Emily Mclintock Email & Phone Number

New York City Metropolitan Area

New York, United States

New York, New York, United States

New York, Ny

New York

Oversee all B2B and B2C marketing efforts for Latina, Latina.com and TheLatinKitchen.com. Duties include conceiving, developing, pitching, executing dynamic integrated marketing programs across multiple platforms - print, digital, social, mobile, experiential - that engage the acculturated Latina and speak to her in-culture. Extensive experience in branded content campaigns (print, digital and social), monetizing social media platforms, multi-media franchise development, branded video production, mobile marketing, syndicated and primary research and event marketing. Campaign management from pre-sale to post-sale, working with creative, content, product team, sales and ad operations. Oversee social media of Latina.com.Contributing writer for TheLatinKitchen.com.

Working on corporate brand marketing efforts for the Wall Street Journal brands supporting all departments including integrated marketing, WSJ.com, WSJ. Custom Studios, News Corp NewFronts, trade partnerships.

New York City

New York City

•Managed all strategic, multi-channel, integrated marketing efforts for national advertisers targeting the local luxury market. Responsibilities included overseeing marketing strategy, developing customized and creative marketing solutions from inception to execution to post-campaign analysis, corporate branding and sales materials, development of national marketing platforms, in-book special sections, native advertising/branded content campaigns and sponsorship sales•Oversaw all digital marketing efforts focused on monetization of web properties including branded content, native advertising campaigns, content strategy, branded video creation and social media programming. Responsible for increasing digital revenue by 50% •Developed first to market digital magazine for Ocean Drive’s annual Swim Guide special issue•Conceptualized and executed multi-market program for largest’s advertiser that increased revenue +25% to over $1.25M•Established new partnerships with other synergistic organizations & brands in the luxury space bringing unique opportunities to advertisers and provide strategic brand exposure to the affluent audience. Examples include: Find. Eat. Drink., Friends of the Louvre, Charitybuzz, Lincoln Center and the James Beard Foundation•Managed team of five including creative services and integrated marketing

-Oversaw print and digital marketing, promotions, events and trade activity of the 7 consumer titles and digital properties (Life&Style, In Touch, Woman’s World, First for Women, Twist, M & J-14 magazines)-In charge of forging new print & new media partnerships for all titles designed to create new opportunities and drive revenue for the titles, including Universal Music, Warner Bros., Drugstore.com, Wag.com, Gloss Media -Oversaw all digital marketing programs for all titles that include social, mobile, email, sweepstakes/contests, minisites and online media-Planned and executed marquee marketing events including J-14’s InTune teen concert at Hard Rock Café in NYC, and In Touch’s Icons + Idols post VMA party in Los Angeles-Developed all corporate marketing and individual title’s branding and sales materials

-Launched title in marketplace and oversaw all marketing and branding activities-Worked alongside publisher to manage the new magazine brand with all Time Inc. departments: consumer marketing, digital, PR, editorial, research, finance, integrated marketing and creative services -Developed all marketing and sales materials for the brand including general presentation, sell sheets, media kit and branding pieces-Worked with Time Inc. research & insights team on the publication’s exclusively commissioned GfK Roper research study including crafting presentation, manage unveiling event & industry road show-Worked on the first-ever StyleWatch CEO Retail Summit targeting industry executives, focusing on consumer spending trends and retail strategies in the new economic environment-Worked with the integrated marketing and digital marketing team on the brand’s marketing programming-StyleWatch was named Ad Age “Magazine of the Year” on the 2010 A-List, Adweek Hot List in 2009 and 2010 and Ad Age A-List 2008 based on vitality and growth of business

·Centralized and oversaw national and local marketing, promotion and event efforts for Niche Media regional titles (Gotham, Hamptons, LA Confidential, Aspen Peak, Capitol File and Boston Common)·Responsible for managing event marketing team of nine (five in New York - including art director and four in outside offices)·Developed and sold sponsorship strategies to luxury brands to the marquee events driving over $500,000 in revenue·Leveraged the company's unique celebrity access exclusive relationships to develop events that generate revenue, press and marketing opportunities·Worked with PR firm on event press and tracking impressions for post-event sales tools·Worked with CEO on managing the launch of Michigan Avenue magazine in Chicago market including developing media kit and promotional materials, in-book advertising campaign and media blitz·Managed image and design on in-book sections, sell sheets, media kit, business cards, proposals and all corporate branding efforts

·Managed merchandising team (staff of four) on all advertising categories including proposals, execution of programs, development of special sections and comps and planning high-profile, marquee events·Played a key role in the formation and restructuring of Bride's Magazine into the Condé Nast Bridal Group after acquisition of Modern Bride magazine in 2002·Developed strategic integrated print and online marketing packages that broke business from Cartier, Barneys New York, Pontiac, Ford, L'Oreal and Absolut·Developed the magazine’s first-ever mobile media marketing program allowing readers to shop the pages from their cell phones·Developed strategic partnerships/programs with record labels, movie premieres & DVD releases, retailers, book publishers and philanthropic organizations·Maximized magazine's signature event to generate over $1 million in incremental business·Awarded Marketer of the Year in 2002 & 2005 and MVP of Marketing in 2003

•Responsible for developing and executing all merchandising programs retail, tabletop and registry categories – one of the magazine’s largest growth categories •Oversaw key Federated event partnership that includes over 60 retail events across the nation •Responsible for developing first-ever drugstore program with Walgreens including all sales materials, custom proposals and execution of multi-advertiser program

·Developed and executed all merchandising programs and events for prestige beauty and fashion categories·Media trained and appeared on television in conjunction with events and promotions in multiple markets·Worked on major nationwide retail programs at Bloomingdale's and May Company for beauty and fashion advertisers

·In charge of development & execution all merchandising programs and events for the prestige fashion and beauty advertisers.·Media appearances - TV, Radio and In-book

Dallas, Tx

·Launched the new line from Calvin Klein in the Southern territory·Liaison between New York showroom and all key retailers such as Saks Fifth Avenue, Dillard's, Macy's and Nordstrom·Managed brand in-market via promotion, servicing buyers and local retailers, in-store merchandising,competitive analysis

Bachelor Of Science, Fashion Merchandising And Marketing

Activities and Societies: •Chi Omega Sorority •Dean’s List •Awarded “Alumni of the Year” by Department of Education in 2004

Education record