Emily Mclean

Emily Mclean Email and Phone Number

Senior Marketing Communications Manager @ Safe Transport Victoria
Saint Kilda West, VIC, AU
Emily Mclean's Location
St Kilda West, Victoria, Australia, Australia
Emily Mclean's Contact Details

Emily Mclean work email

Emily Mclean personal email

n/a
About Emily Mclean

As a people-centric leader with a passion for developing high-performing teams, I thrive on creating a culture of collaboration, innovation, and growth. As a marketing and engagement specialist excel at transforming conventional concepts into captivating, cutting-edge narratives that engage audiences and spark intrigue. In other words, I make boring topics sexy. I've had the privilege of working with esteemed organisations such as Powercor, Datacom, The Commission for Financial Capability, Deloitte, DigitasLBi, and Momentum Media. I've also had the thrill of founding my own company, Matchstick Dating where I redesigned people's online dating profiles. My knack for producing engaging content has been recognised in Econsultancy, Hubspot, Kissmetrics, B2B Marketing Insider, and Epic Content Marketing. As a speaker at the 2017 New Zealand Social Media Forum, I shared insights on effectively marketing conservative brands with dynamic content strategies.I'm always open to exploring new speaking opportunities to share my passion for innovative marketing techniques. My specialties include B2B marketing, digital marketing, branding, website builds, content creation, copywriting, social media marketing, digital campaigns, content strategy, visual storytelling, and leadership.

