Manages the creation of the following types of content for various clients: blog posts, website pages, eBooks, whitepapers, email, advertisements and social media communications. Defines voice and tone and creates content guidelines for various clients. Manages and improves content creation processes. Interviews clients and industry experts for specialized content. Works with internal team to define client’s target personas and the type of content that would work well for each stage. Designs content marketing strategies and sets short-term, quantitative goals. Develops editorial calendars, delegates tasks and ensures deadlines are met. Inspires team members to tell better stories and create more engaging content. Optimizes previously published content with a data-informed mindset. Analyzes content and works with internal teams to create starts, stops and continues for client's marketing. Creates a feedback loop that includes clients, internal team members, website visitors and industry professionals. Works with internal team to create better content for The DSM Group’s website and other marketing channels.

Strategized content deliverables to develop intriguing brand voice and recognition for various clientele. Curated and managed all content for various blogs and social media accounts. Implemented customer engagement strategies through all available online platforms. Wrote and revised copy for all marketing and advertising efforts.

Collaborated with in-house digital, production and creative teams to develop digital content for complete website redesign. Provided updated copy for all web pages and implemented strategies to create an engaging online user experience. Wrote and revised copy for digital marketing and advertising efforts. Helped to develop new, innovative brand voice that aligns with business goals.

Oversaw content marketing and customer engagement in the Marketing & Public Relations department. Curated content for Kleinfeld blog, customer-facing marketing campaigns and in-store sales and marketing documents.

Reorganized, revised and rewrote web copy for diverse clientele. Reviewed content, edits for conciseness and clarity and finalized text to be uploaded on web pages to work hand-in-hand with Search Engine Optimization.

Won the Global Education Market Solutions Director’s Award for identifying opportunities for the new model of outsourcing specialized titles. Organized and attended conferences with the product team to assist with customer interface, sales and administrative tasks. Provided sales and marketing teams with up-to-date title information. Managed new team members and their training with internal platforms, solutions, processes and procedures. Updated cost information, prepared manuscripts and financials, and routed titles for approval through all stages of pre-production and production. Worked with editor to set-up development schedules, tracked invoices/vouchers and managed editor's schedule. Handled oral and written communication with authors, reviewers, vendors, freelancers in support of editor's work. Conducted training with outside vendors on internal processes. Managed and reviewed outside vendor and freelance work. Managed review process of all acquired manuscripts.

Internship: Read and edited manuscripts acquired for children's books. Assisted imprint publisher and department editors with editorial assistant duties. Gained a basic understanding of the process from manuscript acquisition to finished book. Provided clerical and administrative assistance.

Revised and wrote web content for NYU Student Affairs web site. Organized and assisted with Student Affair-related events. Calculated and executed Student Group Reimbursements. Performed data entry and provided clerical and administrative assistance. Built a new platform and layout for the Office of Student Affairs website content: events, news, etc.

Organized, wrote and edited specific literature for scholarship contributors and recipients at the University of Delaware. Aided in organizing student events for scholarship recipients. Conducted interviews and wrote reviews of scholarships for online University newspaper.

Interfaced and assisted clients seeking an upscale and accommodating bridal-gown shopping experience. Organized and recorded individual sales. Assisted with non-English speaking clients. Recognized as Outstanding Associate based upon client feedback and management recognition.

Aided Spanish-speaking clients and assisted with translations for follow up orders and billing. Responsible for data input. Created follow up systems for shipping and billing orders which resulted in reduction of invoicing cycle time.

Responsible for entering candidate profile information into database. Established and maintained contact with candidates for interview schedule coordination.