Emily Minardi

Emily Minardi Email and Phone Number

Senior Marketing Director,Consumer Experience Enablement @ Kellanova
Emily Minardi's Location
United States, United States
Emily Minardi's Contact Details
About Emily Minardi

Accomplished creative marketing leader and master brand builder with 12+ years of success delivering aggressive growth for the world’s most visible brands. Drives revenue through collaborative leadership, breakthrough marketing, and customer-first business planning. Sets an inspiring vision and delivers strong execution. Takes ownership of brands, leads agencies, and directs cross-functional teams. Excels at building rapport and cultivating strong agency partnerships. Transformational leader who creates a culture of accountability and high performance. Ability to see the big picture, simplify, and set clear direction. Partners with teams to deliver a seamless shopper experience. Motivates teams through consistent coaching, training, and development. Tenacious, resilient, and well respected at all levels. Areas of Expertise:CPG Marketing, Brand Building, Driving Sales, Strategy, Integrated Marketing, Consumer Insight, Brand Equity, Customer Experience, Shopper Marketing, Product Launch, Simplification, Innovation and Cross-Functional Leadership

Emily Minardi's Current Company Details
Kellanova

Kellanova

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Senior Marketing Director,Consumer Experience Enablement
Emily Minardi Work Experience Details
  • Kellanova
    Senior Director Of Marketing
    Kellanova Oct 2023 - Present
    Chicago, Il, Us
    Senior Director of Consumer Experience Enablement
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  • Kellogg Company
    Senior Director Of Marketing
    Kellogg Company Jul 2023 - Oct 2023
    Battle Creek, Michigan, Us
    Leading Digital Consumer Experience, Media Strategy, Consumer Affairs, and Marketing Competency/L&D for Kellogg's.
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  • Kellogg Company
    Senior Marketing Director, Integrated Marketing, Away From Home
    Kellogg Company Feb 2021 - Aug 2023
    Battle Creek, Michigan, Us
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  • Kellogg Company
    Sales Lead, Portable Wholesome Snacks, Kroger Team
    Kellogg Company Apr 2019 - Feb 2021
    Battle Creek, Michigan, Us
    Sales lead for the Portable Wholesome Snacks category at the Kellogg Company, responsible for Kroger retail account.
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  • Kellogg Company
    Marketing Director, Rice Krispies Treats
    Kellogg Company Nov 2018 - Apr 2019
    Battle Creek, Michigan, Us
    Transforming the Rice Krispies Treats business, including ownership of all commercial and innovation strategy and plans; creates business plans, devises brand strategies, and executes brand plans that deliver aggressive growth. Pioneering a disruptive consumer campaign to win at the shelf; delivers robust storytelling, retailer strategy, and internal buy in; manages supply planning and demand planning. Achieving consistent growth behind new marketing campaign, including TV copy, strong paid social campaign, and breakthrough PR. Enhancing consumer experience via updated packaging with customizable write-on wrappers that improves shop-ability and garners more positive brand associations. Recipient of the David Ogilvy Award – Changing Consumer Behavior, Gold Level.
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  • Kellogg Company
    Associate Marketing Director, Rice Krispies Treats
    Kellogg Company Aug 2017 - Nov 2018
    Battle Creek, Michigan, Us
    Delivered 2 years of breakthrough growth on Rice Krispies Treats. Achieved consistent growth behind new marketing campaign, including TV copy, strong paid social campaign, and breakthrough PR. Enhanced consumer experience via updated packaging with customizable write-on wrappers that improves shop-ability and garners more positive brand associations. Recipient of the David Ogilvy Award – Changing Consumer Behavior, Gold Level.
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  • Kellogg Company
    Senior Brand Manager, Special K Wholesome Snacks
    Kellogg Company Jun 2015 - Aug 2017
    Battle Creek, Michigan, Us
    Turned around the Special K and Rice Krispies Treats Wholesome Snacks businesses.Special K: Devised a radical brand relevance strategy with internal buy-in. Transformed brand. Rice Krispies Treats: Created a long-term growth strategy; designed a new consumer-facing campaign from idea to execution. Partnered with agency to design agile digital marketing plans that leveraged the latest in advanced targeting capability. Managed and developed two direct reports.
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  • Kellogg Company
    Senior Brand Manager, Crackers Portfolio
    Kellogg Company Jun 2014 - Dec 2014
    Battle Creek, Michigan, Us
    Devised and delivered the first-ever portfolio strategy for the $900 million+ portfolio of accompaniment crackers (Club, Townhouse, Carr’s, Toasteds and Austin). Led creative for new Club and Town House campaigns, including a focaccia cracker print with high-scoring print creative (+6 on brand buy next) and Club creative with above normal persuasion scores. Managed and developed two direct reports.
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  • Kellogg Company
    Brand Manager, Rice Krispies/Corn Pops And Otg
    Kellogg Company May 2013 - Jun 2014
    Battle Creek, Michigan, Us
    Led strategy for Rice Krispies brand, including creating volume-building marketing plan, including developing new campaign assets across digital, print, PR and social. Architected and executed the OTG strategy for cereal, including design and launch of four new cereal pouch SKUs and the initial design of three follow-up SKUs. Promoted early due to exceeding all expectations as Brand Manager.
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  • Procter & Gamble
    Brand Manager, Hair Care Portfolio
    Procter & Gamble Oct 2010 - Jul 2012
    Cincinnati, Ohio, Us
    Led diverse hair care portfolio; introduced portfolio communications and trade planning to five hair care brands, managed club and e-commerce channel growth, and drove P&G beauty scale content platform. Delivered two consecutive years of volume share growth and launched pump bottles into club channel. Devised e-commerce strategy and created all hair care channel content; recognized by Amazon.com for the best P&G category content. Oversaw P&G beauty content, including a P&G female beauty magazine distributed to 4.4 million households. Managed and developed three direct reports.
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  • Procter & Gamble
    Associate Brand Manager, Head & Shoulders
    Procter & Gamble Jun 2006 - Oct 2010
    Cincinnati, Ohio, Us
    Managed many aspects of the Head & Shoulders (H&S) business, including creating strategy, in-store marketing, media, total brand budget, business review, and two brand planning cycles. Drove incremental sales through digital-led creative planning, insight-driven creative, and process improvement. Delivered successful line extension launch, brand ROI increase of 25%, and the first-ever launch of content syndication. Created the “7 Benefits” brand campaign for female H&S. Led H&S brand strategy for FY 2009 and FY 2010, including customer/trade plans and total budget.
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  • Kraft Foods Group
    Associate Brand Manager, Oscar Mayer
    Kraft Foods Group May 2005 - Jun 2006
    Chicago, Il, Us
    Led growth channel planning for the Oscar Mayer channels business; launched two new SKUs per month, delivered detailed and accurate forecasting, and devised sales strategy to gain new distribution. Oversaw Breakfast Meats portfolio redesign; authored the creative design brief, managed relationship with external design agency, oversaw budget, and implemented new design across 13 SKUs. Managed the Louis Rich Turkey Bacon business; forecasted 2006 volume, oversaw changes, proposed branding strategy (Louis Rich to Oscar Mayer), and contracted use of the American Culinary Institute’s Chefs Best seal.
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  • Bloomington Brands Llc
    Marketing Associate
    Bloomington Brands Llc Mar 2004 - May 2005
    Bloomington, Indiana, Us
    Selected as on-campus ABM for $12 million Scott’s plant food brand, Osmocote. Delivered brand repositioning, market research, and strategies that increased distribution.
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  • Ethicon, Inc.
    Marketing Summer Intern
    Ethicon, Inc. May 2004 - Aug 2004
    Raritan, Nj, Us
    Led strategic analysis of current customer base and competitive environment, including perceptual map of Endo-Surgery Institute (ESI) in the professional education industry.
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  • Bank Of America
    Assistant Vice President, Change Consultant
    Bank Of America Mar 2002 - Jul 2003
    Charlotte, Nc, Us
    Directed Anti-Money Laundering Compliance (AML) projects with Six Sigma methodology, including leading a 30-person executive team to implement a new AML compliance unit, assuring $10 million cost avoidance.
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  • Bank Of America
    Officer, Senior Project Analyst
    Bank Of America Aug 2000 - Mar 2002
    Charlotte, Nc, Us
    Led end-to-end staffing processes for the Olympic banking centers; delivered financial products and services to enable 6,000 transactions a day for Olympic athletes and media personnel during the Olympic Games.
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  • Bank Of America
    Officer, Project Analyst
    Bank Of America Jun 1999 - Aug 2000
    Charlotte, Nc, Us
    Managed a team that reduced ATM payment processing time by one day.
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Emily Minardi Skills

