Emily Mclean Email & Phone Number

Saint Kilda West, Vic, Au

Saint Kilda West, Vic, Au

Melbourne, Victoria, Australia

As the Senior Advisor for the Communications and Engagement area, I lead a diverse and talented group of teams - BeSci, Campaigns, and Education - to develop and implement innovative strategies that effectively reach our customers and enhance safety outcomes. With a passion for leveraging technology and forward-thinking approaches, I take pride in driving behavior change through engaging, educational, and cutting-edge communication initiatives. My focus is on fostering collaboration and creativity to design impactful solutions that make a difference in people's lives.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Powercor and CitiPower are Victoria’s largest electricity suppliers, delivering electricity to over 1.1 million residential households and commercial customers across Victoria​.• Overseeing the social media strategy, content, and social community• Responsible for new company website build - due 2020• Reporting - social media metrics - generating insights from social media listening for use in digitalcampaigns• Overseeing cross-channel digital campaigns to deliver end-user energy advice for customers

New Zealand

Spoke Phone is a New Zealand start-up having great success with an app that allows a smartphone to be used in the same way as a company desk phone. Their product is for mobile employees having high-value or high-risk conversations in the field.• Social media postings to increase brand awareness and sales• Executed multiple LinkedIn campaigns, marketing specific product aspects to various customer groups in NZ and Australia• Ran social media training sessions for the Spoke Phone team on how to best use social media to increase sales• Researched and wrote blogs and website copy

Melbourne, Australia

Key stakeholder manager and IA researcher for Datacom's company website rebuild - this is a 1.2 billion dollar company with offices across five different counties, comprising of 14 different business units and 44 market offerings.• Built new careers website for Datacom on Adobe Experience Manager resulting in 2388 new users in its first month and an increase of 76% completed job applications• Project managed and produced 4x professional recruitment videos to enhance Datacom's market presence and brand them as an employer of choice• Produced and submitted monthly reports to internal leadership team outlining progress against KPI objectives• Developed paid social media campaigns on diverse social media platforms achieving an average CTR of 1.8%

Auckland, New Zealand

Developed Datacom's social media strategy to support their aggressive strategic recruitment aims - my campaigns resulted in over 3000 complete job applications in 6 months and an increase in traffic of 76% to our careers website.• Worked closely with over 10 departments to create social media campaigns to boost their market presence and sales. This increased engagement on the Datacom LinkedIn page by 346% and saw 8860 new followers in 12 months• Managed full-cycle online marketing strategies for partners including Google, Microsoft and Dell including managing third-party agencies and reporting back to stakeholders• Commended by LinkedIn Australia for one of the largest lead generation campaigns on LinkedIn - 1650 job applications generated with AUD 60,000 spend• Implemented company-wide social media monitoring tool, Social Studio, enabling multiple departments to access bespoke insights for their team• Maintained expert-level skills in digital platforms such as LinkedIn Campaign Manager, FacebookAds Manager, Twitter Ads Manager and Social Studio

Auckland, New Zealand

I help men and women put their best foot forward in the online dating world! We offer photoshoots, bio writing and practical tips on how to date successfully. Matchstick Dating was featured regularly in the media on TVNZ's breakfast show and NewstalkZB and I am the go-to girl on dating advice for Kiwis. We also organise events such as singles dinner parties and themed nights.

Auckland, New Zealand

Curated and segmented social media content across nine platforms to increase engagement and channel growth resulting in 108,664 daily Sorted Facebook consumptions and 41,661 daily CFFC Facebook consumptions in 2018• Planned and implemented a social media video marketing plan to increase awareness of retirement villages and their associated risks. The Facebook Live I ran on this was broadcast on the NZ Herald website and drove over 10,000 engaged online viewers• Created videos and managed two YouTube channels to strengthen the Sorted and CFFC brand resulting in 154,000 YouTube views of CFFC videos in 2018• Managed an annual social media budget over NZD 100,000 and reported monthly to the Minister of Finance on set targets

Auckland, New Zealand

Planed, curated and published daily social media content across five platforms to increase Deloitte's brand awareness, drive recruitment efforts and deliver leads.• Oversaw development and content for new Deloitte Private website resulting in 15% more leads from improved page content, keyword relevancy and branding• Wrote weekly EDM content and blogs to increase engagement with Deloitte Private customers - open rates increased 17% and readership on blog increased by 32%• Boosted Deloitte's Twitter page with 15,500 new followers in two years after publishing more relevant and frequent content. Trended on Twitter for the 2017 Fast 50 event.• Key speaker at 2017 New Zealand Social Media Forum on 'The challenges of marketing a profes- sional services brand'• Ran Deloitte's Alumni programme for over 3000 members, setting up a dedicated LinkedIn group and writing compelling bi-monthly e-newsletters.

Copenhagen Area, Denmark

I created cutting-edge social media content across a host of online platforms for the world’s largest shipping company, Maersk Group. I implemented global strategies to position Maersk as one of the most dynamic B2B companies on social media and generated over two million Facebook followers during my time there.•Curated content for over 16 social media platforms on a daily basis for brands including Maersk Group, Maersk Oil, APM Terminals, Widex, Contour Design and ISS• Drove brand awareness, sales and recruitment targets with KPIs as set by clients• Worked with strategist to develop exceptional branded content that increased Maersk’s Facebookcommunity from 500,000 followers to two million over two years• Created all collateral for a global influencer marketing campaign for Maersk Oil for release of 'Quest for Oil' video game. Resulted in being featured on CNBC News, Sky News and Forbes Magazine.• Praised for my innovative B2B social content that was mentioned in Econsultancy, Kissmetrics, B2BMarketing Insider and Epic Content Marketing (page 307)• Worked with clients on social media during risk management during crises and events that impactedtheir sales and supply chains

Sydney, Australia

Researched, wrote and edited stories for The Adviser for both print and digital channels that reached over 45,000 readers each month,• Organised material, determined area of emphasis, and wrote stories according to prescribed editorial style and format standards• Editor for 'Advise Her' - a quarterly publication for women in the mortgage broking industry. I was the first journalist at the magazine to feature a member of government in this - Penny Wong.• Increased the online presence of The Adviser to engage with readers and strengthen sponsor relationships

Copenhagen Area, Denmark

I was a junior reporter for Denmark’s only English-language newspaper with a readership of around 30,000. I reported on issues such as facilities for the city’s drug addicts and foreigners integrating into Danish companies. My biggest achievement there was my column 'Dating the Danes' that I wrote for two years that consistently rated in the top five most read pieces in the paper.

Taranaki, Wanganui & Manawatu, New Zealand

This was a sole-charge reporting role where I sourced, wrote and presented hourly news for two New Zealand regions on NewstalksZB. I frequently filed stories for the national network and created a weekly film review that generated an extra income source for the network.

Bachelor Of Broadcasting Communications, Communication, Journalism, And Related Programs

Bachelor'S Degree, Law

Law, Arts

Education record

Activities and Societies: Netball, Drama