Emily Mclean's Current Company Details
Safe Transport Victoria

Safe Transport Victoria

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Senior Marketing Communications Manager
Saint Kilda West, VIC, AU
Website:
cpv.vic.gov.au
Employees:
156
Emily Mclean Work Experience Details
  • Safe Transport Victoria
    Senior Marketing Communications Manager
    Safe Transport Victoria
    Saint Kilda West, Vic, Au
  • Safe Transport Victoria
    Senior Advisor, Communications And Engagement
    Safe Transport Victoria Jan 2024 - Present
    Melbourne, Victoria, Australia
    As the Senior Advisor for the Communications and Engagement area, I lead a diverse and talented group of teams - BeSci, Campaigns, and Education - to develop and implement innovative strategies that effectively reach our customers and enhance safety outcomes. With a passion for leveraging technology and forward-thinking approaches, I take pride in driving behavior change through engaging, educational, and cutting-edge communication initiatives. My focus is on fostering collaboration and creativity to design impactful solutions that make a difference in people's lives.
  • Safe Transport Victoria
    Senior Marketing Communications Manager
    Safe Transport Victoria Jan 2021 - Present
    Melbourne, Victoria, Australia
  • Citipower And Powercor
    Digital Campaign Advisor
    Citipower And Powercor May 2020 - Dec 2020
    Melbourne, Victoria, Australia
    Powercor and CitiPower are Victoria’s largest electricity suppliers, delivering electricity to over 1.1 million residential households and commercial customers across Victoria​.• Overseeing the social media strategy, content, and social community• Responsible for new company website build - due 2020• Reporting - social media metrics - generating insights from social media listening for use in digitalcampaigns• Overseeing cross-channel digital campaigns to deliver end-user energy advice for customers
  • Spoke Phone
    Social Media & Digital Content Specialist
    Spoke Phone Mar 2020 - May 2020
    New Zealand
    Spoke Phone is a New Zealand start-up having great success with an app that allows a smartphone to be used in the same way as a company desk phone. Their product is for mobile employees having high-value or high-risk conversations in the field.• Social media postings to increase brand awareness and sales• Executed multiple LinkedIn campaigns, marketing specific product aspects to various customer groups in NZ and Australia• Ran social media training sessions for the Spoke Phone team on how to best use social media to increase sales• Researched and wrote blogs and website copy
  • Datacom
    Digital Marketing Specialist
    Datacom Jun 2019 - Jan 2020
    Melbourne, Australia
    Key stakeholder manager and IA researcher for Datacom's company website rebuild - this is a 1.2 billion dollar company with offices across five different counties, comprising of 14 different business units and 44 market offerings.• Built new careers website for Datacom on Adobe Experience Manager resulting in 2388 new users in its first month and an increase of 76% completed job applications• Project managed and produced 4x professional recruitment videos to enhance Datacom's market presence and brand them as an employer of choice• Produced and submitted monthly reports to internal leadership team outlining progress against KPI objectives• Developed paid social media campaigns on diverse social media platforms achieving an average CTR of 1.8%
  • Datacom
    Head Of Social Media And Analytics
    Datacom Nov 2018 - Jun 2019
    Auckland, New Zealand
    Developed Datacom's social media strategy to support their aggressive strategic recruitment aims - my campaigns resulted in over 3000 complete job applications in 6 months and an increase in traffic of 76% to our careers website.• Worked closely with over 10 departments to create social media campaigns to boost their market presence and sales. This increased engagement on the Datacom LinkedIn page by 346% and saw 8860 new followers in 12 months• Managed full-cycle online marketing strategies for partners including Google, Microsoft and Dell including managing third-party agencies and reporting back to stakeholders• Commended by LinkedIn Australia for one of the largest lead generation campaigns on LinkedIn - 1650 job applications generated with AUD 60,000 spend• Implemented company-wide social media monitoring tool, Social Studio, enabling multiple departments to access bespoke insights for their team• Maintained expert-level skills in digital platforms such as LinkedIn Campaign Manager, FacebookAds Manager, Twitter Ads Manager and Social Studio
  • Matchstick Dating
    Founder And Ceo
    Matchstick Dating Jun 2016 - Jan 2020
    Auckland, New Zealand
    I help men and women put their best foot forward in the online dating world! We offer photoshoots, bio writing and practical tips on how to date successfully. Matchstick Dating was featured regularly in the media on TVNZ's breakfast show and NewstalkZB and I am the go-to girl on dating advice for Kiwis. We also organise events such as singles dinner parties and themed nights.
  • Commission For Financial Capability
    Social Media Manager
    Commission For Financial Capability Nov 2017 - Nov 2018
    Auckland, New Zealand
    Curated and segmented social media content across nine platforms to increase engagement and channel growth resulting in 108,664 daily Sorted Facebook consumptions and 41,661 daily CFFC Facebook consumptions in 2018• Planned and implemented a social media video marketing plan to increase awareness of retirement villages and their associated risks. The Facebook Live I ran on this was broadcast on the NZ Herald website and drove over 10,000 engaged online viewers• Created videos and managed two YouTube channels to strengthen the Sorted and CFFC brand 
 resulting in 154,000 YouTube views of CFFC videos in 2018• Managed an annual social media budget over NZD 100,000 and reported monthly to the Minister of Finance on set targets
  • Deloitte New Zealand
    Senior Advisor - Social Media And Digital Marketing
    Deloitte New Zealand Apr 2015 - Nov 2017
    Auckland, New Zealand
    Planed, curated and published daily social media content across five platforms to increase Deloitte's brand awareness, drive recruitment efforts and deliver leads.• Oversaw development and content for new Deloitte Private website resulting in 15% more leads from improved page content, keyword relevancy and branding• Wrote weekly EDM content and blogs to increase engagement with Deloitte Private customers - open rates increased 17% and readership on blog increased by 32%• Boosted Deloitte's Twitter page with 15,500 new followers in two years after publishing more 
 relevant and frequent content. Trended on Twitter for the 2017 Fast 50 event.• Key speaker at 2017 New Zealand Social Media Forum on 'The challenges of marketing a profes- sional services brand'• Ran Deloitte's Alumni programme for over 3000 members, setting up a dedicated LinkedIn group and writing compelling bi-monthly e-newsletters.
  • Digitaslbi Denmark
    Social Media Content Manager
    Digitaslbi Denmark Nov 2012 - Nov 2014
    Copenhagen Area, Denmark
    I created cutting-edge social media content across a host of online platforms for the world’s largest shipping company, Maersk Group. I implemented global strategies to position Maersk as one of the most dynamic B2B companies on social media and generated over two million Facebook followers during my time there.•Curated content for over 16 social media platforms on a daily basis for brands including Maersk Group, Maersk Oil, APM Terminals, Widex, Contour Design and ISS• Drove brand awareness, sales and recruitment targets with KPIs as set by clients• Worked with strategist to develop exceptional branded content that increased Maersk’s Facebookcommunity from 500,000 followers to two million over two years• Created all collateral for a global influencer marketing campaign for Maersk Oil for release of 'Quest for Oil' video game. Resulted in being featured on CNBC News, Sky News and Forbes Magazine.• Praised for my innovative B2B social content that was mentioned in Econsultancy, Kissmetrics, B2BMarketing Insider and Epic Content Marketing (page 307)• Worked with clients on social media during risk management during crises and events that impactedtheir sales and supply chains
  • Momentum Media Pty Ltd
    Financial Journalist
    Momentum Media Pty Ltd Mar 2012 - Sep 2012
    Sydney, Australia
    Researched, wrote and edited stories for The Adviser for both print and digital channels that reached over 45,000 readers each month,• Organised material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards• Editor for 'Advise Her' - a quarterly publication for women in the mortgage broking industry. I was the first journalist at the magazine to feature a member of government in this - Penny Wong.• Increased the online presence of The Adviser to engage with readers and strengthen sponsor 
 relationships
  • The Copenhagen Post
    Journalist
    The Copenhagen Post Aug 2011 - Jan 2012
    Copenhagen Area, Denmark
    I was a junior reporter for Denmark’s only English-language newspaper with a readership of around 30,000. I reported on issues such as facilities for the city’s drug addicts and foreigners integrating into Danish companies. My biggest achievement there was my column 'Dating the Danes' that I wrote for two years that consistently rated in the top five most read pieces in the paper.
  • Nzme.
    Radio Journalist
    Nzme. Jan 2010 - Jul 2010
    Taranaki, Wanganui & Manawatu, New Zealand
    This was a sole-charge reporting role where I sourced, wrote and presented hourly news for two New Zealand regions on NewstalksZB. I frequently filed stories for the national network and created a weekly film review that generated an extra income source for the network.

