I drive company growth and strengthen market position through a strategic balance of high-level planning and hands-on execution.Responsibilities Include: • Developing and executing on a comprehensive marketing strategies to accelerate company growth• Establishing key performance indicators (KPIs) and analyzing data to optimize marketing ROI• Collaborating with product and sales teams to align marketing efforts with business goals• Managing marketing budget and allocating resources effectively

After a phenomenal run at Very, I traveled to Thailand, India, and Peru. I got blessed by Buddhist monks, attended a Bengali wedding, and hiked to Machu Picchu. It was an incredible experience that expanded my cultural understanding.

• Scaled revenue from $2M to $26M by meeting or exceeding aggressive marketing-generated pipeline goals every quarter. • Led a collaborative and high-performance culture within a 10-person marketing team, resulting in a significant positive impact on pipeline and revenue generation across demand generation, product marketing, and brand functions.• Developed strong cross-functional relationships with various departments, such as product, sales, and finance, to ensure seamless execution of marketing initiatives.• Spearheaded the development and implementation of the go-to-market (GTM) strategy, including market segmentation, customer segmentation, positioning, and product messaging.• Successfully achieved quarterly marketing objectives and ensured alignment of all marketing team initiatives with company-level goals.• Monitored key performance indicators (KPIs) on a daily, weekly, and quarterly basis to track and evaluate marketing team's performance.• Defined and consistently refined Very's audience and segmentation strategies and used robust customer insights to inform marketing investments. • Drove market research to deeply understand evolving customer needs and champion those needs throughout the organization.

• Developed positioning and messaging that differentiated Very's services in the market and created compelling content that supported both internal stakeholders and the overall marketing content strategy.• Collaborated with the product team to create a multi-year roadmap to offer increasingly differentiated services and go up market. • Defined and established the new market category of Agile IoT, built brand awareness in the space, and positioned Very as the market leader.• Increased year-over-year marketing-generated revenue by 307%.• Managed a marketing budget of $1M, and optimized marketing spend with a quarterly ROI analysis.• Assumed the role of interim VP of Sales for six months, implementing highly effective sales strategies that resulted in a remarkable 104% increase in pipeline and a substantial 127% growth in revenue compared to the previous six-month period.

• Pioneered the marketing department as the inaugural hire, spearheading all marketing initiatives including content marketing, brand awareness, SEO, SEM, and demand generation.• Conducted extensive customer research and turned customer insights into a comprehensive go-to-market (GTM) strategy.• Communicated Very's value proposition to the sales team and developed sales enablement tools to support the sales, upsell, and renewal processes.• Leveraged market intelligence to launch a demand generation program that resulted in more than $1M in revenue in the first 12 months.• Provided visibility into marketing campaign results and effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.• Increased year-over-year unique website visits by 380%.

• Scaled annual recurring revenue (ARR) from $1.3M to $5.5M in two years.• Worked closely with C-level executives to develop and execute marketing strategies throughout Series A (K1 Investment Management) and B funding (ICONIQ Capital), setting the stage for the company’s acquisition.• Collaborated with product and sales teams to develop competitive positioning materials.• Crafted and implemented a product marketing strategy that aligned with the organization's overarching goals.• Collaborated with the product team to create marketing campaigns to support the launch of new product features. • Delivered product-centric training sessions for sales personnel.• Created sales enablement materials and training sessions to increase win rates. • Collaborated with product and sales teams to develop competitive positioning materials.• Created an event engagement plan for Dreamforce, which produced a 211% increase in leads over the previous year.• Worked with Fortune 100 customers to tell their Skuid success stories through speaking engagements, testimonial videos, case studies, blog posts, infographics, and more.

• Established the marketing department by being the first hire, managing all digital marketing efforts, including web properties, SEO, social media, video, email marketing, digital ads, and marketing automation. • Established, managed, and monitored the performance of digital marketing campaigns, increasing organic website traffic by 33%.• Planned and executed relevant digital marketing campaigns for 16 live events.

• Created a comprehensive marketing strategy, including demand generation, digital marketing, product marketing, and event marketing, which led to a 538% increase in leads in two years.• Reported directly to the Executive Vice President and participated in C-level strategy meetings.• Collaborated with the sales and product teams to identify and refine the company’s target market.

• Developed and implemented a product marketing plan in line with the company’s business and strategic objectives.• Worked closely with other teams to develop promotional programs and tools to support new product launches.• Conducted product training for sales representatives.• Monitored competitors' products to identify competitive gaps and opportunities.

• Designed the inaugural edition of Prepaid Community Magazine, a B2B publication for the financial sector.• Managed print production and distribution of Prepaid Community Magazine.• Designed and managed the Prepaid Community website.• Designed an interactive iPad version of Prepaid Community Magazine.• Designed marketing materials for print, mobile devices, and web.

• Designed magazine spreads for B2B publications MD News Magazine and Builder/Architect Magazine and designed an interactive iPad version of MD News Magazine.• Managed the MD News Facebook page and increased fan base by 14% in three months.

• Led the design team for the Florence Morning News, a daily newspaper with a circulation of 35,000.• Designed spreads and individual pages for seven regional newspapers.• Became fluent in each newspaper's distinct design and editorial style guide as well as the Media General corporate style guide.