go-to-market ready proposition for the Private Equity market focused on flexible and fractional digital transformation advisory. -
Managing ConsultantGrey Consulting Feb 2021 - Sep 2022London, England, United KingdomGrey Consulting is a human-centred growth and transformation consultancy – helping companies grow by reimagining their businesses, brand and products and by transforming their people along the way.Led client business across internal transformation & culture change projects as well as business & brand strategy projects; Responsible for the the firm’s business development efforts.Key accomplishments include: - Contributed to the firm’s 187% revenue growth year over year by overseeing pipeline development, client round table events, outbound marketing, proposal writing, fee development, and new client onboarding- Led the delivery of a digital transformation & culture change programme for the B2B Marketing team at HSBC; Marketers reported a 33% improvement in their digital and data capabilities.- Defined via a process of co-creation over 6 months the global brand strategy (including purpose, values, mission, etc.) for a world-leading sports data & tech company- Designed a data-driven business transformation programme for a leading insurer focusing on leadership alignment, strategic storytelling, and top-down/bottom-up people change interventions -
Group Business DirectorGrey Group Nov 2018 - Nov 2020London, United KingdomLed the WPP integrated business for 2 of GlaxoSmithKline’s 7 global ‘Power Brands’ - Polident and parodontax/Corsodyl. - Launched a new global strategic and creative platform for Polident which delivers an innovative service-led customer experience rooted in the insight of new denture wearers' need for discretion - Increased launch market share by 9.8% by creating parodontax’s first-ever ‘Purpose-Driven’ service designed to drive an emotional engagement with consumers by connecting the brand to blood donation- Served on the leadership team responsible for launching and operationalising WPP Team Mouthworks (the cross-network agency team servicing GSK Oral Care globally focused on driving integration, delivering seamless project management, and creating behaviour-changing work)- Selected for WPP’s 2019 Network Leadership Exchange Programme -
Business DirectorGrey Group Oct 2015 - Nov 2018London, United KingdomTransferred to the UK to act as the business account lead for a portfolio of GSK brands including: Global parodontax, Northern Europe Sensodyne, Corsodyl, Panadol, Day & Night Nurse.- Accelerated consumption growth at 18% vs the toothpaste Category at 5% by leading the agency team responsible for the parodontax brand’s strategic re-positioning (brand purpose, growth strategy, portfolio positioning, and communications strategy)- Co-conceptualised and led the marketing launch for 4 new product innovations which contributed to parodontax being the fastest growing toothpaste globally - Earned 3 Euro Effies & 1 Silver IPA Award for parodontax’s new global creative platform- Achieved average Client Service rating in twice-annual client satisfaction surveys of 8.8 out of 10 by transforming team’s approach to client service and project management -
Senior Account DirectorGrey Group Feb 2014 - Sep 2015Singapore, SingaporeLed the global account team responsible for Panadol’s (GSK) above-the-line advertising throughout 128 markets globally.- Launched the brand’s new global creative platform ‘Life Replaces Pain’ to more than 40 markets – adapting the strategy by market to account for cultural nuance and to drive local relevance - Led the transition of the account from Grey New York to Grey Singapore recruiting and training a new account team and implementing the Integrated Agency Team and Grey Network ways-of-working -
Account DirectorLeo Burnett Group Apr 2013 - Feb 2014Singapore, SingaporeTransferred to Singapore to lead the P&G SK-II business covering Southeast Asia, Australia, U.S., India, and Dubai. -
Account SupervisorLeo Burnett Jul 2012 - Apr 2013Chicago, IlManaged the P&G Always global social marketing campaigns and North American through-the-line communications. -
Senior Account ExecutiveLeo Burnett Jan 2010 - Jul 2012Managed the account responsible for the United Airlines MileagePlus' CRM program. -
Manager Of Email MarketingPreferred Hotel Group Jan 2009 - Jan 2010Chicago, Illinois, United StatesManaged the production and distribution of company-wide e-marketing communications, delivering over 1,000,000 messages monthly. -
Manager Of Marketing, Preferred Golf ClubPreferred Hotel Group Jul 2008 - Jan 2009Directed all marketing for Preferred Golf Club which included print and online advertising, website design and maintenance, direct mail, e-mail, and e-newsletters. -
Manager Of Marketing CommunicationsPreferred Hotel Group Jul 2007 - Dec 2007Collaborated with the marketing team to develop and execute the company’s Annual Marketing Program designed to drive room revenue for the more than 700 luxury hotel partners. -
Coordinator Of MarketingPreferred Hotel Group Aug 2006 - Jul 2007 -
Manager Of OperationsThe Inns On Negley Aug 2005 - Jul 2006Pittsburgh, Pennsylvania, United StatesOversaw staff of 15 responsible for daily operations at multi-property luxury inn company.
Emily (Mauro) Greaney Skills
Emily (Mauro) Greaney Education Details
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Hotel Administration -
Culinary Arts -
Italian Food & Culture, Tuscan Wines, Art History, Architecture, Italian Language
Frequently Asked Questions about Emily (Mauro) Greaney
What company does Emily (Mauro) Greaney work for?
Emily (Mauro) Greaney works for Businessfourzero - A Heidrick & Struggles Company
What is Emily (Mauro) Greaney's role at the current company?
Emily (Mauro) Greaney's current role is US Client Director | businessfourzero.
What is Emily (Mauro) Greaney's email address?
Emily (Mauro) Greaney's email address is em****@****ail.com
What schools did Emily (Mauro) Greaney attend?
Emily (Mauro) Greaney attended Cornell University, Kendall College, Istituto Lorenzo De' Medici.
What skills is Emily (Mauro) Greaney known for?
Emily (Mauro) Greaney has skills like Integrated Marketing, Marketing Strategy, Marketing, Advertising, Online Marketing.
Who are Emily (Mauro) Greaney's colleagues?
Emily (Mauro) Greaney's colleagues are Megan Barber, Ara Kurnit, Kate Chapman, Idil Hassan, Ciara Murphy, Iain Pratt, Juan Camargo Quintero.
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