Emily Mclean Skills

Social Media Social Media Marketing News Writing Social Networking Proofreading Creative Writing Journalism Editing Writing Online Publishing Freelance Writing Content Strategy Copywriting Editorial Reviews Storytelling Presenter Seo Broadcast Television Online Marketing Marketing Online Communications Blogging B2b Marketing Corporate Branding Branding And Identity Brand Development Marketing Communications Digital Media Website Updating Small Business Marketing Linkedin Marketing User Experience Digital Strategy Social Media Training Writing For The Web Social Media Blogging Radio Broadcasting B2b Speech Writing Search Engine Optimization

Emily Mclean Education Details

Frequently Asked Questions about Emily Mclean

What company does Emily Mclean work for?

Emily Mclean works for Safe Transport Victoria

What is Emily Mclean's role at the current company?

Emily Mclean's current role is Senior Marketing Communications Manager.

What is Emily Mclean's email address?

Emily Mclean's email address is em****@****ive.com

What schools did Emily Mclean attend?

Emily Mclean attended Cpit (Christchurch Polytechnic Institute Of Technology), University Of Otago, Rangi Ruru Girls'​ School.

What are some of Emily Mclean's interests?

Emily Mclean has interest in Children, Blogging, Languages, Running, Travel, Movies.

What skills is Emily Mclean known for?

Emily Mclean has skills like Social Media, Social Media Marketing, News Writing, Social Networking, Proofreading, Creative Writing, Journalism, Editing, Writing, Online Publishing, Freelance Writing, Content Strategy.

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