Customer Insight Consumer Products Brand Equity Shopper Marketing Marketing Strategy Brand Management Competitive Analysis Cross Functional Team Leadership Brand Architecture Marketing Research Fmcg Pricing Strategy Product Innovation Segmentation Global Marketing Integrated Marketing Product Marketing Market Research Nielsen Product Launch

Emily Minardi Education Details

  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Marketing
  • Wake Forest University
    Wake Forest University
    Business
  • Notre Dame Academy, Park Hills, Kentucky
    Notre Dame Academy, Park Hills, Kentucky

Frequently Asked Questions about Emily Minardi

What company does Emily Minardi work for?

Emily Minardi works for Kellanova

What is Emily Minardi's role at the current company?

Emily Minardi's current role is Senior Marketing Director,Consumer Experience Enablement.

What is Emily Minardi's email address?

Emily Minardi's email address is em****@****ail.com

What is Emily Minardi's direct phone number?

Emily Minardi's direct phone number is +126996*****

What schools did Emily Minardi attend?

Emily Minardi attended Indiana University - Kelley School Of Business, Wake Forest University, Notre Dame Academy, Park Hills, Kentucky.

What skills is Emily Minardi known for?

Emily Minardi has skills like Customer Insight, Consumer Products, Brand Equity, Shopper Marketing, Marketing Strategy, Brand Management, Competitive Analysis, Cross Functional Team Leadership, Brand Architecture, Marketing Research, Fmcg, Pricing Strategy.

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