Emily Minardi Email & Phone Number

Chicago, Il, Us

Senior Director of Consumer Experience Enablement

Battle Creek, Michigan, Us

Leading Digital Consumer Experience, Media Strategy, Consumer Affairs, and Marketing Competency/L&D for Kellogg's.

Battle Creek, Michigan, Us

Battle Creek, Michigan, Us

Sales lead for the Portable Wholesome Snacks category at the Kellogg Company, responsible for Kroger retail account.

Battle Creek, Michigan, Us

Transforming the Rice Krispies Treats business, including ownership of all commercial and innovation strategy and plans; creates business plans, devises brand strategies, and executes brand plans that deliver aggressive growth. Pioneering a disruptive consumer campaign to win at the shelf; delivers robust storytelling, retailer strategy, and internal buy in; manages supply planning and demand planning. Achieving consistent growth behind new marketing campaign, including TV copy, strong paid social campaign, and breakthrough PR. Enhancing consumer experience via updated packaging with customizable write-on wrappers that improves shop-ability and garners more positive brand associations. Recipient of the David Ogilvy Award – Changing Consumer Behavior, Gold Level.

Battle Creek, Michigan, Us

Delivered 2 years of breakthrough growth on Rice Krispies Treats. Achieved consistent growth behind new marketing campaign, including TV copy, strong paid social campaign, and breakthrough PR. Enhanced consumer experience via updated packaging with customizable write-on wrappers that improves shop-ability and garners more positive brand associations. Recipient of the David Ogilvy Award – Changing Consumer Behavior, Gold Level.

Battle Creek, Michigan, Us

Turned around the Special K and Rice Krispies Treats Wholesome Snacks businesses.Special K: Devised a radical brand relevance strategy with internal buy-in. Transformed brand. Rice Krispies Treats: Created a long-term growth strategy; designed a new consumer-facing campaign from idea to execution. Partnered with agency to design agile digital marketing plans that leveraged the latest in advanced targeting capability. Managed and developed two direct reports.

Battle Creek, Michigan, Us

Devised and delivered the first-ever portfolio strategy for the $900 million+ portfolio of accompaniment crackers (Club, Townhouse, Carr’s, Toasteds and Austin). Led creative for new Club and Town House campaigns, including a focaccia cracker print with high-scoring print creative (+6 on brand buy next) and Club creative with above normal persuasion scores. Managed and developed two direct reports.

Battle Creek, Michigan, Us

Led strategy for Rice Krispies brand, including creating volume-building marketing plan, including developing new campaign assets across digital, print, PR and social. Architected and executed the OTG strategy for cereal, including design and launch of four new cereal pouch SKUs and the initial design of three follow-up SKUs. Promoted early due to exceeding all expectations as Brand Manager.

Cincinnati, Ohio, Us

Led diverse hair care portfolio; introduced portfolio communications and trade planning to five hair care brands, managed club and e-commerce channel growth, and drove P&G beauty scale content platform. Delivered two consecutive years of volume share growth and launched pump bottles into club channel. Devised e-commerce strategy and created all hair care channel content; recognized by Amazon.com for the best P&G category content. Oversaw P&G beauty content, including a P&G female beauty magazine distributed to 4.4 million households. Managed and developed three direct reports.

Cincinnati, Ohio, Us

Managed many aspects of the Head & Shoulders (H&S) business, including creating strategy, in-store marketing, media, total brand budget, business review, and two brand planning cycles. Drove incremental sales through digital-led creative planning, insight-driven creative, and process improvement. Delivered successful line extension launch, brand ROI increase of 25%, and the first-ever launch of content syndication. Created the “7 Benefits” brand campaign for female H&S. Led H&S brand strategy for FY 2009 and FY 2010, including customer/trade plans and total budget.

Chicago, Il, Us

Led growth channel planning for the Oscar Mayer channels business; launched two new SKUs per month, delivered detailed and accurate forecasting, and devised sales strategy to gain new distribution. Oversaw Breakfast Meats portfolio redesign; authored the creative design brief, managed relationship with external design agency, oversaw budget, and implemented new design across 13 SKUs. Managed the Louis Rich Turkey Bacon business; forecasted 2006 volume, oversaw changes, proposed branding strategy (Louis Rich to Oscar Mayer), and contracted use of the American Culinary Institute’s Chefs Best seal.

Bloomington, Indiana, Us

Selected as on-campus ABM for $12 million Scott’s plant food brand, Osmocote. Delivered brand repositioning, market research, and strategies that increased distribution.

Raritan, Nj, Us

Led strategic analysis of current customer base and competitive environment, including perceptual map of Endo-Surgery Institute (ESI) in the professional education industry.

Charlotte, Nc, Us

Directed Anti-Money Laundering Compliance (AML) projects with Six Sigma methodology, including leading a 30-person executive team to implement a new AML compliance unit, assuring $10 million cost avoidance.

Charlotte, Nc, Us

Led end-to-end staffing processes for the Olympic banking centers; delivered financial products and services to enable 6,000 transactions a day for Olympic athletes and media personnel during the Olympic Games.

Charlotte, Nc, Us

Managed a team that reduced ATM payment processing time by one day.

Mba, Marketing

B.S., Business

Education record