Direct-to-consumer division providing monthly subscription for going to events.Led marketing strategy & execution with multimillion-dollar budget and team of 4 people. • Developed and executed localized go-to-market strategies for entering 5 new geographic markets, increasing the number of subscribers by 9x in 2 years.• Served as the marketing stakeholder within INWEGO’s cross-functional leadership team, representing the voice of the customer to influence business and product direction.• Accelerated email and push strategy by consolidating from 4 platforms to 1 and introducing dynamic personalization and data-driven segmentation. Optimizations led to 20%+ DAU/MAU, exceeding industry benchmarks, and decreased monthly churn rate by 2 percentage points YoY in 3 most mature markets.• Implemented data-driven marketing approach focused on experimentation and A/B testing. Free trial A/B test led to a 6x increase in acquisition and doubled revenue.• Managed and diversified all paid media across social, search, display, radio, OOH, podcast and influencers. Increased acquisition by 200% in underperforming market through new paid channel investment.• Created single customer view, unifying user activity across app, web, backend, email and push, which became the foundation for company-wide reporting, delivered monthly to leadership and the Board.• Positioned brand to directly align with customers’ needs and complement product, resulting in 35% of monthly memberships coming from referrals, and 20% of members sharing 1+ referral link each month.

Mobile tech company transforming how fans attend live events. Acquired by Cox Enterprises for $200M+.Led CRM and retention strategies, driving conversion and repeat purchase, and managed one direct report. Implemented strategy and messaging across MLB, NBA, NHL, NFL, NCAA and Live Nation programs.• Vetted, negotiated and launched a new email marketing tool, Salesforce Marketing Cloud (SFMC).• Developed and deployed new automated and blast email campaigns including a welcome series and post-purchase surveys. Leveraged AMPscript, SFMC’s dynamic scripting language, in all campaigns, reducing dependencies on engineering team and manual email creation efforts.• Built first SMS strategy from the ground up, and took over management of the channel, Experience’s #1 channel for revenue generation, driving 40% of all sales.• Spearheaded audit of SMS practices, identifying and implementing opportunities for increased efficiencies, and ultimately reduced annual SMS cost by 30%.• Learned (self-taught) SQL to drive CRM reporting, analysis, segmentation, and optimization.

Clients Include: Sprite, Coca-Cola, Coke Zero, NBC Sports, NCAA, AT&T, NETGEAR, Kellogg's, Aflac, Pantech Mobile, Southwest Greens• Worked with cross-functional teams to develop digital and social media strategies and managed two direct reports. Planned, executed, and reported against social media advertising across Twitter and Facebook.• Led Sprite’s social media strategy with an audience of over 17M, targeting multicultural teens. Drove 51M+ brand impressions with Twitter Promoted Trend for Sprite’s NBA All-Star sponsorship.• Spearheaded social media program for NBC’s Sunday Night Football Bus, engaging 66 social influencers and NFL super fans across the season, and chronicling the SNF Bus journey through SNF’s social and digital platforms.

Account Coordinator on the Kellogg's account team.• Supported bi-monthly Snackpicks.com mom blogger engagement, content development, and execution for mom-targeted website and newsletter.• Led Kellogg’s NASCAR Racing program including creative process, website development, social outreach through sponsor brands, and a video production session with driver Carl Edwards.• Built Snackpicks.com content in the CQ5 content management system, assisting with a website redesign, migration to mobile-aware platform, and ongoing SEO.

• Created and monitored itineraries for clients attending the 2011 Super Bowl to ensure their attendance at media broadcasts, guest appearances, and sponsored parties• Developed and managed interview schedules for nine clients entering the 2011 NFL Draft• Organized PR opportunities in in the hometowns and college towns for clients prior to the NFL Draft to generate interest from NFL teams• Brainstormed potential media options for an NFL client’s charity billiards tournament

Assisted corporate marketing team on the Kellogg's account.• Developed semi-monthly competitive analysis for client’s website including social media monitoring, consumer engagement analysis, and in-depth measurement and analysis about competitors’ websites and campaigns• Researched potential endorsement opportunities to expand client's brand presence and relevancy• Created a comprehensive spreadsheet of the client's existing online content for the transition to a new content management system

• Developed and analyzed data from editorial calendars to identify upcoming PR opportunities for clients• Built media lists for current and potential clients to support existing marketing tactics• Drafted press releases, media alerts, and other marketing materials