Emily Mccormick Email & Phone Number

San Francisco Bay Area

San Francisco

San Francisco

San Francisco Bay Area

Maintained and grew client relationships, while managing and supporting team members in planning, executing, optimizing, and post analysis across multi-platform campaigns in both the digital and traditional media space.• Managed yearly integrated marketing budgets for clients at both national and local scale• Acted as thought leader for clients in the digital space by bringing innovative ideas with emerging technologies• Developed strategies to achieve business learning objectives and uncover solutions to specific brand challenges• Maximized ROI for clients, while also focusing on agency revenue• Responsible for the training and career development for team of Media Strategists and Assistant Media Strategists

Executed media in both domestic and international markets for direct response campaigns and evergreen branding efforts, while being recognized for top performance through selection for high-priority initiatives.• Conducted deep audience and market research across several resources to develop strategic media plans• Trafficked online tags, implemented digital tactics, and closely monitored KPIs for optimization purposes• Compiled, analyzed and presented data to inform client on planning development and live campaign progress• Participated in new business pitches through target market research, strategy development, and media tactic selection• Led and trained team of Assistant Media Planners and Interns

Assisted senior planners in the management of ongoing campaigns through constant data analysis, weekly reporting, trafficking tags and posting/on-air instructions, and implementing digital optimizations.• Collaborated with internal creative and production team members to streamline overall specification process• Created insertion orders and media authorization forms and improved document templates for internal workflow• Maintained record of all media billing, covering invoices/payment statuses for vendors and clients alike• Contributed to new business pitches in ideation brainstorms and production of initial presentations

• Conducted preliminary research on prospective new business clients and industries• Analyzed social data to explores avenues to pursue earned and paid social media opportunities• Organized and evaluated media vendor proposals for various campaigns