Developed go-to market strategy and UX design strategy for SupplyBox.com, Associated’s first-ever e-commerce website.Improved effectiveness of internal communications with 1099 sale team during COVID-19 by building out sales intranet site on Sharepoint, which includes a content strategy and weekly email communication.The architect of 5-year contract negotiations for year-over-year cost savings for the company’s annual national sales meeting.Creating an internal communications two-year plan that integrates the annual national sales meeting as a strategic communication platform.Spearheading in-house brand refresh and sub-brand development.

Responsible for the vision, development and execution of the company marketing strategy, along with the creative direction for all marketing materials. Work closely with sales team to ensure marketing integration to drive impact, improve ROI, increase operation efficiency and extend brand awareness.

Crafts data-based digital strategies and tactical marketing plans through management of a team with specialized digital strategists and coordination with Content and Creative Directors. Collaborates with business development and sales to produce effective multi-touch, account-based B2B marketing strategies. Leveraged\s economies of scale with vendor and platform support to produce successful lead-focused turn key B2C tactics.

Executed the development, production, tracking, and optimization of digital marketing campaigns across all B2B and B2C online marketing channels through management of digital marketing team and vendors. Served as a subject matter expert and consultant to individual outpatient surgery center partners, leveraging digital content to evolve and grow the center's digital presence.Serves as a subject matter expert and consultant to individual outpatient surgery center partners, leveraging digital content to evolve and grow the center's digital presence.

Cultivated knowledge of consumer healthcare behavior to help implement external audience marketing projects, digital and traditional, while solely responsible for management of external audience digital marketing tactics. Leveraged economies of scale and turn-key solutions to manage 130+ patient-facing websites, three national awareness websites, 60+ B2C PPC campaigns, creative development of referring physician collateral, email marketing strategy and social media organic and advertising strategy and production.

Developed and implemented communication plans that included tactics such as email marketing, SEO, PPC, and social media. Also, generated content plans specific for website development, referring physicians and referring physicians' patients. Secured, conducted, and executed interviews for video and print content. Wrote, edited and oversaw vendors to release press releases. Facilitated company’s website overhaul and wrote feature content for the new site.

Manage news content for television station website. Develop, design and solicit additional content to further develop newscast stories for the Internet. Turn AP style broadcast stories into AP style print/web stories. Also develop story ideas and edit stories for television. Create graphics and thumbnail images to go with stories. Responsible for making all additional content, like video, web ready. Also responsible for executing station's social strategy.

Manage news content for television station website. Develop, design and solicit additional content to further develop newscast stories for the Internet. Turn AP style broadcast stories into AP style print/web stories. Also develop story ideas and edit stories for television. Create graphics and thumbnail images to go with stories. Responsible for making all additional content, like video, web ready. Also responsible for creating branch off websites for WBKO and individual websites for sales' clients.

Writer and designer for NTA promotional and informational material (brochures, letters, e-mails, postcards, newsletters, marketing campaign messages, association articles and columns) and also for features and other sections of Courier magazine. Involved in NTA projects from conceptual stage, writing, design, layout and through final edits.

Designed ads and feature piece layouts in a bilingual environment. Helped implement section dedicated to Latina women.

Created layout designs, color combinations, typography and content for ads, brochures, websites and identities.

Updated the website with original logos, content and revamped graphics. Helped conduct public relations for large organized events.

Wrote feature stories for special publications, along with some hard news stories. Designed layouts for entertainment publications.