Worked with the founder to establish a creative plan for the company and recruit project partners. Currently in the midst of rebranding the company and redesigning the company website with UX research and improvements.

Designed campaign rollout assets for digital and on-ground shopper channels in Australia and New Zealand.Clients: Coca Cola (Coke, Sprite, Fanta, Schweppes), Haleon (Panadol), LION (Hahn, XXXX), Pernod Ricard

✩ Gold — MARKies Awards 2022✩ Juror for Crowbar Awards 2020 & 2021 — BrandingClients: Abbott (Ensure, Similac Mum), HSBC, J&J (Aveeno Baby, Johnson's Baby, Listerine), Shiseido, Treasury Wine Estates (Maison de Grand Esprit, Penfolds, Wolf Blass)

✩ Picked up various awards from London International Awards (LIA), Clio Health, Spikes Asia, AD STARS, as well as a shortlist in Cannes Lions and D&AD– Conceptualised, developed and executed integrated regional marketing campaigns, from analysing the brief to final artwork delivery– Designed digital and print ads, developed storyboards, created brand identities and logos along with respective guidelines– Directed video editors, animators, photographers, videographers, illustrators, developers, printers, music producers, voiceover talents, actors, prop makers, UX/UI and web developers– Wrote copy for presentation decks, concept boards, headlines, taglines, call-to-action messages, programme names– Created social media accounts for McCann Health Singapore and managed contentClients: Abbott, Alcon, Amgen, Astellas, Eisai, GSK, J&J, Mundipharma, Nestlé, Roche, Singapore Red Cross, Smile Asia

✩ Gold in Young Spikes Integrated Competition 2016

Designed posters, brochures, banners, logos, brand guidelines, and corporate stationery.Clients: Angliss, Marina Bay Sands, Merck, Singapore Management University, Toyota